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Read more about Sports Marketing: An Australian Perspective

Sports Marketing: An Australian Perspective

Copyright Year: 2023

Contributor: Richards

Publisher: Western Sydney University

License: CC BY-NC-SA

Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate revenue. Companies in sports use marketing strategies to fulfil their goals, such as attracting more junior players, involving parents, increasing the company's public profile, entertaining spectators, acquiring sponsorships, and securing broadcasting rights deals. This book has been written for sports management students at Western Sydney University for the subject Sports Marketing (BUSM2048) where they will learn general marketing knowledge and theories relevant to the sports industry, such as sponsorship, endorsements, customer experience, pricing and operations. This activity is aligned with SDG4 – Quality Education.

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Read more about Psychology of Language

Psychology of Language

Copyright Year: 2021

Contributors: Ramoo and Bartlett

Publisher: BCcampus

License: CC BY

In this textbook, students are introduced to the fundamental principles of linguistics and psycholinguistics. Students will explore theories and models of language development, comprehension and production as well as bilingualism and reading. All of these topics are approached from a Canadian perspective and include ideas from indigenous cultures and languages of Canada.

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Read more about Foundations in Digital Marketing

Foundations in Digital Marketing

Copyright Year: 2023

Contributor: Grayson

Publisher: BCcampus

License: CC BY

Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. The book covers the fundamental aspects of digital marketing, including areas such as:

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Read more about Business Writing For Everyone

Business Writing For Everyone

Copyright Year: 2021

Contributor: Cruthers

Publisher: Kwantlen Polytechnic University

License: CC BY-NC

Business Writing For Everyone is an inclusive guide to writing in the workplace. The book takes a process-oriented, storytelling approach to composition: focusing less on genre and more on the decisions that effective business communicators make. Business Writing For Everyone also contains interactive H5P activities for students to test their learning, and activities for further reflection that instructors can use in the classroom or assign as homework.

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Read more about Principles of Mechanics: Fundamental University Physics

Principles of Mechanics: Fundamental University Physics

Copyright Year: 2019

Contributor: Alrasheed

Publisher: Springer

License: CC BY

This open access textbook takes the reader step-by-step through the concepts of mechanics in a clear and detailed manner. Mechanics is considered to be the core of physics, where a deep understanding of the concepts is essential in understanding all branches of physics. Many proofs and examples are included to help the reader grasp the fundamentals fully, paving the way to deal with more advanced topics. After solving all of the examples, the reader will have gained a solid foundation in mechanics and the skills to apply the concepts in a variety of situations.

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Read more about Action Research

Action Research

Copyright Year: 2020

Contributors: Clark, Porath, Thiele, and Jobe

Publisher: New Prairie Press

License: CC BY-NC

Action research is a common journey for graduate students in education and other human science fields. This book attempts to meet the needs of graduate students, in-service teachers, and any other educators interested in action research and/or self-study. The chapters of this book draw on our collective experiences as educators in a variety of educational contexts, and our roles guiding educator/researchers in various settings. All of our experiences have enabled us to question and refine our own understanding of action research as a process and means for pedagogical improvement. The primary purpose of this book is to offer clear steps and practical guidance to those who intend to carry out action research for the first time. As educators begin their action research journey, we feel it is vital to pose four questions: 1) What is action research, and how is it distinct from other educational research?; 2) When is it appropriate for an educator to conduct an action research project in their context?; 3) How does an educator conduct an action research project?; 4) What does an educator do with the data once the action research project has been conducted? We have attempted to address all four questions in the chapters of this book.

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Read more about Crop Adaptation and Improvement for Drought-Prone Environments

Crop Adaptation and Improvement for Drought-Prone Environments

Copyright Year: 2022

Contributors: Kane, Foncéka, and Dalton

Publisher: New Prairie Press

License: CC BY-SA

This book focuses on three important elements in the development of cereal and legume crops in semi-arid West Africa. The first section illustrates the socioeconomic factors that affect the food system for these crops and contains an overview of crop production and consumption in the region. Then, important inputs that affect system productivity are presented: preferences for new seed varieties, yield response to fertilizer, counterfeit herbicides, climate information, and the way farmers develop expectations about the weather events that shape cropping outcomes. The final chapter of section one is dedicated to understanding urban consumer preferences for processed food products derived from pearl millet.

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Read more about Designing Arguments for Academic, Public, and Professional Audiences - Fourteenth Edition

Designing Arguments for Academic, Public, and Professional Audiences - Fourteenth Edition

Copyright Year: 2021

Contributor: Marzluf

Publisher: New Prairie Press

License: CC BY-NC

This college-level textbook guides students through five different types of arguments: evaluations, responses, persuasive rhetorical arguments, proposals, and practical professional development arguments. Students are introduced to rhetorical concepts and strategies to enable them to more effectively appeal to different types of audiences. Students will gain practice in audience-based reasoning, basing their reasons and evidence on the assumptions, beliefs, and values of their readers.

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Read more about Interior Materiality

Interior Materiality

Copyright Year: 2021

Contributor: Guler

Publisher: New Prairie Press

License: CC BY-NC

The knowledge of materials and finishes is the bridge that links conceptual design to real-world application. It is among the core content of virtually all interior architecture/design curricula, moreover, access to up-to-date information on emerging technologies and trends is a key exigency for the contemporary designer. Accordingly, this book is authored to form a comprehensive resource for the “hows” and “whys” surrounding the functional and aesthetic contributions of a wide selection of materials and finishes used in multiple spatial design contexts. The knowledge base presented here is not only useful in shaping spatial experience, ensuring occupant well-being, and employing sustainable thinking but also beneficial in managing budget and schedule while enabling the delivery of top-quality work.

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Read more about Confident Supervisors: Creating Independent Researchers

Confident Supervisors: Creating Independent Researchers

Copyright Year: 2023

Contributors: Gasson, Bruce, Stoodley, Blacker, and Winter

Publisher: James Cook University

License: CC BY-NC-SA

Confident Supervisors is intended to be both a textbook and a professional development resource for Higher Degree Research supervisors and researcher developers involved in providing workshops and resources to support research supervisors in their practice. Throughout this book, authors introduce different theoretical frameworks and concepts to provide supervisors with tools and strategies for responding to the challenges and opportunities associated with research supervision. It contains chapters written by current supervisors and research support partners who are engaged in the scholarship of supervision and can share the practical and theoretical constructs they employ in their practice. The authors have been drawn from a broad range of higher education and research contexts and contribute understandings of local and global relevance. This openly available eBook responds to turbulent times in higher education, offering practical tips and suggestions for supervisors to pivot to changing contexts.

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