All Textbooks

Filters

Foundations in Digital Marketing

Contributor: Grayson

Publisher: BCcampus

License: CC BY

Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. The book covers the fundamental aspects of digital marketing, including areas such as:

(1 review)

Business Writing For Everyone

Contributor: Cruthers

Publisher: Kwantlen Polytechnic University

License: CC BY-NC

Business Writing For Everyone is an inclusive guide to writing in the workplace. The book takes a process-oriented, storytelling approach to composition: focusing less on genre and more on the decisions that effective business communicators make. Business Writing For Everyone also contains interactive H5P activities for students to test their learning, and activities for further reflection that instructors can use in the classroom or assign as homework.

No ratings

(0 reviews)

Principles of Mechanics: Fundamental University Physics

Contributor: Alrasheed

Publisher: Springer

License: CC BY

This open access textbook takes the reader step-by-step through the concepts of mechanics in a clear and detailed manner. Mechanics is considered to be the core of physics, where a deep understanding of the concepts is essential in understanding all branches of physics. Many proofs and examples are included to help the reader grasp the fundamentals fully, paving the way to deal with more advanced topics. After solving all of the examples, the reader will have gained a solid foundation in mechanics and the skills to apply the concepts in a variety of situations.

(1 review)

Action Research

Contributors: Clark, Porath, Thiele, and Jobe

Publisher: New Prairie Press

License: CC BY-NC

Action research is a common journey for graduate students in education and other human science fields. This book attempts to meet the needs of graduate students, in-service teachers, and any other educators interested in action research and/or self-study. The chapters of this book draw on our collective experiences as educators in a variety of educational contexts, and our roles guiding educator/researchers in various settings. All of our experiences have enabled us to question and refine our own understanding of action research as a process and means for pedagogical improvement. The primary purpose of this book is to offer clear steps and practical guidance to those who intend to carry out action research for the first time. As educators begin their action research journey, we feel it is vital to pose four questions: 1) What is action research, and how is it distinct from other educational research?; 2) When is it appropriate for an educator to conduct an action research project in their context?; 3) How does an educator conduct an action research project?; 4) What does an educator do with the data once the action research project has been conducted? We have attempted to address all four questions in the chapters of this book.

No ratings

(0 reviews)

Crop Adaptation and Improvement for Drought-Prone Environments

Contributors: Kane, Foncéka, and Dalton

Publisher: New Prairie Press

License: CC BY-SA

This book focuses on three important elements in the development of cereal and legume crops in semi-arid West Africa. The first section illustrates the socioeconomic factors that affect the food system for these crops and contains an overview of crop production and consumption in the region. Then, important inputs that affect system productivity are presented: preferences for new seed varieties, yield response to fertilizer, counterfeit herbicides, climate information, and the way farmers develop expectations about the weather events that shape cropping outcomes. The final chapter of section one is dedicated to understanding urban consumer preferences for processed food products derived from pearl millet.

No ratings

(0 reviews)

Designing Arguments for Academic, Public, and Professional Audiences - Fourteenth Edition

Contributor: Marzluf

Publisher: New Prairie Press

License: CC BY-NC

This college-level textbook guides students through five different types of arguments: evaluations, responses, persuasive rhetorical arguments, proposals, and practical professional development arguments. Students are introduced to rhetorical concepts and strategies to enable them to more effectively appeal to different types of audiences. Students will gain practice in audience-based reasoning, basing their reasons and evidence on the assumptions, beliefs, and values of their readers.

No ratings

(0 reviews)

Interior Materiality

Contributor: Guler

Publisher: New Prairie Press

License: CC BY-NC

The knowledge of materials and finishes is the bridge that links conceptual design to real-world application. It is among the core content of virtually all interior architecture/design curricula, moreover, access to up-to-date information on emerging technologies and trends is a key exigency for the contemporary designer. Accordingly, this book is authored to form a comprehensive resource for the “hows” and “whys” surrounding the functional and aesthetic contributions of a wide selection of materials and finishes used in multiple spatial design contexts. The knowledge base presented here is not only useful in shaping spatial experience, ensuring occupant well-being, and employing sustainable thinking but also beneficial in managing budget and schedule while enabling the delivery of top-quality work.

No ratings

(0 reviews)

Microbiology for Earth Scientists

Contributor: Kirk

Publisher: New Prairie Press

License: CC BY-NC

Microorganisms are the most abundant form of life on Earth and in recent decades it has become increasingly clear that their collective activities are one of the dominant forces shaping the Earth.

(1 review)

(Re)Writing Communities and Identities - Sixth Edition

Contributors: Marzluf, Goins, Debes, Gray, and Knoblauch

Publisher: New Prairie Press

License: CC BY-NC

(Re)Writing Communities and Identities enables college-level students to develop their ability to compose various informative and expressive genres, including analyses, reflections, summaries, syntheses, and informative reports. While students raise their consciousness about their writing process and audience-based informative strategies, they also familiarize themselves with important social and cultural issues related to the theme of "identities and communities."

(1 review)

Workplace Writing: A Handbook for Common Workplace Genres and Professional Writing

Contributors: Goins, Rauh, Tarner, and Von Holten

Publisher: New Prairie Press

License: CC BY-NC-SA

This handbook is designed for a generalized business writing course that seeks to meet the needs of a variety of student majors and career interests. In it you will find: descriptions and discussions of common genres, both routine and formal, print and electronic, and in-class activities and sample assignments. You will also find commentary on how to adapt the writing process to the rhetorical constraints of a workplace as well as how to think about, conduct, and use research outside an academic setting. Throughout you will note a persistent emphasis on audience awareness and direct style

(1 review)