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Principles of Macroeconomics
Copyright Year: 2016
Publisher: University of Minnesota Libraries Publishing
License: CC BY-NC-SA
Recognizing that a course in economics may seem daunting to some students, we have tried to make the writing clear and engaging. Clarity comes in part from the intuitive presentation style, but we have also integrated a number of pedagogical features that we believe make learning economic concepts and principles easier and more fun. These features are very student-focused. The chapters themselves are written using a “modular” format. In particular, chapters generally consist of three main content sections that break down a particular topic into manageable parts. Each content section contains not only an exposition of the material at hand but also learning objectives, summaries, examples, and problems. Each chapter is introduced with a story to motivate the material and each chapter ends with a wrap-up and additional problems. Our goal is to encourage active learning by including many examples and many problems of different types.
(3 reviews)
Principles of Economics
Copyright Year: 2016
Publisher: University of Minnesota Libraries Publishing
License: CC BY-NC-SA
This book is intended for a two-semester course in Economics taught out of the social sciences or business school. Principles of Economics aims to teach considerable range and depth of Economic concepts through an approachable style and methodology. The authors take a three-pronged approach to every chapter: The concept is covered with a “Heads Up” to ward off confusion, a real-world application for that concept, and a “You Try It” section to make sure students are staying on top of the concept.
(7 reviews)
Launch! Advertising and Promotion in Real Time
Copyright Year: 2009
Contributors: Solomon, Cornell, and Nizan
Publisher: Saylor Foundation
License: CC BY-NC-SA
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students.
(5 reviews)
Introduction to Physical Oceanography
Copyright Year: 2008
Contributor: Stewart
License: CC BY-NC-SA
This textbook covers physical-oceanographic processes, theories, data, and measurements, targeted at upper-division undergraduates and graduate students in oceanography, meteorology, and ocean engineering. In addition to the classical topics, the author includes discussions of heat fluxes, the role of the ocean in climate, the deep circulation, equatorial processes including El Nino, data bases used by oceanographers, the role of satellites and data from space, ship-based measurements, and the importance of vorticity in understanding oceanic flows. Students should have studied differential equations and introductory college physics, although math is de-emphasized.
(4 reviews)
Exploring Business
Copyright Year: 2016
Publisher: University of Minnesota Libraries Publishing
License: CC BY-NC-SA
The author's goals in writing Exploring Business Version 2.0 was simple: introduce students to business in an exciting way.
(12 reviews)