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Understanding Media and Culture: An Introduction to Mass Communication
Copyright Year: 2016
Publisher: University of Minnesota Libraries Publishing
License: CC BY-NC-SA
According to the author, the world did not need another introductory text in mass communication. But the world did need another kind of introductory text in mass communication, and that is how Understanding Media and Culture: An Introduction to Mass Communication was birthed.
(31 reviews)
Social Problems: Continuity and Change
Copyright Year: 2016
Publisher: Saylor Foundation
License: CC BY-NC-SA
Social Problems: Continuity and Change is a realistic but motivating look at the many issues that are facing our society today. As this book's subtitle, Continuity and Change, implies, social problems are persistent, but they have also improved in the past and can be improved in the present and future, provided that our nation has the wisdom and will to address them.
(43 reviews)
Small Business Management in the 21st Century
Copyright Year: 2012
Contributors: Cadden and Lueder
Publisher: Saylor Foundation
License: CC BY-NC-SA
Small Business Management in the 21st Century offers a unique perspective and set of capabilities for instructors. The authors designed this book with a “less can be more” approach, and by treating small business management as a practical human activity rather than as an abstract theoretical concept.
(5 reviews)
Principles of Sociological Inquiry – Qualitative and Quantitative Methods
Copyright Year: 2012
Contributor: Blackstone
Publisher: Saylor Foundation
License: CC BY-NC-SA
The author of Principles of Sociological Inquiry: Qualitative and Quantitative Methods, Amy Blackstone, started envisioning this textbook while sitting in her own undergraduate sociology research methods class. She enjoyed the material but wondered about its relevance to her everyday life and future plans (the idea that one day she would be teaching such a class hadn't yet occurred to her).
(28 reviews)
Managerial Accounting
Copyright Year: 2012
Contributors: Heisinger and Hoyle
Publisher: Saylor Foundation
License: CC BY-NC-SA
Kurt Heisinger and Joe Ben Hoyle believe that students want to learn accounting in the most efficient way possible, balancing coursework with personal schedules. They tend to focus on their studies in short intense segments between jobs, classes, and family commitments. Meanwhile, the accounting industry has endured dramatic shifts since the collapse of Enron and WorldCom, causing a renewed focus on ethical behavior in accounting. This dynamic author team designed Managerial Accounting to work within the confines of today's students' lives while delivering a modern look at managerial accounting.
(8 reviews)
Leading with Cultural Intelligence
Copyright Year: 2012
Contributor: Moua
Publisher: Saylor Foundation
License: CC BY-NC-SA
Organizations in the 21st century are in need of culturally intelligent managers and leaders. The pressure to build authentic global networks and to cultivate an appreciation and respect for cultural differences and similarities has driven cultural intelligence to the forefront of diversity and inclusion work.
(24 reviews)
Macroeconomics: Theory through Applications
Copyright Year: 2012
Contributors: Cooper and John
Publisher: Saylor Foundation
License: CC BY-NC-SA
Russell Cooper and Andrew John have written an economics text aimed directly at students from its very inception. You're thinking, ”Yeah, sure. I've heard that before.“
(1 review)
Economics – Theory Through Applications
Copyright Year: 2012
Contributors: Cooper and John
License: CC BY-NC-SA
Russell Cooper and Andrew John have written an economics text aimed directly at students from its very inception. You're thinking, ”Yeah, sure. I've heard that before.“
(4 reviews)
Developing New Products and Services
Copyright Year: 2012
Contributor: Sanders
Publisher: Saylor Foundation
License: CC BY-NC-SA
Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development.
(5 reviews)
Building Strategy and Performance
Copyright Year: 2012
Contributor: Warren
Publisher: Saylor Foundation
License: CC BY-NC-SA
This book uses a balanced blend of frameworks and illustrations to teach you how to tackle the challenge of driving performance into the future.
(1 review)