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    Read more about Electronic Commerce: The Strategic Perspective

    Electronic Commerce: The Strategic Perspective

    Copyright Year:

    Contributors: Watson, Berthon, Pitt, and Zinkhan

    Publisher: BCcampus

    License: CC BY

    This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging formula for learning.

    (2 reviews)

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    Read more about Corporate Governance

    Corporate Governance

    Copyright Year:

    Contributor: de Kluyver

    Publisher: Saylor Foundation

    License: CC BY-NC-SA

    Corporate Governance by de Kluyver is a primer on corporate governance. It is designed to help students understand corporate governance by looking at the subject from both a macro- and micro-perspective.

    (1 review)

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    Read more about Developing New Products and Services

    Developing New Products and Services

    Copyright Year:

    Contributor: Sanders

    Publisher: Saylor Foundation

    License: CC BY-NC-SA

    Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development.

    (5 reviews)

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    Read more about Economics – Theory Through Applications

    Economics – Theory Through Applications

    Copyright Year:

    Contributors: Cooper and John

    License: CC BY-NC-SA

    Russell Cooper and Andrew John have written an economics text aimed directly at students from its very inception. You're thinking, ”Yeah, sure. I've heard that before.“

    (4 reviews)

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    Read more about Macroeconomics: Theory through Applications

    Macroeconomics: Theory through Applications

    Copyright Year:

    Contributors: Cooper and John

    Publisher: Saylor Foundation

    License: CC BY-NC-SA

    Russell Cooper and Andrew John have written an economics text aimed directly at students from its very inception. You're thinking, ”Yeah, sure. I've heard that before.“

    (1 review)

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    Read more about Focusing on Organizational Change

    Focusing on Organizational Change

    Copyright Year:

    Contributor: Judge

    Publisher: Saylor Foundation

    License: CC BY-NC-SA

    Never before have strategic leaders been confronted with so much overwhelming change. The traditional approach is to teach the leader or leaders how to direct or control the organizations' reaction on a monthly, weekly, or even daily basis. This approach is stressful and overwhelming for executive leaders, makes middle managers feel torn between honoring their senior leaders and listening to the demands of front line employees, and is alienating for front line employees.

    (7 reviews)

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    Read more about Foundations of Business Law and Legal Environment

    Foundations of Business Law and Legal Environment

    Copyright Year:

    Contributor: Mayer

    Publisher: Saylor Foundation

    License: CC BY-NC-SA

    Mayer, Warner, Siedel and Lieberman's Foundations of Business Law and the Legal Environment is an up-to-date textbook with comprehensive coverage of legal and regulatory issues for your introductory Legal Environment or Business Law course.

    (2 reviews)

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    Read more about Fundamentals of Global Strategy

    Fundamentals of Global Strategy

    Copyright Year:

    Contributor: de Kluyver

    Publisher: Saylor Foundation

    License: CC BY-NC-SA

    The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many—from pharmaceuticals to aircraft to computers—have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies, and students need to possess an understanding of the impact of global strategies on a business.

    (1 review)

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    Read more about Government Regulation and the Legal Environment of Business

    Government Regulation and the Legal Environment of Business

    Copyright Year:

    Contributors: Mayer, Warner, Siedel, and Lieberman

    Publisher: Saylor Foundation

    License: CC BY-NC-SA

    Mayer, Warner, Siedel and Lieberman's Government Regulation and the Legal Environment of Business is an up-to-date textbook that covers legal issues that students must understand in today's highly regulated business environment. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

    (1 review)

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    Read more about Human Relations

    Human Relations

    Copyright Year:

    Contributor: Dias

    Publisher: LibreTexts

    License: CC BY-NC-SA

    Human Relations by Laura Portolese-Dias addresses all of the critical topics to obtain career success as they relate to professional relationships.

    (16 reviews)

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