Search results for "communication"
Michael Solomon, St. Joseph’s University
Lisa Duke Cornell, University of Florida
Amit Nizan, Advertising Age
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students.
Stephen McGlinchey, University of the West of England
This book is designed to be a ‘Day 0' introduction to International Relations. As a beginner's guide, it has been structured to condense the most important information into the smallest space and present that information in the most accessible way. The chapters offer a broad sweep of the basic components of International Relations and the key contemporaryissues that concern the discipline. The narrative arc forms a complete circle, taking readers from no knowledge to competency. The journey starts by examining how the international system was formed and ends by reflecting that International Relations is always adapting to events and is therefore a never-ending journey of discovery. Unlike typical textbooks, there are no boxes, charts, pictures or exercises. The philosophy underpinning this book is that these things can be a distraction. This book, like others in the E-IR Foundations series, is designed to capture attention with an engaging narrative. The chapters are short, with simple paragraphs and clear sentences placing the reader inside crucial issues and debates so they can understand how things work, and where they fit in the world around them.
James Boyle, Duke Law School
Jennifer Jenkins, Duke Law School
This book is an introduction to intellectual property law, the set of private legal rights that allows individuals and corporations to control intangible creations and marks—from logos to novels to drug formulae—and the exceptions and limitations that define those rights. It focuses on the three graphmain forms of US federal intellectual property—trademark, copyright and patent—but many of the ideas discussed here apply far beyond those legal areas and far beyond the law of the United States.
Information Systems: A Manager's Guide to Harnessing Technology is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology.
David T. Bourgeois, Biola University
Welcome to Information Systems for Business and Beyond. In this book, you will be introduced to the concept of information systems, their use in business, and the larger impact they are having on our world.
Kathleen A. Hansen, University of Minnesota
Nora Paul, University of Minnesota
Written by two nationally recognized experts in information strategy, Information Strategies for Communicators leads students step-by-step through the information search and evaluation process for news and strategic communication message production. The book includes a conceptual model of the information strategy process, case studies to illustrate the process in action, and links to current examples throughout.
Human Resource Management teaches HRM strategies and theories that any manager—not just those in HR—needs to know about recruiting, selecting, training, and compensating people.
Laura Portolese Dias, Central Washington University
Human Relations by Laura Portolese-Dias addresses all of the critical topics to obtain career success as they relate to professional relationships.
College of the Canyons
Readers will learn about the nature of health, health education, health promotion and related concepts. This will help to understand the social, psychological and physical components of health.
Janni Aragon, University of Victoria
Mariel Miller, University of Victoria
We cannot solve global challenges unless women participate fully in efforts to find solutions. Female participation in the private sector is a crucial economic driver for societies worldwide. Economic security benefits every facet of a woman's life, with positive effects on the health, education and vitality of families. Learn about women who are changing their societies for the better. This book is based on the twelve critical areas of concern identified in the Beijing Declaration and Platform for Action at the Fourth World Conference on Women in Beijing in 1995: The burden of poverty on women, unequal access to education and training, inequalities and inadequacies in and unequal access to health care and related services, violence against women, the effects of armed or other kinds of conflict on women, including those living under foreign occupation, inequality in economic structures and policies, inequality between men and women in the sharing of power and decision-making at all levels, insufficient mechanisms at all levels to promote the advancement of women, lack of respect for and inadequate promotion and protection of the human rights of women, stereotyping of women and inequality in women's access to and participation in all communication systems, especially in the media, gender inequalities in the management of natural resources and in the safeguarding of the environment, and persistent discrimination against and violation of the rights of the girl child. This extended version of Global Women's Issues: Women in the World Today includes, for each chapter, a summary, key words, multiple choice questions, discussion questions, essay questions, and a list of additional resources. Copies of the original book are also available in Arabic, Portuguese, and Spanish.