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    Read more about Sports Marketing: An Australian Perspective

    Sports Marketing: An Australian Perspective

    Copyright Year:

    Contributor: Richards

    Publisher: Western Sydney University

    License: CC BY-NC-SA

    Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate revenue. Companies in sports use marketing strategies to fulfil their goals, such as attracting more junior players, involving parents, increasing the company's public profile, entertaining spectators, acquiring sponsorships, and securing broadcasting rights deals. This book has been written for sports management students at Western Sydney University for the subject Sports Marketing (BUSM2048) where they will learn general marketing knowledge and theories relevant to the sports industry, such as sponsorship, endorsements, customer experience, pricing and operations. This activity is aligned with SDG4 – Quality Education.

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    Read more about Intro to Journalism Handbook: An Open Educational Resource for Journalism Students

    Intro to Journalism Handbook: An Open Educational Resource for Journalism Students

    Copyright Year:

    Contributor: Downing

    Publisher: The Pennsylvania Alliance for Design of Open Textbooks (PA-ADOPT)

    License: CC BY-NC

    This book is intended as an open educational resource for beginning journalism students. It contains information on such topics as the First Amendment, 5 Ws (and H), the inverted pyramid, headlines and subheads, AP and in-house style, writing and editing exercises, and guidance on strategies for covering various stories and/or events.

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    Read more about High Impact Instructional Librarianship

    High Impact Instructional Librarianship

    Copyright Year:

    Contributors: Dow, Hovious, and Ptacek

    Publisher: EdTech Books

    License: CC BY

    The purpose of this new OER textbook titled High Impact Instructional Librarianship is to address what to teach and how to teach information literacy skills to library patrons of all ages and with many kinds of information needs. This OER is intended to facilitate and guide pre- and in-service librarians to know and use theory and models from many academic disciplines to inform practices, develop excellent instructional design skills, and express high confidence as instructional librarians no matter what position they hold in any library type.

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    Read more about Exploring Public Speaking - 4th Edition

    Exploring Public Speaking - 4th Edition

    Copyright Year:

    Contributors: Tucker, LeHew, Burger, Daniel, Drye, Hunsicker, and Mendes

    Publisher: University System of Georgia

    License: CC BY-NC-SA

    Exploring Public Speaking is a usable, zero-cost textbook for basic public speaking courses or courses that include basic public speaking skills as one of their primary learning outcomes. The free, open nature of the text means that instructors are able to use all or part of it, and add their own materials. Standout features include coverage of PowerPoint, audience analysis and responsiveness, ethics in public speaking, persuasion, special occasion speeches, and structure of speeches. Because it was written by communication professors with decades of experience in the classroom, Exploring Public Speaking is made to fit the needs of basic public speaking students.

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    Read more about Comparative Politics: A Practical Guide for a Globalizing World

    Comparative Politics: A Practical Guide for a Globalizing World

    Copyright Year:

    Contributors: Oberle, Kelley, Robson, Cook, Pepin, Brimhall, Patten, Williams, and Chambers

    Publisher: Colorado Mesa University

    License: CC BY-NC

    Comparative Politics: A Practical Guide for a Globalizing World is perhaps the first to be written with an emphasis on case studies from the Global South and other alternative perspectives in comparative politics. This text focuses on themes and case studies that are often missing in more traditional comparative politics textbooks, and thus is best accompanied by other resources to give students a foundation in the fundamentals.

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    Read more about Nutrition for Nurses

    Nutrition for Nurses

    Copyright Year:

    Contributors: Bilbrew, Vogelzang, and Whittington

    Publisher: OpenStax

    License: CC BY

    Nutrition for Nurses is structured to support the flexible integration of nutrition content across both system-based and nursing competency-based curricula. It can be used whether nutrition is taught as a standalone course or part of another nursing course. The table of contents for Nutrition for Nurses presents content in 20 chapters, organized into 9 thematic units.

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    Read more about Neuroscience, Psychology and Conflict Management

    Neuroscience, Psychology and Conflict Management

    Copyright Year:

    Contributor: Rafferty

    Publisher: James Cook University

    License: CC BY-NC

    This peer reviewed eBook introduces readers to foundational concepts in neuroscience, cognitive psychology, personality psychology and social psychology to help explain why conflict occurs, how it develops and how it may be managed and/or resolved.

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    Read more about #OnYGo

    #OnYGo

    Copyright Year:

    Contributors: Blattner, Dalola, and Roulon

    Publisher: G. Blattner, A. Dalola, and S. Roulon

    License: CC BY-NC-SA

    #OnYGo is an innovative first-year French language e-textbook, designed as Open Educational Resource (OER), for learning beginning French (equivalent to one year at an American university). It is inspired by a remix of task-based, multiliteracies and communicative approaches, which provides students with opportunities to engage with French language and culture in a variety of contexts and situations, across a range of modalities. Through a wide range of activities, students develop and practice their language skills, and reflect on their cross-cultural knowledge and positionality in their understanding of the vast francophone landscape. #OnYGo is a first-year textbook that takes a DEI-forward approach to the depiction of people, contexts, and concepts. It views language learners, instructors and a wide range of individuals interacting in French as belonging to a large multilingual and francophone community. It recognizes multilingualism and multiculturalism in all its forms, and showcases French speakers with a variety of backgrounds and relationships to the French language. The cultural and pedagogical materials in this collection have been selected for their authenticity and diverse representation of French speakers on the five continents, and are thus purposely inclusive of gender, sexual orientation, race, and ethnicity.

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    Read more about Psychology of Language

    Psychology of Language

    Copyright Year:

    Contributors: Ramoo and Bartlett

    Publisher: BCcampus

    License: CC BY

    In this textbook, students are introduced to the fundamental principles of linguistics and psycholinguistics. Students will explore theories and models of language development, comprehension and production as well as bilingualism and reading. All of these topics are approached from a Canadian perspective and include ideas from indigenous cultures and languages of Canada.

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    Read more about Foundations in Digital Marketing

    Foundations in Digital Marketing

    Copyright Year:

    Contributor: Grayson

    Publisher: BCcampus

    License: CC BY

    Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. The book covers the fundamental aspects of digital marketing, including areas such as:

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