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eMarketing - The Essential Guide to Online Marketing

Publisher: BCcampus

License: CC BY-NC-SA

eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimization, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimization, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index.

(3 reviews)

Guía Para Realizar Textos Abiertos Con Estudiantes

Contributors: Mays, DeRosa, and Jhangiani

Publisher: Pontificia Universidad Católica de Valparaíso

License: CC BY-SA

¿Qué es la pedagogía abierta? ¿Cómo la están poniendo en práctica los profesores en sus aulas para construir textos abiertos y otros recursos educativos abiertos? ¿Cuáles son las ventajas de la pedagogía abierta? Esta sección responde a estas preguntas y proporciona ideas para trabajar dentro de las estructuras de enseñanza existentes para introducir la pedagogía abierta en sus clases.

(2 reviews)

An Introduction to Technical Theatre

Contributor: Sanders

Publisher: Pacific University Press

License: CC BY-NC

An Introduction to Technical Theatre draws on the author’s experience in both the theatre and the classroom over the last 30 years. Intended as a resource for both secondary and post-secondary theatre courses, this text provides a comprehensive overview of technical theatre, including terminology and general practices.

(11 reviews)

Business Math: A Step-by-Step Handbook

Contributor: Olivier

Publisher: Lyryx

License: CC BY-NC-SA

Business Mathematics was written to meet the needs of a twenty-first century student. It takes a systematic approach to helping students learn how to think and centers on a structured process termed the PUPP Model (Plan, Understand, Perform, and Present). This process is found throughout the text and in every guided example to help students develop a step-by-step problem-solving approach.

No ratings

(0 reviews)

Media, Society, Culture and You

Contributor: Poepsel

Publisher: Rebus Community

License: CC BY

Media, Society, Culture, and You is an approachable introductory Mass Communication text that covers major mass communication terms and concepts including "digital culture." It discusses various media platforms and how they are evolving as Information and Communication Technologies change.

(11 reviews)

Chapeau! First-Year French

Contributors: Dinneen and Kernen

Publisher: KU ScholarWorks

License: CC BY-NC

Chapeau! is a first-year college text. Although it may appear, at first glance, to move very fast and introduce a large amount of material early, the vocabulary and grammatical structures that we expect students to control actively by the end of the year are limited in accord with our notion of a reasonable application of the ACTFL proficiency guidelines. As a result, while some instructors may be surprised at such things as the absence of the possessive pronoun, no insistence on the use of optional subjunctives, and no active treatment of the relative dont, others may be disturbed by what we still include in a first-year text. What we do expect students to acquire (which is quantitatively less than what we present in the text for them to know about), we believe they will acquire well, providing a sound basis for further study (formal or informal) and permitting us to say to them, both during and at the end of the course, "Chapeau!"

(1 review)

Corporate Governance

Contributors: Frey and Cruz-Cruz

Publisher: OpenStax CNX

License: CC BY

This course takes an interdisciplinary approach to ethics in business and provides modules in Ethical Leadership, Ethical Decision-Making, Social Responsibility, and Corporate Governance. Students will actively study ethical theory by carrying out exercises to help them build theory-based tools for encountering ethical problems in business practice. They will also work with cases in business ethics designed to give them practice in developing skills of ethical leadership, ethical decision-making, and carrying out socio-technical analyses to respond to issues of social responsibility. This course will culminate in an Ethics Bowl competition in which students will practice ethics advocacy in a variety of organizational contexts in business.

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(0 reviews)

Sound Reasoning

Contributors: Brandt and McClure

Publisher: OpenStax CNX

License: CC BY

“Sound Reasoning” is a web-based, introductory music appreciation course. It offers a new approach to music appreciation for adults, focusing on style-independent concepts. While the course concentrates primarily on Western classical and modern music, the concepts that are introduced apply to music of any style or era. The goal of “Sound Reasoning” is to equip you with questions that you may ask of any piece of music, thereby creating a richer and more comprehensive understanding of music both familiar and unfamiliar. Here are some additional features of the course. 1) ”Sound Reasoning” is completely listening based. No ability to read music is required. 2) The course assumes little or no musical background. A minimum of terminology is invoked. 3) Musical examples are interpolated directly into the text. 4) The course is interactive. A “listening gallery” with exercises follows each module, so that you may practice and refine your listening skills. 5) The modules may be studied in sequence or individually. 6)You may easily print a .pdf of any module.. “Sound Reasoning” is designed as both a stand-alone, self-paced course as well as a supplement to existing university classes.

(7 reviews)

Operational Amplifiers & Linear Integrated Circuits: Theory and Application - 3e

Contributor: Fiore

Publisher: dissidents

License: CC BY-NC-SA

The goal of this text, as its name implies, is to allow the reader to become proficient in the analysis and design of circuits utilizing modern linear ICs. It progresses from the fundamental circuit building blocks through to analog/digital conversion systems. The text is intended for use in a second year Operational Amplifiers course at the Associate level, or for a junior level course at the Baccalaureate level. In order to make effective use of this text, students should have already taken a course in basic discrete transistor circuits, and have a solid background in algebra and trigonometry, along with exposure to phasors. Calculus is used in certain sections of the text, but for the most part, its use is kept to a minimum. For students without a calculus background, these sections may be skipped without a loss of continuity. (The sole exception to this being Chapter Ten, Integrators and Differentiators, which hinges upon knowledge of calculus.)

(1 review)

Semiconductor Devices: Theory and Application

Contributor: Fiore

Publisher: dissidents

License: CC BY-NC-SA

The goal of this text, as its name implies, is to allow the reader to become proficient in the analysis and design of circuits utilizing discrete semiconductor devices. It progresses from basic diodes through bipolar and field effect transistors. The text is intended for use in a first or second year course on semiconductors at the Associate or Baccalaureate level. In order to make effective use of this text, students should have already taken coursework in basic DC and AC circuits, and have a solid background in algebra and trigonometry along with exposure to phasors. Calculus is used in certain sections of the text but for the most part it is used for equation derivations and proofs, and is kept to a minimum. For students without a calculus background these sections may be skipped without a loss of continuity.

(1 review)