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Read more about Sports Marketing: An Australian Perspective

Sports Marketing: An Australian Perspective

Copyright Year: 2023

Contributor: Richards

Publisher: Western Sydney University

License: CC BY-NC-SA

Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate revenue. Companies in sports use marketing strategies to fulfil their goals, such as attracting more junior players, involving parents, increasing the company's public profile, entertaining spectators, acquiring sponsorships, and securing broadcasting rights deals. This book has been written for sports management students at Western Sydney University for the subject Sports Marketing (BUSM2048) where they will learn general marketing knowledge and theories relevant to the sports industry, such as sponsorship, endorsements, customer experience, pricing and operations. This activity is aligned with SDG4 – Quality Education.

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Read more about #OnYGo

#OnYGo

Copyright Year: 2023

Contributors: Blattner, Dalola, and Roulon

Publisher: G. Blattner, A. Dalola, and S. Roulon

License: CC BY-NC-SA

#OnYGo is an innovative first-year French language e-textbook, designed as Open Educational Resource (OER), for learning beginning French (equivalent to one year at an American university). It is inspired by a remix of task-based, multiliteracies and communicative approaches, which provides students with opportunities to engage with French language and culture in a variety of contexts and situations, across a range of modalities. Through a wide range of activities, students develop and practice their language skills, and reflect on their cross-cultural knowledge and positionality in their understanding of the vast francophone landscape. #OnYGo is a first-year textbook that takes a DEI-forward approach to the depiction of people, contexts, and concepts. It views language learners, instructors and a wide range of individuals interacting in French as belonging to a large multilingual and francophone community. It recognizes multilingualism and multiculturalism in all its forms, and showcases French speakers with a variety of backgrounds and relationships to the French language. The cultural and pedagogical materials in this collection have been selected for their authenticity and diverse representation of French speakers on the five continents, and are thus purposely inclusive of gender, sexual orientation, race, and ethnicity.

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Read more about Psychology of Language

Psychology of Language

Copyright Year: 2021

Contributors: Ramoo and Bartlett

Publisher: BCcampus

License: CC BY

In this textbook, students are introduced to the fundamental principles of linguistics and psycholinguistics. Students will explore theories and models of language development, comprehension and production as well as bilingualism and reading. All of these topics are approached from a Canadian perspective and include ideas from indigenous cultures and languages of Canada.

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Read more about Foundations in Digital Marketing

Foundations in Digital Marketing

Copyright Year: 2023

Contributor: Grayson

Publisher: BCcampus

License: CC BY

Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. The book covers the fundamental aspects of digital marketing, including areas such as:

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Read more about Action Research

Action Research

Copyright Year: 2020

Contributors: Clark, Porath, Thiele, and Jobe

Publisher: New Prairie Press

License: CC BY-NC

Action research is a common journey for graduate students in education and other human science fields. This book attempts to meet the needs of graduate students, in-service teachers, and any other educators interested in action research and/or self-study. The chapters of this book draw on our collective experiences as educators in a variety of educational contexts, and our roles guiding educator/researchers in various settings. All of our experiences have enabled us to question and refine our own understanding of action research as a process and means for pedagogical improvement. The primary purpose of this book is to offer clear steps and practical guidance to those who intend to carry out action research for the first time. As educators begin their action research journey, we feel it is vital to pose four questions: 1) What is action research, and how is it distinct from other educational research?; 2) When is it appropriate for an educator to conduct an action research project in their context?; 3) How does an educator conduct an action research project?; 4) What does an educator do with the data once the action research project has been conducted? We have attempted to address all four questions in the chapters of this book.

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Read more about Health Sciences Collection Development: An Overview of Fundamental Knowledge and Practices - 2nd Edition

Health Sciences Collection Development: An Overview of Fundamental Knowledge and Practices - 2nd Edition

Copyright Year: 2023

Contributors: Gau and Kovar-Gough

Publisher: Virginia Commonwealth University

License: CC BY-NC

This work was created by members of the Medical Library Association’s Collection Development Caucus to provide librarians with key concepts about health sciences collection development. The chapters provide an overview of the responsibilities and tasks involved in the development and management of health sciences collections; it is recommended that readers refer to the references and further reading sections in each chapter for a more detailed look at each topic.

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Read more about Handbook of Software Engineering Methods - 2nd Edition

Handbook of Software Engineering Methods - 2nd Edition

Copyright Year: 2024

Contributor: Letaw

Publisher: Oregon State University

License: CC BY-NC

Software engineering can help people create sustainable, extensible programs that solve problems people care about.

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Read more about Writing for Inquiry and Research

Writing for Inquiry and Research

Copyright Year: 2023

Contributors: Kessler, Bennett, Primeau, Williams, Costello, and Armstrong

Publisher: University of Illinois Library - Urbana

License: CC BY-NC

Writing for Inquiry and Research guides students through the composition process of writing a research paper. The book divides this process into four chapters that each focus on a genre connected to research writing: the annotated bibliography, proposal, literature review, and research essay. Each chapter provides significant guidance with reading, writing, and research strategies, along with significant examples and links to external resources. This book serves to help students and instructors with a writing-project-based approach, transforming the research process into an accessible series of smaller, more attainable steps for a semester-long course in research writing. Additional resources throughout the book, as well as in three appendices, allow for students and instructors to explore the many facets of the writing process together.

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Read more about Epidemiology

Epidemiology

Copyright Year: 2023

Contributor: Baker

Publisher: Virginia Tech Libraries

License: CC BY-NC-SA

Epidemiology is an openly licensed text designed for medical degree–seeking clinical students without a prior background in public health. Using sports medicine and injury prevention examples and applications, it aims to provide students with the basics of epidemiology terms and concepts and is intended to guide medical school students as they prepare for the USMLE Step 1 Exam and to transition from student to clinician. It includes an introduction to general concepts and terminology of epidemiology, study designs and their relationship to clinical questions, and the use of epidemiology in clinical diagnosis and screening of disease. Concluding sections of the book present sources of errors in epidemiologic studies, including bias, confounding, and effect modification. The book is notable for its use of accessible, inclusive figures and examples, and end-of-chapter study guides that summarize the chapter visually.

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Read more about Counting Rocks! An Introduction to Combinatorics

Counting Rocks! An Introduction to Combinatorics

Copyright Year: 2023

Contributors: Adams, Emmrich, Gillespie, Golden, and Pries

Publisher: Henry Adams, Rachel Pries, and Maria Gillespie

License: CC BY

This textbook, Counting Rocks!, is the written component of an interactive introduction to combinatorics at the undergradaute level. Throughout the text, we link to videos where we describe the material and provide examples; see the Youtube playlist on the Colorado State University (CSU) Mathematics YouTube channel.

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