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Read more about Legal Aspects of Marketing and Sales

Legal Aspects of Marketing and Sales

Don Mayer, University of Denver

Daniel Warner, Western Washington University

George J. Siedel, University of Michigan

Jethro K. Lieberman, New York Law School

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

(1 review)

Read more about Legal Aspects of Corporate Management and Finance

Legal Aspects of Corporate Management and Finance

Don Mayer, University of Denver

Daniel Warner, Western Washington University

George J. Siedel, University of Michigan

Jethro K. Lieberman, New York Law School

Legal Aspects of Corporate Management and Finance is an up-to-date textbook that covers key legal issues relating to corporate management and finance. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

(1 review)

Read more about Introduction to Psychology

Introduction to Psychology

When you teach Introduction to Psychology, do you find it difficult — much harder than teaching classes in statistics or research methods? Do you easily give a lecture on the sympathetic nervous system, a lecture on Piaget, and a lecture on social cognition, but struggle with linking these topics together for the student? Do you feel like you are presenting a laundry list of research findings rather than an integrated set of principles and knowledge? Have you wondered how to ensure your course is relevant to your students? Introduction to Psychology utilizes the dual theme of behavior and empiricism to make psychology relevant to intro students. The author wrote this book to help students organize their thinking about psychology at a conceptual level. Five or ten years from now, he does not expect his students to remember the details of most of what he teaches them. However, he does hope that they will remember that psychology matters because it helps us understand behavior and that our knowledge of psychology is based on empirical study.

(19 reviews)

Read more about Introduction to Contracts, Sales and Product Liability

Introduction to Contracts, Sales and Product Liability

Don Mayer, University of Denver

Daniel Warner, Western Washington University

George J. Siedel, University of Michigan

Jethro K. Lieberman, New York Law School

This textbook provides context and essential concepts across the entire range of legal issues with which

No ratings

(0 reviews)

Read more about Information Systems: A Manager's Guide to Harnessing Technology

Information Systems: A Manager's Guide to Harnessing Technology

Information Systems: A Manager's Guide to Harnessing Technology is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology.

(5 reviews)

Read more about Good Corporation, Bad Corporation: Corporate Social Responsibility in the Global Economy

Good Corporation, Bad Corporation: Corporate Social Responsibility in the Global Economy

Guillermo C. Jimenez

Elizabeth Pulos

This textbook provides an innovative, internationally oriented approach to the teaching of corporate social responsibility (CSR) and business ethics. Drawing on case studies involving companies and countries around the world, the textbook explores the social, ethical, and business dynamics underlying CSR in such areas as global warming, genetically modified organisms (GMO) in food production, free trade and fair trade, anti-sweatshop and living-wage movements, organic foods and textiles, ethical marketing practices and codes, corporate speech and lobbying, and social enterprise. The book is designed to encourage students and instructors to challenge their own assumptions and prejudices by stimulating a class debate based on each case study.

(4 reviews)

Read more about Federal Rules of Civil Procedure

Federal Rules of Civil Procedure

Legal Information Institute at Cornell Law School

These are the Federal Rules of Civil Procedure (FRCP) as amended to December 01, 2016. The FRCP govern civil proceedings in the United States district courts and are often the foundation for the standard 1L law school course, Civil Procedure.

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(0 reviews)

Read more about Ethics for A-Level

Ethics for A-Level

Mark Dimmock, Torquay Boys' Grammar School

Andrew Fisher, University of Nottingham

What does pleasure have to do with morality? What role, if any, should intuition have in the formation of moral theory? If something is ‘simulated', can it be immoral?

(3 reviews)

Read more about Developing New Products and Services

Developing New Products and Services

G. Lawrence Sanders, State University of New York at Buffalo


Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development.

(5 reviews)

Read more about Basic Income Tax

Basic Income Tax

William P. Kratzke, University of Memphis

This book is the 6th edition of a basic income tax text. This edition incorporates the Tax Cuts and Jobs Act of 2017. It is intended to be a readable text, suitable for a three-hour course for a class comprised of law students with widely different backgrounds. The text integrates several of the CALI drills that Professor James Edward Maule (Villanova University) prepared.

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(0 reviews)