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Construction Contracting: Business and Legal Principles, Second Edition - Second Edition
Copyright Year: 2002
Contributor: Bartholomew
Publisher: Virginia Tech Libraries
License: CC BY-NC-SA
This introduction to construction contracting as it applies to typical, every-day situations explains “theoretical” ideas in terms of what really happens in practice. It emphasizes the more common case law holdings and industry customs that help avoid troublesome legal issues during the completion of a project.
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Customer Centric Strategy
Copyright Year: 2021
Contributor: Shields
Publisher: eCampusOntario
License: CC BY-NC-SA
Customer centricity is about organizational transformation making the customer the focus for business decisions, processes, product development, services, and procedures. Some companies purport to be customer centric but they fall short in connecting this concept throughout all functional areas of the business. While it is important to offer superb customer service, being customer centric is far more than that. It's about mapping the customer journey to discover customer needs and wants, what's working and what is not, then taking action to improve the customer experience. Customer loyalty is built through providing exceptional customer experiences. This in turn increases revenues through positive company image, referrals, and increased customer lifetime value. Most organizations today realize that they must focus on the customer to remain competitive.
(1 review)
Introduction to Social Media
Copyright Year: 2022
Contributor: Lawson
Publisher: Oklahoma State University
License: CC BY
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.
(1 review)
Comparisons of the Codex Alimentarius Principles of Nutrition Labelling and Relevant Guidelines of Taiwan and the United States
Copyright Year: 2022
Contributors: Chiang, Yuan, and Liang
Publisher: Software Liberty Association, Taiwan
License: CC BY-NC-SA
Codex Guidelines on Nutrition Labelling and The US 21 CFR PART 101.9 Nutrition Labeling are the primary references for Taiwan FDA to establish and amend the nutrition labeling regulations.
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Basic Scientific Food Preparation Lab Manual
Copyright Year: 2023
Contributor: Department of Food Science and Human Nutrition
Publisher: Iowa State University Digital Press
License: CC BY-NC-SA
This lab book is intended for use in both the lab and kitchen. Each section of the book contains learning objectives, lab problems to be solved, recipes, questions, and observation charts for the input of data.
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Introduction to Soil Science
Copyright Year: 2023
Contributor: Anderson
Publisher: Iowa State University Digital Press
License: CC BY
This textbook introduces readers to the basics of soil science, including the physical, chemical, and biological properties of soils; soil formation, classification, and global distribution; soil health, soils and humanity, and sustainable land management.
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Tutorials of Visual Graphic Communication Programs for Interior Design, Volume 2
Copyright Year: 2022
Contributor: Cho
Publisher: Iowa State University
License: CC BY-NC
This book is for advanced-level architecture and interior design students who have in-depth knowledge and skills with computer-aided visualization software. The author developed a total of twenty-two chapters to teach practical graphic presentation techniques for architectural presentations. Readers will learn these techniques by following step-by-step tutorials. This book includes multiple exercises for the reader's practice. After completing the tutorials, readers will be able to apply these techniques to their design projects.
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A Guide to MATLAB for ME 160
Copyright Year: 2022
Contributors: Bray and Montazami
Publisher: Iowa State University
License: CC BY-NC-SA
This textbook provides an introduction to the MATLAB programming language for first-year mechanical engineering students enrolled in ME 160, Mechanical Engineering Problem Solving with Computer Applications. Designed to follow the content taught in class, this book provides a supplement to in-class learning that is presented at a level that is understandable to a student with no experience coding before coming to Iowa State University.
(1 review)
Essentials of Exercise and Sport Psychology: An Open Access Textbook
Copyright Year: 2021
Contributors: Zenko and Jones
Publisher: Society for Transparency, Openness, and Replication in Kinesiology
License: CC BY
This text represents the collaboration of more than 70 authors from multiple countries. Essentials of Exercise and Sport Psychology: An Open Access Textbook brings this diverse set of experts together to provide a free, open, accessible textbook for students studying exercise and sport psychology. Primarily directed at undergraduate students, this well-referenced book is also appropriate for graduate students.
(4 reviews)
The Science of Plants
Copyright Year: 2022
Contributors: Michaels, Hoover, and Irish
Publisher: University of Minnesota Libraries Publishing
License: CC BY-NC
An approachable guide to the fundamentals of plant science. Created for horticulture students, gardeners, science teachers, and anyone interested in understanding plants and how they grow. This is the required text for HORT 1001/6001 Plant Propagation at the University of Minnesota Department of Horticultural Science.
(1 review)