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    Read more about Principles of Marketing

    Principles of Marketing

    Copyright Year:

    Publisher: University of Minnesota Libraries Publishing

    License: CC BY-NC-SA

    Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:

    (26 reviews)

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    Read more about Introduction to Psychology

    Introduction to Psychology

    Copyright Year:

    Publisher: University of Minnesota Libraries Publishing

    License: CC BY-NC-SA

    When you teach Introduction to Psychology, do you find it difficult β€” much harder than teaching classes in statistics or research methods? Do you easily give a lecture on the sympathetic nervous system, a lecture on Piaget, and a lecture on social cognition, but struggle with linking these topics together for the student? Do you feel like you are presenting a laundry list of research findings rather than an integrated set of principles and knowledge? Have you wondered how to ensure your course is relevant to your students? Introduction to Psychology utilizes the dual theme of behavior and empiricism to make psychology relevant to intro students. The author wrote this book to help students organize their thinking about psychology at a conceptual level. Five or ten years from now, he does not expect his students to remember the details of most of what he teaches them. However, he does hope that they will remember that psychology matters because it helps us understand behavior and that our knowledge of psychology is based on empirical study.

    (22 reviews)

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    Read more about Introduction to Economic Analysis

    Introduction to Economic Analysis

    Copyright Year:

    Contributors: McAfee and Lewis

    Publisher: Saylor Foundation

    License: CC BY-NC-SA

    This book presents standard intermediate microeconomics material and some material that, in the authors' view, ought to be standard but is not. Introductory economics material is integrated. Standard mathematical tools, including calculus, are used throughout. The book easily serves as an intermediate microeconomics text, and can be used for a relatively sophisticated undergraduate who has not taken a basic university course in economics.

    (4 reviews)

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    Read more about Business Information Systems: Design an App for That

    Business Information Systems: Design an App for That

    Copyright Year:

    Contributors: Frost, Pike, Kenyo, and Pels

    Publisher: Saylor Foundation

    License: CC BY-NC-SA

    We set out to design an introductory course governed by four themes:

    (5 reviews)

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    Read more about Writing Spaces: Readings on Writing Vol. I

    Writing Spaces: Readings on Writing Vol. I

    Copyright Year:

    Contributors: Lowe and Zemliansky

    Publisher: WAC Clearinghouse

    License: CC BY-NC-ND

    Volumes in Writing Spaces: Readings on Writing offer multiple perspectives on a wide-range of topics about writing, much like the modelmade famous by Wendy Bishop's β€œThe Subject Is . . .” series. In eachchapter, authors present their unique views, insights, and strategies forwriting by addressing the undergraduate reader directly. Drawing ontheir own experiences, these teachers-as-writers invite students to joinin the larger conversation about developing nearly every aspect of thecraft of writing. Consequently, each essay functions as a standalonetext that can easily complement other selected readings in writing orwriting-intensive courses across the disciplines at any level.

    (17 reviews)

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    Read more about Think Python: How to Think Like a Computer Scientist - 2e

    Think Python: How to Think Like a Computer Scientist - 2e

    Copyright Year:

    Contributor: Downey

    Publisher: Green Tea Press

    License: CC BY-NC

    Think Python is a concise introduction to software design using the Python programming language. Intended for people with no programming experience, this book starts with the most basic concepts and gradually adds new material. Some of the ideas students find most challenging, like recursion and object-oriented programming, are divided into a sequence of smaller steps and introduced over the course of several chapters.

    (11 reviews)

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    Read more about The Power of Selling

    The Power of Selling

    Copyright Year:

    Contributor: Richmond

    Publisher: Saylor Foundation

    License: CC BY-NC-SA

    The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.

    (10 reviews)

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    Read more about Project Management from Simple to Complex

    Project Management from Simple to Complex

    Copyright Year:

    Publisher: University of Minnesota Libraries Publishing

    License: CC BY-NC-SA

    In a world that is becoming more virtual, more global, and more complex, the project manager's ability to function in this environment becomes critical to the success of the project. Project Management from Simple to Complex explores project management within this complex, virtual, and global environment.

    (7 reviews)

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    Read more about Principles of Management

    Principles of Management

    Copyright Year:

    Publisher: University of Minnesota Libraries Publishing

    License: CC BY-NC-SA

    Principles of Management teaches management principles to tomorrow's business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership.

    (18 reviews)

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    Read more about Principles of Macroeconomics

    Principles of Macroeconomics

    Copyright Year:

    Publisher: University of Minnesota Libraries Publishing

    License: CC BY-NC-SA

    Recognizing that a course in economics may seem daunting to some students, we have tried to make the writing clear and engaging. Clarity comes in part from the intuitive presentation style, but we have also integrated a number of pedagogical features that we believe make learning economic concepts and principles easier and more fun. These features are very student-focused. The chapters themselves are written using a β€œmodular” format. In particular, chapters generally consist of three main content sections that break down a particular topic into manageable parts. Each content section contains not only an exposition of the material at hand but also learning objectives, summaries, examples, and problems. Each chapter is introduced with a story to motivate the material and each chapter ends with a wrap-up and additional problems. Our goal is to encourage active learning by including many examples and many problems of different types.

    (3 reviews)

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