Skip to content

Search results for "Hospitality management "

Filters

Read more about Leading in Health and Social Care

Leading in Health and Social Care

Copyright Year: 2023

Contributors: Lloyd, Olley, and Milligan

Publisher: Griffith University

License: CC BY-NC

This comprehensive textbook captures best international practice and is focused on the practical needs of leaders in health and social care. The text includes chapters that address evolving and innovative practices in leadership, ethics, leading people and human resource management, cultural safety for First Nations peoples, innovation, digital health, finance and resource management, systems thinking, change, evaluation and safety and quality. As an open educational resource, leaders, managers, students, policymakers and all readers interested in improving healthcare systems can access the book. The choice to publish on an open platform demonstrates our commitment to building a strong, transparent, and connected community of practice for health service leaders across many disciplines and across the world. We hope this pragmatic and contemporary textbook will reach a broad audience with an interest in strengthening the discipline of health service leadership and building fit-for-purpose healthcare systems that meet the needs of the diverse communities we serve. To achieve this we want the text to be free and widely available. To achieve the United Nation’s Sustainable Development Goals, health and quality education are key and this open educational resource (OER) is available for all to use to guide their practice and the strengthening of health and social care systems.

No ratings

(0 reviews)

READ MORE

Read more about Qualitative Research – a practical guide for health and social care researchers and practitioners

Qualitative Research – a practical guide for health and social care researchers and practitioners

Copyright Year: 2023

Contributors: Ayton, Tsindos, and Berkovic

Publisher: Monash University

License: CC BY-NC

This guide is designed to support health and social care researchers and practitioners to integrate qualitative research into the evidence base of health and social care research. Qualitative research designs are diverse and each design has a different focus that will inform the approach undertaken and the results that are generated. The aim is to move beyond the “what” of qualitative research to the “how”, by (1) outlining key qualitative research designs for health and social care research – descriptive, phenomenology, action research, case study, ethnography, and grounded theory; (2) a decision tool of how to select the appropriate design based on a guiding prompting question, the research question and available resources, time and expertise; (3) an overview of mixed methods research and qualitative research in evaluation studies; (4) a practical guide to data collection and analysis; (5) providing examples of qualitative research to illustrate the scope and opportunities; and (6) tips on communicating qualitative research.

No ratings

(0 reviews)

READ MORE

Read more about Sports Marketing: An Australian Perspective

Sports Marketing: An Australian Perspective

Copyright Year: 2023

Contributor: Richards

Publisher: Western Sydney University

License: CC BY-NC-SA

Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate revenue. Companies in sports use marketing strategies to fulfil their goals, such as attracting more junior players, involving parents, increasing the company's public profile, entertaining spectators, acquiring sponsorships, and securing broadcasting rights deals. This book has been written for sports management students at Western Sydney University for the subject Sports Marketing (BUSM2048) where they will learn general marketing knowledge and theories relevant to the sports industry, such as sponsorship, endorsements, customer experience, pricing and operations. This activity is aligned with SDG4 – Quality Education.

No ratings

(0 reviews)

READ MORE

Read more about Indigenous Perspectives on Business Ethics and Business Law in British Columbia

Indigenous Perspectives on Business Ethics and Business Law in British Columbia

Copyright Year: 2022

Contributors: Sorensen and van Dyk

Publisher: BCcampus

License: CC BY

This book explores business ethics and business law through the lens of Indigenous-settler relations in Canada (with a focus on British Columbia in particular). It aims to fill a gap in business curriculum and support instructors who want to bring Indigenous content into their classes. The book starts by exploring relevant history, focusing on treaties, legislation, and federal government policy. It then looks at business ethics and what it means for businesses to work ethically with Indigenous communities. And finally, the book discusses business law and the requirements and responsibilities for businesses doing work on Indigenous lands.

No ratings

(0 reviews)

READ MORE

Read more about Foundations in Digital Marketing

Foundations in Digital Marketing

Copyright Year: 2023

Contributor: Grayson

Publisher: BCcampus

License: CC BY

Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. The book covers the fundamental aspects of digital marketing, including areas such as:

No ratings

(0 reviews)

READ MORE

Read more about Crop Adaptation and Improvement for Drought-Prone Environments

Crop Adaptation and Improvement for Drought-Prone Environments

Copyright Year: 2022

Contributors: Kane, Foncéka, and Dalton

Publisher: New Prairie Press

License: CC BY-SA

This book focuses on three important elements in the development of cereal and legume crops in semi-arid West Africa. The first section illustrates the socioeconomic factors that affect the food system for these crops and contains an overview of crop production and consumption in the region. Then, important inputs that affect system productivity are presented: preferences for new seed varieties, yield response to fertilizer, counterfeit herbicides, climate information, and the way farmers develop expectations about the weather events that shape cropping outcomes. The final chapter of section one is dedicated to understanding urban consumer preferences for processed food products derived from pearl millet.

No ratings

(0 reviews)

READ MORE

Read more about Confident Supervisors: Creating Independent Researchers

Confident Supervisors: Creating Independent Researchers

Copyright Year: 2023

Contributors: Gasson, Bruce, Stoodley, Blacker, and Winter

Publisher: James Cook University

License: CC BY-NC-SA

Confident Supervisors is intended to be both a textbook and a professional development resource for Higher Degree Research supervisors and researcher developers involved in providing workshops and resources to support research supervisors in their practice. Throughout this book, authors introduce different theoretical frameworks and concepts to provide supervisors with tools and strategies for responding to the challenges and opportunities associated with research supervision. It contains chapters written by current supervisors and research support partners who are engaged in the scholarship of supervision and can share the practical and theoretical constructs they employ in their practice. The authors have been drawn from a broad range of higher education and research contexts and contribute understandings of local and global relevance. This openly available eBook responds to turbulent times in higher education, offering practical tips and suggestions for supervisors to pivot to changing contexts.

No ratings

(0 reviews)

READ MORE

Read more about Health Sciences Collection Development: An Overview of Fundamental Knowledge and Practices - 2nd Edition

Health Sciences Collection Development: An Overview of Fundamental Knowledge and Practices - 2nd Edition

Copyright Year: 2023

Contributors: Gau and Kovar-Gough

Publisher: Virginia Commonwealth University

License: CC BY-NC

This work was created by members of the Medical Library Association’s Collection Development Caucus to provide librarians with key concepts about health sciences collection development. The chapters provide an overview of the responsibilities and tasks involved in the development and management of health sciences collections; it is recommended that readers refer to the references and further reading sections in each chapter for a more detailed look at each topic.

No ratings

(0 reviews)

READ MORE

Read more about Communicating Fashion: Trend Research and Forecasting

Communicating Fashion: Trend Research and Forecasting

Copyright Year: 2023

Contributors: Goncu Berk and DeLong

Publisher: University of Minnesota Libraries Publishing

License: CC BY-NC

Communicating Fashion offers a holistic view of the interrelationships involved in trend research, including data collection, analysis and reporting, and forecasting what that direction means for design. The book’s primary focus is on the process of observing and collecting desk and field data to understand interrelationships among products, user experience, and contextual factors.

No ratings

(0 reviews)

READ MORE

Read more about Conducting Mixed-Methods Research: From Classical Social Sciences to the Age of Big Data and Analytics

Conducting Mixed-Methods Research: From Classical Social Sciences to the Age of Big Data and Analytics

Copyright Year: 2023

Contributors: Venkatesh, Brown, and Sullivan

Publisher: Virginia Tech Libraries

License: CC BY-NC

Scholars in the social sciences are increasingly expected to incorporate both quantitative and qualitative techniques and methods into their research. The growth of “mixed-methods” research is evident in social science disciplines ranging from psychology and management to marketing and information systems. This book is designed to provide principles, strategies, and guidance specifically for researchers in these disciplines so that they can use mixed-methods research more effectively.

No ratings

(0 reviews)

READ MORE