Skip to content

    All Textbooks

    Filters

    Read more about Customer Centric Strategy

    Customer Centric Strategy

    Copyright Year:

    Contributor: Shields

    Publisher: eCampusOntario

    License: CC BY-NC-SA

    Customer centricity is about organizational transformation making the customer the focus for business decisions, processes, product development, services, and procedures. Some companies purport to be customer centric but they fall short in connecting this concept throughout all functional areas of the business. While it is important to offer superb customer service, being customer centric is far more than that. It's about mapping the customer journey to discover customer needs and wants, what's working and what is not, then taking action to improve the customer experience. Customer loyalty is built through providing exceptional customer experiences. This in turn increases revenues through positive company image, referrals, and increased customer lifetime value. Most organizations today realize that they must focus on the customer to remain competitive.

    (1 review)

    READ MORE

    Read more about Leading Innovation

    Leading Innovation

    Copyright Year:

    Contributor: Shields

    Publisher: eCampusOntario

    License: CC BY-NC-SA

    Innovation today considers the economic, environmental, and/or social sustainability of an innovative initiative from its inception or idea generation through to its commercialization or implementation. This concept applies to many types of innovation such as products, processes, services, technologies, and business models. Companies use innovation as a means to gain a competitive advantage and bring value to business stakeholders. This book introduces business innovation, from incremental innovation such as enhancing the performance of an existing product, service, or process, to radical or disruptive innovation such as one that has a significant impact on a market. The content examines how leaders foster a culture of innovation, how companies turn creativity into innovation, and how innovation transforms not only organizations but economies as well.

    (2 reviews)

    READ MORE

    Read more about Manual de Redacción

    Manual de Redacción

    Copyright Year:

    Contributors: Ruiz-Pérez, Carone, and Sánchez Hernández

    Publisher: Mavs Open Press

    License: CC BY-NC

    This textbook is for advanced Spanish composition students. The textbook includes topics on grammar and syntax, as well as exercises and readings providing the students a more personalized and effective learning experience adjusted to the specific challenges they encounter in today’s global world.

    (2 reviews)

    READ MORE

    Read more about Anatomy and Physiology 2 Lab Manual

    Anatomy and Physiology 2 Lab Manual

    Copyright Year:

    Contributor: Shook

    Publisher: Kapi'olani Community College

    License: CC BY

    This manual is a guide for anatomy and physiology laboratory exercises. It includes dissection guidance with detailed images; instructions for physiology experiments including foundational content; and gross anatomy study guides for six body systems. Videos and tutorial links provide additional support.

    No ratings

    (0 reviews)

    READ MORE

    Read more about The Science of Sleep

    The Science of Sleep

    Copyright Year:

    Contributor: Shook

    Publisher: Kapi'olani Community College

    License: CC BY

    The Science of Sleep teaches us the vital importance of sleep and how it determines our mental and physical health. It explores the neuroscience of sleep and cultural, social, and political aspects of how people view sleep and are affected by sleep.

    (1 review)

    READ MORE

    Read more about Análisis Científico de la Ética desde la Perspectiva Multidisciplinaria

    Análisis Científico de la Ética desde la Perspectiva Multidisciplinaria

    Copyright Year:

    Contributors: Herrera-Sánchez, Olmedo Jumbo, and Quezada Valarezo

    Publisher: Editorial Grupo AEA

    License: CC BY-NC-SA

    El presente manuscrito es resultado de investigaciones multidisciplinarias bajo diferentes perspectivas científicas-académicas, mediante la confrontación de criterios de diferentes autores bajo un enfoque descriptivo que señala la importancia de ética en varios escenarios actuales como son en la discriminación de la mujer en ambiente laboral, el manejo de los individuos dentro de las organizaciones, dentro de la agricultura al momento de producir y cultivar, como la ética afecta al clima organizacional y lagestión docente dentro del caso de estudio de una universidad, la ética y la responsabilidad social empresarial como reto de las empresas, la discriminación laboral como comportamiento poco ético en el área de recursos humanos, y por ultimo una contrastación de la ética en la publicidad de las empresas. Estos estudios se realizan desde una mirada científica y se la acerca a la realidad ecuatoriana.

    No ratings

    (0 reviews)

    READ MORE

    Read more about Essentials of Exercise and Sport Psychology: An Open Access Textbook

    Essentials of Exercise and Sport Psychology: An Open Access Textbook

    Copyright Year:

    Contributors: Zenko and Jones

    Publisher: Society for Transparency, Openness, and Replication in Kinesiology

    License: CC BY

    This text represents the collaboration of more than 70 authors from multiple countries. Essentials of Exercise and Sport Psychology: An Open Access Textbook brings this diverse set of experts together to provide a free, open, accessible textbook for students studying exercise and sport psychology. Primarily directed at undergraduate students, this well-referenced book is also appropriate for graduate students.

    (4 reviews)

    READ MORE

    Read more about Mathematical Modeling and Simulation with MATLAB

    Mathematical Modeling and Simulation with MATLAB

    Copyright Year:

    Contributors: Lee and Buzby

    Publisher: University of Alaska Southeast

    License: CC BY-SA

    This textbook attempts to provide you with an overview of the commonly used basic mathematical models, as well as a wide range of applications. It offers a perspective that brings you back to the modeling process and the assumptions that go into it.

    (1 review)

    READ MORE

    Read more about Intermediate College Writing: Building and Practicing Mindful Writing Skills

    Intermediate College Writing: Building and Practicing Mindful Writing Skills

    Copyright Year:

    Contributors: Atkinson and Corbitt

    Publisher: Montana Technological Unviersity

    License: CC BY-NC-SA

    Welcome to Intermediate College Writing: Building and Practicing Mindful Writing Skills, an open textbook designed for use in university‐level courses that focus on cultivating study skills alongside effective academic and workplace writing skills. It offers a no‐cost alternative to commercial products, combining practical guidance with interactive exercises and thoughtfully designed writing opportunities.

    (1 review)

    READ MORE

    Read more about The Science of Plants

    The Science of Plants

    Copyright Year:

    Contributors: Michaels, Hoover, and Irish

    Publisher: University of Minnesota Libraries Publishing

    License: CC BY-NC

    An approachable guide to the fundamentals of plant science. Created for horticulture students, gardeners, science teachers, and anyone interested in understanding plants and how they grow. This is the required text for HORT 1001/6001 Plant Propagation at the University of Minnesota Department of Horticultural Science.

    (1 review)

    READ MORE