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Principles of Marketing
Copyright Year: 2022
Contributors: Gomez Albrecht, Green, and Hoffman
Publisher: OpenStax
License: CC BY
Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage.
(2 reviews)
Earth, Space, and Environmental Science Explorations with ArcGIS Pro - Second Edition
Contributor: Cheung
Publisher: Wing Cheung
License: CC BY
When I first started teaching Geographic Information Systems (GIS) over 15 years ago, there were only a handful of GIS tutorial books on the market. While a few of them focused on a particular theme, many of them were mainly technical publications with no unifying theme. These publications are perfect for teaching new users about basic GIS operations and continue to be invaluable to many users today. However, these publications consisted of tutorials focusing on vastly different real-world scenarios, and felt a little disjointed to integrate into a class that focuses on a specific field (e.g. Environmental Science, Geography, Urban Planning). Since then, I am happy to see that there has been a proliferation of publications that are not only focused on introducing the technology, but also provide an introduction to a specific field as well as GIS.
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(0 reviews)
Supporting Technology Integration for School Leaders
Contributor: Pitler
Publisher: EdTech Books
License: CC BY-NC
This Open Educational Resource (OER) textbook is written as the primary resource for a 3-hour graduate course delivered online by The Teachers College at Emporia State University. The course is designed to prepare school leaders (teachers, instructional coaches, administrators, etc.) for the integration and application of diverse educational technologies into classrooms and schools in ways that reflect a theoretical, research-based, and practical understanding of curriculum development and the effective uses of technology. The course explores practical ways to integrate technology into both teaching and learning and the critical importance of adequate training and professional development for successful integration. This intensive course is delivered completely online over a seven-week period using Canvas. Canvas is a web-based learning management system or LMS. It is used by learning institutions, educators, and students to access and manage online course learning materials and communicate skill development and learning achievement.
(1 review)
#TheatreAppreciation
Copyright Year: 2022
Contributor: Pipino
Publisher: SUNY Oneonta
License: CC BY
#TheatreAppreciation is a textbook for introductory level lecture classes such as Theatre Appreciation and Introduction to Theatre. It provides insight about the art and craft of theatre, a brief exploration of theatre history, and discussion about the styles and forms of theatre along with an overview of professions in the field.
(2 reviews)
Basic Urdu
Copyright Year: 2022
Contributor: Ranjan
Publisher: Michigan State University
License: CC BY
Basic Urdu is a theme-based, interactive open-source online textbook for the true novice learners of the Urdu language. The book uses mixed pedagogical approaches to language teaching to match diverse teaching and learning styles. It aims to help learners achieve intermediate low to mid-proficiency levels set by the American Council on the Teaching of Foreign Languages (ACTFL).
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(0 reviews)
Basic Khmer
Copyright Year: 2022
Contributor: Sok
Publisher: Michigan State University
License: CC BY
This online interactive theme-based open textbook is for beginner learners of the Khmer language. This book aims to provide a practical introduction to speaking, listening, and reading. By the end of this course, students will be at the B1 level of the Common Framework for Language and at the low intermediate level on the American Council on the Teaching of Foreign Languages (ACTFL) proficiency scales. Basic Khmer is funded by the Open Educational Resources Program at Michigan State University.
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(0 reviews)
Writing as Inquiry: A Guide to WR 121 at the University of Oregon
Copyright Year: 2022
Contributors: Clevinger and Rust
Publisher: University of Oregon Libraries
License: CC BY-NC-SA
Welcome to our creative commons OER (open educational resource) for Writing 121 at the University of Oregon. This resource is designed for students to be a zero-cost, high-quality guide to academic writing, with the goal of preparing you for success in college and beyond.
(3 reviews)
Introduction to LGBTQ+ Studies: A Cross-Disciplinary Approach
Copyright Year: 2022
Contributors: Amory, Massey, Miller, and Brown
Publisher: State University of New York Press
License: CC BY
Designed for an introductory course, this textbook takes a cross-disciplinary approach to the study of LGBTQ+ issues that helps students grasp core concepts through a variety of different perspectives.
(2 reviews)
FYE 103 Career Exploration - 2nd Edition
Copyright Year: 2017
Contributor: Dufek
Publisher: Bay College
License: CC BY
Overview: Online OER text created for First Year Experience (FYE) Career Exploration by Denise Dufek for Bay College. © 2017 Bay College and Content Creators. Except where otherwise noted this work is licensed under the Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/.
(5 reviews)
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Introduction to Earth Science
Copyright Year: 2023
Contributor: Neser
Publisher: Virginia Tech Publishing
License: CC BY-NC-SA
Introduction to Earth Science is a 530+ page open textbook designed to provide a comprehensive introduction to Earth Science that can be freely accessed online, read offline, printed, or purchased as a print-on-demand book. It is intended for a typical 1000-level university introductory course in the Geosciences, although its contents could be applied to many other related courses.
(1 review)