Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.
Media Studies 101 is the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We have constructed this text so it can be read in a number of ways. You may wish to follow the structured order of 'chapters' like you would in a traditional printed textbook. Each section builds on and refers back to previous sections to build up your knowledge and skills. Alternatively, you may want to go straight to the section you are interested in -- links will help guide you back to definitions and key ideas if you need to refresh your knowledge or understand a new concept.This text is open under a Creative Commons NZ BY license.
Designed to meet the scope and sequence of your course, Astronomy 2e is written in clear non-technical language, with the occasional touch of humor and a wide range of clarifying illustrations. It has many analogies drawn from everyday life to help non-science majors appreciate, on their own terms, what our modern exploration of the universe is revealing. The book can be used for either a one-semester or two-semester introductory course.
This collection brings together scholarship and pedagogy from multiple perspectives and disciplines, offering nuanced and complex perspectives on Information Literacy in the second decade of the 21st century. Taking as a starting point the concerns that prompted the Association of Research Libraries (ACRL) to review the Information Literacy Standards for Higher Education and develop the Framework for Information Literacy for Higher Education (2015), the chapters in this collection consider six frameworks that place students in the role of both consumer and producer of information within today's collaborative information environments. Contributors respond directly or indirectly to the work of the ACRL, providing a bridge between past/current knowledge and the future and advancing the notion that faculty, librarians, administrators, and external stakeholders share responsibility and accountability for the teaching, learning, and research of Information Literacy.
Contributors:
Ballard, Wieling, Solheim, and Dwanyen
Publisher:
University of Minnesota Libraries Publishing
License:
CC BY-NC
Immigrant and Refugee Families: Global Perspectives on Displacement and Resettlement Experiences offers an interdisciplinary perspective on immigrant and refugee families' challenges and resilience across multiple domains, including economic, political, health, and human rights. This new edition has been revised and updated from the original 2016 edition.
This textbook presents core concepts common to introductory social psychology courses. The 8 units include 27 modules covering key social psych topics such as research methods, group processes, social influence, and relationships. This book can be modified: feel free to add or remove modules to better suit your specific needs. Each module in this book is accompanied by instructor's manual, PowerPoint presentation, test items, adaptive student quiz, and reading anticipation guide.Please note that the publisher requires you to login to access and download the textbooks.
Discrete Mathematics: An Open Introduction is a free, open source textbook appropriate for a first or second year undergraduate course for math majors, especially those who will go on to teach. The textbook has been developed while teaching the Discrete Mathematics course at the University of Northern Colorado. Primitive versions were used as the primary textbook for that course since Spring 2013, and have been used by other instructors as a free additional resource. Since then it has been used as the primary text for this course at UNC, as well as at other institutions.
This free undergraduate textbook provides an introduction to proofs, logic, sets, functions, and other fundamental topics of abstract mathematics. It is designed to be the textbook for a bridge course that introduces undergraduates to abstract mathematics, but it is also suitable for independent study by undergraduates (or mathematically mature high-school students), or for use as a very inexpensive supplement to undergraduate courses in any field of abstract mathematics.
Applied Finite Mathematics covers topics including linear equations, matrices, linear programming, the mathematics of finance, sets and counting, probability, Markov chains, and game theory.
This is a textbook in modern philosophy. It combines readings from primary sources with two pedagogical tools. Paragraphs in italics introduce figures and texts. Numbered study questions (also in italics) ask students to reconstruct an argument or position from the text, or draw connections among the readings. And I have added an introductory chapter (Chapter 0 – Minilogic and Glossary), designed to present the basic tools of philosophy and sketch some principles and positions. The immediate goal is to encourage students to grapple with the ideas rather than passing their eyes over the texts. This makes for a better classroom experience and permits higher-level discussions. Another goal is to encourage collaboration among instructors, as they revise and post their own versions of the book.
