All Textbooks

Oral/Interpersonal Communication

Author: Farmer

Editor: Bell

Publisher: WisTech Open

License: CC BY

Oral/Interpersonal Communication provides a comprehensive overview of foundational and advanced communication concepts, emphasizing practical skills for individual and group interactions. This textbook explores the communication process, including verbal and nonverbal strategies, the role of culture, and techniques for effective listening. It also covers essential topics such as public speaking, interpersonal relationships, teamwork, and conflict resolution. With a focus on real-world applications, the book delves into communication theories, ethics, and the impact of communication on relationships, organizational settings, and personal identity. Designed to prepare students for professional, social, and civic contexts, this resource encourages reflection and skill-building to foster meaningful and effective communication in diverse situations.

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Introduction to Marketing – MKTG 3433

Author: Faculty

Editor: Miles

Publisher: University of Arkansas

License: CC BY

This University of Arkansas open textbook is adapted from the Lumen Learning openly licenced course Principles of Marketing. The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.

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Documenting Community Stories: Arkansas Legends and Lore

Author: Willette

Publisher: University of Arkansas

License: CC BY-NC

Lesson Plans developed as part of Arkansas Folk and Traditional Arts’ Engaging Students with Folklore Documentation: Professional Development for K-12 Educators conference hosted at University of Arkansas, Mullins Library July 17-19, 2024. Supported by funding from Arkansas Humanities Council.

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Rhetorical Strategies for Workplace Communication

Author: Gray

Publisher: University of Arkansas

License: CC BY-NC

Welcome to Professional and Technical Writing (ENGL 30503) at the University of Arkansas!

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Personal Health and Safety

Author: Jones

Publisher: University of Arkansas

License: CC BY-NC

Written by Dr. Ches Jones at the University of Arkansas.

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Advanced Composition

Authors: Bliss and Severson

Publisher: University of Arkansas

License: CC BY-NC-SA

Welcome to Advanced Composition! In this course, we embark on a journey through the art and craft of writing, exploring various forms, styles, and purposes of composition. Over the semester, we will delve into four distinct units, each designed to equip students with the necessary information to complete the four major assignments in the course.

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Negocios y Desarrollo Profesional: Perspectivas en Español

Authors: Recuero and Benton

Publisher: University of Arkansas

License: CC BY-SA

¡Bienvenidos al libro de texto “Negocios y Desarrollo Profesional: Perspectivas en Español”! Este curso está cuidadosamente diseñado para proporcionarte las herramientas necesarias para triunfar en el emocionante y diverso mundo de los negocios en los países de habla hispana. En este viaje educativo, exploraremos una amplia gama de temas cruciales que te permitirán comprender y navegar de manera efectiva el entorno empresarial global. Desde las fluctuaciones económicas hasta las tendencias culturales, cada elemento ejerce una influencia significativa en el panorama empresarial global. Este libro de texto se erige como una brújula indispensable en este complejo universo.

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Chemical Bonding and Organic Chemistry

Authors: Blackstock, Brewer, and Cinel

Publisher: Thompson Rivers University

License: CC BY-NC-SA

This textbook develops an understanding and historical context of atomic and molecular structure. Topics include electron configurations, periodic trends, chemical bonding, Lewis structures, molecular shapes, valence bond and molecular orbital theory. The organic chemistry portion of the course focuses on the bonding and structure of organic compounds, functional groups, conformational and stereochemical features including applications to biochemistry.

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Fundamentals and Principles of Chemistry

Authors: Brewer, Blackstock, and Allingham

Publisher: Thompson Rivers University

License: CC BY-NC-SA

The topics include stoichiometry, gas laws, thermochemistry, equilibrium, electrochemistry, redox reactions, electrochemistry, entropy and free energy.

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Fashion and Apparel Consumer Behavior

Authors: Niosi and Chung

Publisher: Iowa State University Digital Press

License: CC BY-NC-SA

This open textbook was designed for students studying apparel and fashion studies at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology. The book invites readers to examine the internal forces that shape consumer decision making, such as perceptions, motivations, personality, and attitudes as well as the external ones, such as social and situational influences, culture, and subcultures, especially those related to our appearances and clothing. This text centers the lived experiences of today’s consumers, specifically, undergraduate students. Following the original author, Andrea Niosi, the adapting author has also made efforts to decenter whiteness and dominant culture perspectives wherever possible to ensure a broader and more accurate representation of diverse consumers.

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