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    Read more about Launch! Advertising and Promotion in Real Time

    Launch! Advertising and Promotion in Real Time

    Copyright Year:

    Contributors: Solomon, Cornell, and Nizan

    Publisher: Saylor Foundation

    License: CC BY-NC-SA

    Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students.

    (5 reviews)

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    Read more about Linear Algebra

    Linear Algebra

    Copyright Year:

    Contributor: Hefferon

    Publisher: Jim Hefferon

    License: CC BY-SA

    This text covers the standard material for a US undergraduate first course: linear systems and Gauss's Method, vector spaces, linear maps and matrices, determinants, and eigenvectors and eigenvalues, as well as additional topics such as introductions to various applications. It has extensive exercise sets with worked answers to all exercises, including proofs, beamer slides for classroom use, and a lab manual for computer work. The approach is developmental. Although everything is proved, it introduces the material with a great deal of motivation, many computational examples, and exercises that range from routine verifications to a few challenges. Ancillary materials are available at the publisher link.

    (4 reviews)

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    Read more about Microeconomics: Theory Through Applications

    Microeconomics: Theory Through Applications

    Copyright Year:

    Contributors: Cooper and John

    Publisher: Saylor Foundation

    License: CC BY-NC-SA

    Russell Cooper and Andrew John have written an economics text aimed directly at students from its very inception. You're thinking, ”Yeah, sure. I've heard that before.“

    (4 reviews)

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    Read more about Money and Banking

    Money and Banking

    Copyright Year:

    Contributor: Wright

    Publisher: Saylor Foundation

    License: CC BY-NC-SA

    The financial crisis of 2007-8 has already revolutionized institutions, markets, and regulation. Wright's Money and Banking V 2.0 captures those revolutionary changes and packages them in a way that engages undergraduates enrolled in Money and Banking and Financial Institutions and Markets courses.

    (7 reviews)

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    Read more about Organizational Behavior

    Organizational Behavior

    Copyright Year:

    Publisher: University of Minnesota Libraries Publishing

    License: CC BY-NC-SA

    Organizational Behavior bridges the gap between theory and practice with a distinct "experiential" approach.

    (18 reviews)

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    Read more about Personal Finance

    Personal Finance

    Copyright Year:

    Contributors: Siegel and Yacht

    Publisher: Saylor Foundation

    License: CC BY-NC-SA

    Personal Finance by Rachel Siegel and Carol Yacht is a comprehensive Personal Finance text which includes a wide range of pedagogical aids to keep students engaged and instructors on track.

    (19 reviews)

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    Read more about Principles of Economics

    Principles of Economics

    Copyright Year:

    Publisher: University of Minnesota Libraries Publishing

    License: CC BY-NC-SA

    This book is intended for a two-semester course in Economics taught out of the social sciences or business school. Principles of Economics aims to teach considerable range and depth of Economic concepts through an approachable style and methodology. The authors take a three-pronged approach to every chapter: The concept is covered with a “Heads Up” to ward off confusion, a real-world application for that concept, and a “You Try It” section to make sure students are staying on top of the concept.

    (7 reviews)

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    Read more about Principles of Macroeconomics

    Principles of Macroeconomics

    Copyright Year:

    Publisher: University of Minnesota Libraries Publishing

    License: CC BY-NC-SA

    Recognizing that a course in economics may seem daunting to some students, we have tried to make the writing clear and engaging. Clarity comes in part from the intuitive presentation style, but we have also integrated a number of pedagogical features that we believe make learning economic concepts and principles easier and more fun. These features are very student-focused. The chapters themselves are written using a “modular” format. In particular, chapters generally consist of three main content sections that break down a particular topic into manageable parts. Each content section contains not only an exposition of the material at hand but also learning objectives, summaries, examples, and problems. Each chapter is introduced with a story to motivate the material and each chapter ends with a wrap-up and additional problems. Our goal is to encourage active learning by including many examples and many problems of different types.

    (3 reviews)

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    Read more about Principles of Management

    Principles of Management

    Copyright Year:

    Publisher: University of Minnesota Libraries Publishing

    License: CC BY-NC-SA

    Principles of Management teaches management principles to tomorrow's business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership.

    (18 reviews)

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    Read more about Programming Languages: Application and Interpretation - Version Second Edition

    Programming Languages: Application and Interpretation - Version Second Edition

    Copyright Year:

    Contributor: Krishnamurthi

    Publisher: Brown University

    License: CC BY-NC-SA

    Unlike some other textbooks, this one does not follow a top-down narrative. Rather it has the flow of a conversation, with backtracking. We will often build up programs incrementally, just as a pair of programmers would. We will include mistakes, not because I don't know the answer, but because this is the best way for you to learn. Including mistakes makes it impossible for you to read passively: you must instead engage with the material, because you can never be sure of the veracity of what you're reading.

    (1 review)

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