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Read more about Reading Rhetorical Theory

Reading Rhetorical Theory

Copyright Year: 2022

Contributor: Hallsby

Publisher: University of Minnesota Libraries Publishing

License: CC BY-NC

This is a textbook that was originally designed for a 3000-level large lecture course on “Rhetorical Theory” at the University of Minnesota, Twin-Cities. An interdisciplinary tradition, rhetorical theory describes how speech, representation, and power are managed by techniques and technologies of communication. The plan of this book moves from rhetoric as an art of speech to rhetoric as a technology of power. The early chapters provide definitions and context for rhetoric as speech, middle chapters (e.g., on signs, symbols, visual images, argumentation, and narrative) describe rhetoric as representation, and the concluding chapters (e.g., on settler colonialism, secrecy, and digital rhetoric) elaborate on rhetoric as a technology of power. Of course, there is considerable overlap across these areas: the chapter on “rhetoric and ideology” sets the stage for later understandings of rhetoric as power; the chapter on “the rhetorical situation” hearkens back to the introductory understanding of rhetoric as speech. The book includes (audio and/or video) recordings with each chapter, as well as guidelines for proposed written assignments. Students using this resource should gain a thorough understanding of what rhetoric is, how it was practiced historically and today, and the ways that rhetoric wields an invisible influence over contemporary public and political life. Additionally, this book is designed for use across a variety of modalities, including in-person, online (synchronous/asynchronous), and hybridized formats. Additional resources (PowerPoint slides, quiz/exam questions) are also available to confirmed instructors upon request.

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Read more about Reading the Bible as Literature: A Journey

Reading the Bible as Literature: A Journey

Copyright Year: 2022

Contributor: Ondich

Publisher: Minnesota State Colleges and Universities

License: CC BY-NC-SA

The Bible is one of the most published books in human history. It is also one of the most misquoted, misunderstood and misused books in human history. This happens because people are not always aware that the Bible is not a book, it is a collection of diverse writings. The Bible might even be called an anthology, and it will include everything from poetry to genealogy, pithy sayings to architectural mandates, mythology to letters. Knowing what one is reading helps one understand the ideas in the writings. We read letters in the context of who wrote them and who received them. We read sermons understanding the speaker's perspective may differ from the listener's perspective. So this text is an attempt to give historic, literary, geographical and cultural context to a complex and often poorly understood set of materials. This is very much an ebook, and needs to be used in that format. Pdfs and other printed versions will lose a great deal of the content.

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Read more about Tea Time Linear Algebra Explorations in Mathematics - 2nd Edition

Tea Time Linear Algebra Explorations in Mathematics - 2nd Edition

Copyright Year: 2022

Contributor: Brin

Publisher: Leon Q. Brin

License: CC BY-SA

This creation is an all-purpose open source textbook for linear algebra classes of all ilks. Inside you will find a complete and engaging introduction to linear algebra, making it a perfect primary resource for classroom study.

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Read more about Customer Centric Strategy

Customer Centric Strategy

Copyright Year: 2021

Contributor: Shields

Publisher: eCampusOntario

License: CC BY-NC-SA

Customer centricity is about organizational transformation making the customer the focus for business decisions, processes, product development, services, and procedures. Some companies purport to be customer centric but they fall short in connecting this concept throughout all functional areas of the business. While it is important to offer superb customer service, being customer centric is far more than that. It's about mapping the customer journey to discover customer needs and wants, what's working and what is not, then taking action to improve the customer experience. Customer loyalty is built through providing exceptional customer experiences. This in turn increases revenues through positive company image, referrals, and increased customer lifetime value. Most organizations today realize that they must focus on the customer to remain competitive.

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Read more about Leading Innovation

Leading Innovation

Copyright Year: 2022

Contributor: Shields

Publisher: eCampusOntario

License: CC BY-NC-SA

Innovation today considers the economic, environmental, and/or social sustainability of an innovative initiative from its inception or idea generation through to its commercialization or implementation. This concept applies to many types of innovation such as products, processes, services, technologies, and business models. Companies use innovation as a means to gain a competitive advantage and bring value to business stakeholders. This book introduces business innovation, from incremental innovation such as enhancing the performance of an existing product, service, or process, to radical or disruptive innovation such as one that has a significant impact on a market. The content examines how leaders foster a culture of innovation, how companies turn creativity into innovation, and how innovation transforms not only organizations but economies as well.

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Read more about Análisis Científico de la Ética desde la Perspectiva Multidisciplinaria

Análisis Científico de la Ética desde la Perspectiva Multidisciplinaria

Copyright Year: 2022

Contributors: Herrera-Sánchez, Olmedo Jumbo, and Quezada Valarezo

Publisher: Editorial Grupo AEA

License: CC BY-NC-SA

El presente manuscrito es resultado de investigaciones multidisciplinarias bajo diferentes perspectivas científicas-académicas, mediante la confrontación de criterios de diferentes autores bajo un enfoque descriptivo que señala la importancia de ética en varios escenarios actuales como son en la discriminación de la mujer en ambiente laboral, el manejo de los individuos dentro de las organizaciones, dentro de la agricultura al momento de producir y cultivar, como la ética afecta al clima organizacional y lagestión docente dentro del caso de estudio de una universidad, la ética y la responsabilidad social empresarial como reto de las empresas, la discriminación laboral como comportamiento poco ético en el área de recursos humanos, y por ultimo una contrastación de la ética en la publicidad de las empresas. Estos estudios se realizan desde una mirada científica y se la acerca a la realidad ecuatoriana.

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Read more about Essentials of Exercise and Sport Psychology: An Open Access Textbook

Essentials of Exercise and Sport Psychology: An Open Access Textbook

Copyright Year: 2021

Contributors: Zenko and Jones

Publisher: Society for Transparency, Openness, and Replication in Kinesiology

License: CC BY

This text represents the collaboration of more than 70 authors from multiple countries. Essentials of Exercise and Sport Psychology: An Open Access Textbook brings this diverse set of experts together to provide a free, open, accessible textbook for students studying exercise and sport psychology. Primarily directed at undergraduate students, this well-referenced book is also appropriate for graduate students.

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Read more about The Science of Plants

The Science of Plants

Copyright Year: 2022

Contributors: Michaels, Hoover, and Irish

Publisher: University of Minnesota Libraries Publishing

License: CC BY-NC

An approachable guide to the fundamentals of plant science. Created for horticulture students, gardeners, science teachers, and anyone interested in understanding plants and how they grow. This is the required text for HORT 1001/6001 Plant Propagation at the University of Minnesota Department of Horticultural Science.

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Read more about Principles of Epidemiology

Principles of Epidemiology

Contributor: Antunez

Publisher: Minnesota State Colleges and Universities

License: CC BY-SA

Most books about epidemiology are written for graduate students but this book is especially designed for undergraduates, who are taking an introductory course in epidemiology, and especially for those students who want to know more about epidemiology. But not because it is directed mainly to undergraduates and not to graduate students the course has less rigour and quality, it is because the concepts are introduced, and presented in an easier and simplified form, so, the study of epidemiology becomes less intimidating. While teaching epidemiology for several years, I have found that some students don’t choose epidemiology as a career because the content seems too complicated, presenting the content in a practical manner, and simpler (although some epidemiological concepts are very complex); should motivate students to learn about this subject matter.

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Read more about Critical Thinking in Academic Research - Second Edition

Critical Thinking in Academic Research - Second Edition

Copyright Year: 2022

Contributors: Gruwell and Ewing

Publisher: Minnesota State Colleges and Universities

License: CC BY-SA

Critical Thinking in Academic Research - 2nd Edition provides examples and easy-to-understand explanations to equip students with the skills to develop research questions, evaluate and choose the right sources, search for information, and understand arguments. This 2nd Edition includes new content based on student feedback as well as additional interactive elements throughout the text.

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