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Understanding Media and Culture: An Introduction to Mass Communication
Copyright Year: 2016
Publisher: University of Minnesota Libraries Publishing
License: CC BY-NC-SA
According to the author, the world did not need another introductory text in mass communication. But the world did need another kind of introductory text in mass communication, and that is how Understanding Media and Culture: An Introduction to Mass Communication was birthed.
(31 reviews)
Social Problems: Continuity and Change
Copyright Year: 2016
Publisher: Saylor Foundation
License: CC BY-NC-SA
Social Problems: Continuity and Change is a realistic but motivating look at the many issues that are facing our society today. As this book's subtitle, Continuity and Change, implies, social problems are persistent, but they have also improved in the past and can be improved in the present and future, provided that our nation has the wisdom and will to address them.
(43 reviews)
Principles of Sociological Inquiry – Qualitative and Quantitative Methods
Copyright Year: 2012
Contributor: Blackstone
Publisher: Saylor Foundation
License: CC BY-NC-SA
The author of Principles of Sociological Inquiry: Qualitative and Quantitative Methods, Amy Blackstone, started envisioning this textbook while sitting in her own undergraduate sociology research methods class. She enjoyed the material but wondered about its relevance to her everyday life and future plans (the idea that one day she would be teaching such a class hadn't yet occurred to her).
(28 reviews)
Managerial Accounting
Copyright Year: 2012
Contributors: Heisinger and Hoyle
Publisher: Saylor Foundation
License: CC BY-NC-SA
Kurt Heisinger and Joe Ben Hoyle believe that students want to learn accounting in the most efficient way possible, balancing coursework with personal schedules. They tend to focus on their studies in short intense segments between jobs, classes, and family commitments. Meanwhile, the accounting industry has endured dramatic shifts since the collapse of Enron and WorldCom, causing a renewed focus on ethical behavior in accounting. This dynamic author team designed Managerial Accounting to work within the confines of today's students' lives while delivering a modern look at managerial accounting.
(8 reviews)
Introductory Statistics
Copyright Year: 2012
Contributors: Shafer and Zhang
Publisher: Saylor Foundation
License: CC BY-NC-SA
In many introductory level courses today, teachers are challenged with the task of fitting in all of the core concepts of the course in a limited period of time. The Introductory Statistics teacher is no stranger to this challenge. To add to the difficulty, many textbooks contain an overabundance of material, which not only results in the need for further streamlining, but also in intimidated students. Shafer and Zhang wrote Introductory Statistics by using their vast teaching experience to present a complete look at introductory statistics topics while keeping in mind a realistic expectation with respect to course duration and students' maturity level.
(10 reviews)
Intermediate Algebra
Copyright Year: 2012
Contributor: Redden
Publisher: Saylor Foundation
License: CC BY-NC-SA
It is essential to lay a solid foundation in mathematics if a student is to be competitive in today's global market. The importance of algebra, in particular, cannot be overstated, as it is the basis of all mathematical modeling used in applications found in all disciplines.
(3 reviews)
Human Relations
Copyright Year: 2012
Contributor: Dias
Publisher: Saylor Foundation
License: CC BY-NC-SA
Human Relations by Laura Portolese-Dias addresses all of the critical topics to obtain career success as they relate to professional relationships.
(16 reviews)
Fundamentals of Global Strategy
Copyright Year: 2012
Contributor: de Kluyver
Publisher: Saylor Foundation
License: CC BY-NC-SA
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many—from pharmaceuticals to aircraft to computers—have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies, and students need to possess an understanding of the impact of global strategies on a business.
(1 review)
Foundations of Business Law and Legal Environment
Copyright Year: 2012
Contributor: Mayer
Publisher: Saylor Foundation
License: CC BY-NC-SA
Mayer, Warner, Siedel and Lieberman's Foundations of Business Law and the Legal Environment is an up-to-date textbook with comprehensive coverage of legal and regulatory issues for your introductory Legal Environment or Business Law course.
(2 reviews)
Focusing on Organizational Change
Copyright Year: 2012
Contributor: Judge
Publisher: Saylor Foundation
License: CC BY-NC-SA
Never before have strategic leaders been confronted with so much overwhelming change. The traditional approach is to teach the leader or leaders how to direct or control the organizations' reaction on a monthly, weekly, or even daily basis. This approach is stressful and overwhelming for executive leaders, makes middle managers feel torn between honoring their senior leaders and listening to the demands of front line employees, and is alienating for front line employees.
(7 reviews)