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Read more about Understanding Media and Culture: An Introduction to Mass Communication

Understanding Media and Culture: An Introduction to Mass Communication

Copyright Year: 2016

Publisher: University of Minnesota Libraries Publishing

License: CC BY-NC-SA

According to the author, the world did not need another introductory text in mass communication. But the world did need another kind of introductory text in mass communication, and that is how Understanding Media and Culture: An Introduction to Mass Communication was birthed.

(31 reviews)

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Read more about Social Problems: Continuity and Change

Social Problems: Continuity and Change

Copyright Year: 2016

Publisher: Saylor Foundation

License: CC BY-NC-SA

Social Problems: Continuity and Change is a realistic but motivating look at the many issues that are facing our society today. As this book's subtitle, Continuity and Change, implies, social problems are persistent, but they have also improved in the past and can be improved in the present and future, provided that our nation has the wisdom and will to address them.

(43 reviews)

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Read more about Principles of Sociological Inquiry – Qualitative and Quantitative Methods

Principles of Sociological Inquiry – Qualitative and Quantitative Methods

Copyright Year: 2012

Contributor: Blackstone

Publisher: Saylor Foundation

License: CC BY-NC-SA

The author of Principles of Sociological Inquiry: Qualitative and Quantitative Methods, Amy Blackstone, started envisioning this textbook while sitting in her own undergraduate sociology research methods class. She enjoyed the material but wondered about its relevance to her everyday life and future plans (the idea that one day she would be teaching such a class hadn't yet occurred to her).

(28 reviews)

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Read more about Managerial Accounting

Managerial Accounting

Copyright Year: 2012

Contributors: Heisinger and Hoyle

Publisher: Saylor Foundation

License: CC BY-NC-SA

Kurt Heisinger and Joe Ben Hoyle believe that students want to learn accounting in the most efficient way possible, balancing coursework with personal schedules. They tend to focus on their studies in short intense segments between jobs, classes, and family commitments. Meanwhile, the accounting industry has endured dramatic shifts since the collapse of Enron and WorldCom, causing a renewed focus on ethical behavior in accounting. This dynamic author team designed Managerial Accounting to work within the confines of today's students' lives while delivering a modern look at managerial accounting.

(8 reviews)

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Read more about Introductory Statistics

Introductory Statistics

Copyright Year: 2012

Contributors: Shafer and Zhang

Publisher: Saylor Foundation

License: CC BY-NC-SA

In many introductory level courses today, teachers are challenged with the task of fitting in all of the core concepts of the course in a limited period of time. The Introductory Statistics teacher is no stranger to this challenge. To add to the difficulty, many textbooks contain an overabundance of material, which not only results in the need for further streamlining, but also in intimidated students. Shafer and Zhang wrote Introductory Statistics by using their vast teaching experience to present a complete look at introductory statistics topics while keeping in mind a realistic expectation with respect to course duration and students' maturity level.

(10 reviews)

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Read more about Intermediate Algebra

Intermediate Algebra

Copyright Year: 2012

Contributor: Redden

Publisher: Saylor Foundation

License: CC BY-NC-SA

It is essential to lay a solid foundation in mathematics if a student is to be competitive in today's global market. The importance of algebra, in particular, cannot be overstated, as it is the basis of all mathematical modeling used in applications found in all disciplines.

(3 reviews)

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Read more about Human Relations

Human Relations

Copyright Year: 2012

Contributor: Dias

Publisher: Saylor Foundation

License: CC BY-NC-SA

Human Relations by Laura Portolese-Dias addresses all of the critical topics to obtain career success as they relate to professional relationships.

(16 reviews)

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Read more about Fundamentals of Global Strategy

Fundamentals of Global Strategy

Copyright Year: 2012

Contributor: de Kluyver

Publisher: Saylor Foundation

License: CC BY-NC-SA

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many—from pharmaceuticals to aircraft to computers—have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies, and students need to possess an understanding of the impact of global strategies on a business.

(1 review)

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Read more about Foundations of Business Law and Legal Environment

Foundations of Business Law and Legal Environment

Copyright Year: 2012

Contributor: Mayer

Publisher: Saylor Foundation

License: CC BY-NC-SA

Mayer, Warner, Siedel and Lieberman's Foundations of Business Law and the Legal Environment is an up-to-date textbook with comprehensive coverage of legal and regulatory issues for your introductory Legal Environment or Business Law course.

(2 reviews)

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Read more about Focusing on Organizational Change

Focusing on Organizational Change

Copyright Year: 2012

Contributor: Judge

Publisher: Saylor Foundation

License: CC BY-NC-SA

Never before have strategic leaders been confronted with so much overwhelming change. The traditional approach is to teach the leader or leaders how to direct or control the organizations' reaction on a monthly, weekly, or even daily basis. This approach is stressful and overwhelming for executive leaders, makes middle managers feel torn between honoring their senior leaders and listening to the demands of front line employees, and is alienating for front line employees.

(7 reviews)

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