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Customer Centric Strategy

Contributor: Shields

Publisher: eCampusOntario

License: CC BY-NC-SA

Customer centricity is about organizational transformation making the customer the focus for business decisions, processes, product development, services, and procedures. Some companies purport to be customer centric but they fall short in connecting this concept throughout all functional areas of the business. While it is important to offer superb customer service, being customer centric is far more than that. It's about mapping the customer journey to discover customer needs and wants, what's working and what is not, then taking action to improve the customer experience. Customer loyalty is built through providing exceptional customer experiences. This in turn increases revenues through positive company image, referrals, and increased customer lifetime value. Most organizations today realize that they must focus on the customer to remain competitive.

(1 review)

Leading Innovation

Contributor: Shields

Publisher: eCampusOntario

License: CC BY-NC-SA

Innovation today considers the economic, environmental, and/or social sustainability of an innovative initiative from its inception or idea generation through to its commercialization or implementation. This concept applies to many types of innovation such as products, processes, services, technologies, and business models. Companies use innovation as a means to gain a competitive advantage and bring value to business stakeholders. This book introduces business innovation, from incremental innovation such as enhancing the performance of an existing product, service, or process, to radical or disruptive innovation such as one that has a significant impact on a market. The content examines how leaders foster a culture of innovation, how companies turn creativity into innovation, and how innovation transforms not only organizations but economies as well.

(1 review)

Introduction to Social Media

Contributor: Lawson

Publisher: Oklahoma State University

License: CC BY

This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.

(1 review)

Manual de Redacción

Contributors: Ruiz-Pérez, Carone, and Sánchez Hernández

Publisher: Mavs Open Press

License: CC BY-NC

This textbook is for advanced Spanish composition students. The textbook includes topics on grammar and syntax, as well as exercises and readings providing the students a more personalized and effective learning experience adjusted to the specific challenges they encounter in today’s global world.

(2 reviews)

Comprehensive Musicianship, A Practical Resource

Contributors: Harlow, Peyton, Schwabe, and Swilley

Publisher: Iowa State University Digital Press

License: CC BY-NC-SA

This OER presents an integrated suite of learning resources developed for the core music theory and musicianship curriculum at the University of Northern Iowa School of Music. It provides a more comprehensive symbiosis of musicianship and music theory learning than can be found in existing textbooks, including engaging and progressive video demonstrations and interactive listening and vocal exercises that integrate musical knowledge with foundational musical skills.

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(0 reviews)

Essentials of Exercise and Sport Psychology: An Open Access Textbook

Contributors: Zenko and Jones

Publisher: Society for Transparency, Openness, and Replication in Kinesiology

License: CC BY

This text represents the collaboration of more than 70 authors from multiple countries. Essentials of Exercise and Sport Psychology: An Open Access Textbook brings this diverse set of experts together to provide a free, open, accessible textbook for students studying exercise and sport psychology. Primarily directed at undergraduate students, this well-referenced book is also appropriate for graduate students.

(4 reviews)

The Science of Plants

Contributors: Michaels, Hoover, and Irish

Publisher: University of Minnesota Libraries Publishing

License: CC BY-NC

An approachable guide to the fundamentals of plant science. Created for horticulture students, gardeners, science teachers, and anyone interested in understanding plants and how they grow. This is the required text for HORT 1001/6001 Plant Propagation at the University of Minnesota Department of Horticultural Science.

(1 review)

Beginning Korean 1

Contributors: Yoon, Park, and Yoo

Publisher: University of Iowa

License: CC BY-NC

The Beginning Korean 1 is designed for elementary Korean learners to practice and learn how to communicate in Korean. It provides basic grammar, vocabulary, and discourse information that are essential to beginning level students. This book is ideal for learners at the Novice Low to Novice High levels who want to practice writing and pronouncing hangeul, communicate in Korean by creating sentences using basic grammar and vocabulary, and understand and create simple conversations that are useful in everyday conversations

(1 review)

Principles of Epidemiology

Contributor: Antunez

Publisher: Minnesota State Colleges and Universities

License: CC BY-SA

Most books about epidemiology are written for graduate students but this book is especially designed for undergraduates, who are taking an introductory course in epidemiology, and especially for those students who want to know more about epidemiology. But not because it is directed mainly to undergraduates and not to graduate students the course has less rigour and quality, it is because the concepts are introduced, and presented in an easier and simplified form, so, the study of epidemiology becomes less intimidating. While teaching epidemiology for several years, I have found that some students don’t choose epidemiology as a career because the content seems too complicated, presenting the content in a practical manner, and simpler (although some epidemiological concepts are very complex); should motivate students to learn about this subject matter.

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(0 reviews)

Intermediate College Writing: Building and Practicing Mindful Writing Skills

Contributors: Atkinson and Corbitt

Publisher: Montana Technological Unviersity

License: CC BY-NC-SA

Welcome to Intermediate College Writing: Building and Practicing Mindful Writing Skills, an open textbook designed for use in university‐level courses that focus on cultivating study skills alongside effective academic and workplace writing skills. It offers a no‐cost alternative to commercial products, combining practical guidance with interactive exercises and thoughtfully designed writing opportunities.

(1 review)