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Principles of Marketing

Contributors: Gomez Albrecht, Green, and Hoffman

Publisher: OpenStax

License: CC BY

Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage.

(2 reviews)

Hujambo! A Standards-Based Approach to Introductory Kiswahili

Contributor: Wawire

Publisher: Open Language Resource Center at the University of Kansas

License: CC BY-NC

Hujambo! provides a complete curriculum for introductory Kiswahili that chronicles the adventures of two American students studying abroad in Tanzania for an academic year. It is designed for an introductory Kiswahili course at the college level with approximately 150 contact hours of instruction (5 hours a week for two 15-week semesters, or 5 hours a week for three 10-week quarters). It provides a foundational understanding of Kiswahili and the cultures of those who share it as a common language. Students will acquire the basics of Kiswahili grammar and build a core vocabulary of approximately 1,000 words, including the most common words for everyday interactions and the individual vocabulary they need to speak about their own academic and personal lives.

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Supporting Technology Integration for School Leaders

Contributor: Pitler

Publisher: EdTech Books

License: CC BY-NC

This Open Educational Resource (OER) textbook is written as the primary resource for a 3-hour graduate course delivered online by The Teachers College at Emporia State University. The course is designed to prepare school leaders (teachers, instructional coaches, administrators, etc.) for the integration and application of diverse educational technologies into classrooms and schools in ways that reflect a theoretical, research-based, and practical understanding of curriculum development and the effective uses of technology. The course explores practical ways to integrate technology into both teaching and learning and the critical importance of adequate training and professional development for successful integration. This intensive course is delivered completely online over a seven-week period using Canvas. Canvas is a web-based learning management system or LMS. It is used by learning institutions, educators, and students to access and manage online course learning materials and communicate skill development and learning achievement.

(1 review)

Writing as Inquiry: A Guide to WR 121 at the University of Oregon

Contributors: Clevinger and Rust

Publisher: University of Oregon Libraries

License: CC BY-NC-SA

Welcome to our creative commons OER (open educational resource) for Writing 121 at the University of Oregon. This resource is designed for students to be a zero-cost, high-quality guide to academic writing, with the goal of preparing you for success in college and beyond.

(2 reviews)

Urban Health: A Practical Application for Clinical Based Learning

Contributors: McNeill, Stephens, and Walker

Publisher: Wayne State University Library System

License: CC BY-NC

Urban Health: A Practical Application for Clinical Based Learning is an openly licensed, peer-reviewed textbook for clinical-based nursing educators covering barriers in urban health and their impact on patient health outcomes. The authors explore perspectives of urban communities, urban patients, and urban healthcare providers to offer insight into how healthcare providers can address disparities in urban healthcare, provide meaningful care with the lived experiences of urban patients in mind, and improve patient-provider communication by moving towards a more solution-driven, team-based care approach. Features include learning activities, exemplars, and case studies.

(1 review)

Elementary New Testament Greek

Contributor: Ewald

Publisher: Seattle Pacific University Library

License: CC BY-NC-SA

This open-access textbook helps students learn to read New Testament Greek at the elementary level. It includes clear, concise explanations of grammar and syntax, helpful examples, and essential vocabulary, with no assumption of previous language study, and it does not require accents for most forms. At the end of each of its twenty chapters, students will find short Greek-language episodes from the life of a fictional early Christian family of Jewish ancestry, short readings from the Greek New Testament and Septuagint, and review/homework exercises that can help reinforce new concepts and vocabulary. This book can help students prepare to read Nijay Gupta and Jonah Sandford’s Intermediate Greek Reader: Galatians and Related Texts, also available as an open-access textbook.

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The Path to Funding: The Artist’s Guide to Building Your Audience, Generating Income, and Realizing Career Sustainability

Contributors: Forshee, Manceor, and McGinness

Publisher: The Peabody Institute of The Johns Hopkins University

License: CC BY

Based on coursework developed at Peabody Conservatory, this book breaks down the process of developing an artist mission statement, generating new ideas for creative projects, and creating an engaging project description. It also covers methods for artists to identify their audience, generate a comprehensive project budget, collect compelling work samples, and identify potential funders to support their creative work. Written by a team of active artists and educators, this resource provides creatives with tools and strategies to communicate passionately and effectively about their work and take control of their financial and artistic future.

(1 review)

People Learning and Development

Contributor: Affleck

Publisher: Kwantlen Polytechnic University

License: CC BY-NC

Are you interested in the topic of people learning and development or are tasked to implement learning and training opportunities in your workplace? We invite you to use this resource full of information and tools to help support people and organizations in their learning journey.

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How History is Made: A Student’s Guide to Reading, Writing, and Thinking in the Discipline

Contributors: Cole, Breuer, and Palmer

Publisher: Mavs Open Press

License: CC BY-NC-SA

Learn what it means to think like an historian! Units on “Thinking Historically,” “Reading Historically,” “Researching Historically,” and “Writing Historically” describe the essential skills of the discipline of history. “Performing Historically” offers advice on presenting research findings and describes some careers open to those with an academic training in history.

(1 review)

Introduction to Implant Prosthodontics: A Case-Based Clinical Guide

Contributors: Kourtis, Lampropoulos, and Polychronakis

Publisher: Kallipos Open Academic Editions

License: CC BY-NC-SA

Dental implants have been an established treatment option for partially and completely edentulous patients for decades. In the first years of their clinical use, the theoretical background on osseointegration and implant prosthodontics was covered by textbooks that have been characterized as “classical”, and any further research results were reported in scientific papers. During the years, the continuing introduction of new prosthetic components and treatment options has led to evolution in Implant Prosthodontics. Clinicians are informed on these innovations from research papers but each of them is focused on a specific topic or technique. The purpose of this book is to offer a thorough introduction to current Implant Prosthodontics, combining theory and practice in an easy-to-read manner. In each chapter the needed theoretical background and principles are reported, and the techniques are presented with clinical examples in step-by-step manner. The aim is to guide the dentist in his practice combining the needed knowledge with the clinical application and relevance. For this reason, it can be characterized as “A case-based Clinical Guide”. On the other side, clinicians are always concerned about the stages or steps in each technique and for this reason, emphasis has been given to the detailed description of each case with critical discussion on the selection of each specific treatment option. The content of this book is divided in 9 chapters that cover the whole clinical procedure for an implant restoration, from the presurgical evaluation to the fabrication and delivery. The chapters include the needed diagnostic elements for the treatment planning, the design and fabrication of radiographic and surgical guides, the impression techniques, the use of intra-oral scanning, an overview of cement- and screw retained restorations, the digital workflow in implant restorations and the principles for selection and fabrication of implant overdentures.

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