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eMarketing: The Essential Guide to Marketing in a Digital World - 6th Edition
Copyright Year: 2013
Contributor: Stokes
Publisher: Red & Yellow
License: CC BY-NC-SA
The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.
(15 reviews)
International Finance: Theory and Policy
Copyright Year: 2010
Contributor: Suranovic
Publisher: Saylor Foundation
License: CC BY-NC-SA
International Finance Theory and Policy is built on Steve Suranovic's belief that to understand the international economy, students need to learn how economic models are applied to real world problems. It is true what they say, that ”economists do it with models.“ That's because economic models provide insights about the world that are simply not obtainable solely by discussion of the issues.
(4 reviews)
International Trade: Theory and Policy
Copyright Year: 2010
Contributor: Suranovic
Publisher: Saylor Foundation
License: CC BY-NC-SA
International Trade: Theory and Policy is built on Steve Suranovic's belief that to understand the international economy, students need to learn how economic models are applied to real world problems. It is true what they say, that ”economists do it with models.“ That's because economic models provide insights about the world that are simply not obtainable solely by discussion of the issues. International Trade: Theory and Policy presents a variety of international trade models including the Ricardian model, the Heckscher-Ohlin model, and the monopolistic competition model. It includes trade policy analysis in both perfectly competitive and imperfectly competitive markets.
(3 reviews)
Microeconomics: Theory Through Applications
Copyright Year: 2011
Contributors: Cooper and John
Publisher: Saylor Foundation
License: CC BY-NC-SA
Russell Cooper and Andrew John have written an economics text aimed directly at students from its very inception. You're thinking, ”Yeah, sure. I've heard that before.“
(4 reviews)
Sociology: Understanding and Changing the Social World
Copyright Year: 2016
Publisher: University of Minnesota Libraries Publishing
License: CC BY-NC-SA
The founders of sociology in the United States wanted to make a difference. A central aim of the sociologists of the Chicago school was to use sociological knowledge to achieve social reform. A related aim of sociologists like Jane Addams, W.E.B. DuBois, and Ida B. Wells-Barnett and others since was to use sociological knowledge to understand and alleviate gender, racial, and class inequality.
(25 reviews)
The Basics of General, Organic, and Biological Chemistry
Copyright Year: 2011
Contributors: Ball, Hill, and Scott
Publisher: Saylor Foundation
License: CC BY-NC-SA
The Basics of General, Organic, and Biological Chemistry by David W. Ball, John W. Hill, and Rhonda J. Scott is for the one-semester General, Organic and Biological Chemistry course. The authors designed this textbook from the ground up to meet the needs of a one-semester course. It is 20 chapters in length and approximately 350-400 pages; just the right breadth and depth for instructors to teach and students to grasp.
(26 reviews)
The Power of Selling
Copyright Year: 2010
Contributor: Richmond
Publisher: Saylor Foundation
License: CC BY-NC-SA
The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.
(8 reviews)
The Legal and Ethical Environment of Business
Copyright Year: 2011
Contributors: Lau and Johnson
Publisher: Saylor Foundation
License: CC BY-NC-SA
Terence Lau & Lisa Johnson's The Legal and Ethical Environment of Business is a book for today's student, who expects learning to be comprised not only of substance, but also of interactive exercises and multimedia. This book streamlines the presentation of material to ensure that every page is relevant, engaging, and interesting to undergraduate business students, without losing the depth of coverage that they need to be successful in their academic journeys and in their professional careers. This is not Legal Environment of Business (LEB) ”light.“ Rather, this is LEB without risk of students' eyes glazing over in boredom or from lack of comprehension. This is LEB presented in an exciting way, where every page is interesting to students and relevant to real life.
(3 reviews)
American Government and Politics in the Information Age
Copyright Year: 2016
Publisher: University of Minnesota Libraries Publishing
License: CC BY-NC-SA
This text is a comprehensive introduction to the vital subject of American government and politics. Governments decide who gets what, when, how (See Harold D. Lasswell, Politics: Who Gets What, When, How, [New York: McGraw-Hill, 1936]); they make policies and pass laws that are binding on all a society's members; they decide about taxation and spending, benefits and costs, even life and death.
(13 reviews)
Stand up, Speak out: The Practice and Ethics of Public Speaking
Copyright Year: 2016
Publisher: University of Minnesota Libraries Publishing
License: CC BY-NC-SA
Stand up, Speak out: The Practice and Ethics of Public Speaking features two key themes. First it focuses on helping students become more seasoned and polished public speakers, and second is its emphasis on ethics in communication. It is this practical approach and integrated ethical coverage that setsStand up, Speak out: The Practice and Ethics of Public Speakingapart from the other texts in this market.
(57 reviews)