tag:open.umn.edu,2005:/opentextbooks/textbooks?commit=Go&page=3&term=literatureOpen Textbook Library - Search results for "literature"2024-03-03T23:24:07Zhttps://open.umn.edu/assets/common/favicon/favicon-1594c2156c95ca22b1a0d803d547e5892bb0e351f682be842d64927ecda092e7.icohttps://open.umn.edu/assets/library/otl_logo-f9161d5c999f5852b38260727d49b4e7d7142fc707ec9596a5256a778f957ffc.png16022024-03-03T23:30:33Z2024-03-03T23:30:33ZFoundations in Digital Marketing<img alt="Read more about Foundations in Digital Marketing" title="Foundations in Digital Marketing cover image" class="cover " width="386" height="500" data-controller="common--cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTEyMTEsInB1ciI6ImJsb2JfaWQifX0=--c9dad625cbfa05a975655d1bbbf25680976afea2/small_cover_textbook_404_94666f29a8.jpg" />Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. The book covers the fundamental aspects of digital marketing, including areas such as: visual storytelling, design principles and frameworks, search engine optimization and marketing, website and landing page optimization, content marketing, content creation tools and technologies, paid advertising, social media marketing, mobile marketing, email marketing, attribution, conversion rate optimization, data and marketing analytics, and the future of digital marketing. The book also features chapter learning objectives, videos, summaries, interactive learning activities, and discussion points, as well as recommended industry certifications and online resources to augment the textbook.15992024-03-03T22:54:32Z2024-03-03T22:54:32ZAction Research<img alt="Read more about Action Research" title="Action Research cover image" class="cover " width="410" height="615" data-controller="common--cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTEyMDIsInB1ciI6ImJsb2JfaWQifX0=--4538ce13298b73c99b75773276d8f2cbce1e25c5/act.jpg" />Action research is a common journey for graduate students in education and other human science fields. This book attempts to meet the needs of graduate students, in-service teachers, and any other educators interested in action research and/or self-study. The chapters of this book draw on our collective experiences as educators in a variety of educational contexts, and our roles guiding educator/researchers in various settings. All of our experiences have enabled us to question and refine our own understanding of action research as a process and means for pedagogical improvement. The primary purpose of this book is to offer clear steps and practical guidance to those who intend to carry out action research for the first time. As educators begin their action research journey, we feel it is vital to pose four questions: 1) What is action research, and how is it distinct from other educational research?; 2) When is it appropriate for an educator to conduct an action research project in their context?; 3) How does an educator conduct an action research project?; 4) What does an educator do with the data once the action research project has been conducted? We have attempted to address all four questions in the chapters of this book.15892024-03-03T21:04:56Z2024-03-03T21:04:56ZResearch Methods for the Social Sciences: An Introduction<img alt="Read more about Research Methods for the Social Sciences: An Introduction" title="Research Methods for the Social Sciences: An Introduction cover image" class="cover " width="350" height="525" data-controller="common--cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTExNzEsInB1ciI6ImJsb2JfaWQifX0=--5c7ccc3fd07bdcefc09b27ff059ba8cf11dee386/JIBC-Book-Cover_RMFSS_09Mar-350x525.jpg" />This textbook provides a broad overview of research methods utilized in sociology. It will be of particular value for students who are new to research methods.15552024-01-14T02:49:06Z2024-01-14T02:49:06ZSourcing, summarizing, and synthesizing: Skills for effective research writing <img alt="Read more about Sourcing, summarizing, and synthesizing: Skills for effective research writing " title="Sourcing, summarizing, and synthesizing: Skills for effective research writing cover image" class="cover " width="350" height="500" data-controller="common--cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTA1OTMsInB1ciI6ImJsb2JfaWQifX0=--5147e2c83ada25e986ef4af9f554f8f863212751/Wendy-L.-McBride3b-350x500.png" />An open educational text written by McBride.15522024-01-14T01:14:46Z2024-01-14T01:14:46ZWriting for Inquiry and Research<img alt="Read more about Writing for Inquiry and Research" title="Writing for Inquiry and Research cover image" class="cover " width="813" height="1053" data-controller="common--cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTA1ODIsInB1ciI6ImJsb2JfaWQifX0=--acfd6ff3293038633be77e662c43d59c19eb73e7/writingfor.jpg" />Writing for Inquiry and Research guides students through the composition process of writing a research paper. The book divides this process into four chapters that each focus on a genre connected to research writing: the annotated bibliography, proposal, literature review, and research essay. Each chapter provides significant guidance with reading, writing, and research strategies, along with significant examples and links to external resources. This book serves to help students and instructors with a writing-project-based approach, transforming the research process into an accessible series of smaller, more attainable steps for a semester-long course in research writing. Additional resources throughout the book, as well as in three appendices, allow for students and instructors to explore the many facets of the writing process together.15052023-10-11T19:22:14Z2023-10-11T19:27:33ZScholarly Communication Librarianship and Open Knowledge<img alt="Read more about Scholarly Communication Librarianship and Open Knowledge" title="Scholarly Communication Librarianship and Open Knowledge cover image" class="cover " width="587" height="759" data-controller="common--cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6OTgzOSwicHVyIjoiYmxvYl9pZCJ9fQ==--f0f675287715a1f48a59ee1bd0aea36fbff5cb9c/Screenshot%202023-10-08%20at%204.13.01%20PM.png" />The intersection of scholarly communication librarianship and open education offers a unique opportunity to expand knowledge of scholarly communication topics in both education and practice. Open resources can address the gap in teaching timely and critical scholarly communication topics—copyright in teaching and research environments, academic publishing, emerging modes of scholarship, impact measurement—while increasing access to resources and equitable participation in education and scholarly communication. Scholarly Communication Librarianship and Open Knowledge is an open textbook and practitioner’s guide that collects theory, practice, and case studies from nearly 80 experts in scholarly communication and open education. Divided into three parts: What is Scholarly Communication? Scholarly Communication and Open Culture Voices from the Field: Perspectives, Intersections, and Case Studies The book delves into the economic, social, policy, and legal aspects of scholarly communication as well as open access, open data, open education, and open science and infrastructure. Practitioners provide insight into the relationship between university presses and academic libraries, defining collection development as operational scholarly communication, and promotion and tenure and the challenge for open access.14952023-09-28T22:10:35Z2024-01-22T15:05:54ZNumerical Methods in Scientific Computing<img alt="Read more about Numerical Methods in Scientific Computing" title="Numerical Methods in Scientific Computing cover image" class="cover " width="300" height="370" data-controller="common--cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6OTU4NSwicHVyIjoiYmxvYl9pZCJ9fQ==--4252392e602cdff5e054f9e09f20c2fca0f75246/submission_70_87_coverImage_en_US_t.png" />This is a book about numerically solving partial differential equations occurring in technical and physical contexts and the authors have set themselves a more ambitious target than to just talk about the numerics. Their aim is to show the place of numerical solutions in the general modeling process and this must inevitably lead to considerations about modeling itself. Partial differential equations usually are a consequence of applying first principles to a technical or physical problem at hand. That means, that most of the time the physics also have to be taken into account especially for validation of the numerical solution obtained. This book aims especially at engineers and scientists who have ’real world’ problems. It will concern itself less with pesky mathematical detail. For the interested reader though, we have included sections on mathematical theory to provide the necessary mathematical background. Since this treatment had to be on the superficial side we have provided further reference to the literature where necessary.14822023-08-29T04:35:19Z2023-10-30T14:38:22ZReCentering Psych Stats<img alt="Read more about ReCentering Psych Stats" title="ReCentering Psych Stats cover image" class="cover " width="1094" height="1513" data-controller="common--cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6OTQ2OSwicHVyIjoiYmxvYl9pZCJ9fQ==--fec796b1c970a1a9b66d6eece95bcd32ec7981d4/ReCenterPsychStats-bookcover2.jpg" />To center a variable in regression means to set its value at zero and interpret all other values in relation to this reference point. Regarding race and gender, researchers often center male and White at zero. Further, it is typical that research vignettes in statistics textbooks are similarly seated in a White, Western (frequently U.S.), heteronormative, framework. ReCentering Psych Stats seeks provide statistics training for psychology students (undergraduate, graduate, and post-doctoral) in a socially and culturally responsive way. All lessons use the open-source statistics program, R (and its associated packages). Each lesson includes a chapter and screencasted lesson, features a workflow for statistical decision-making, and includes all R code necessary to conduct the statistic. Research vignettes are drawn from the published psychology literature. When possible, these articles are authored by individuals who hold identities that have, been marginalized in the scientific literature; correctly use the statistic that is being taught in the lesson; and focus on issues of justice, equity, inclusion, or and diversity. When possible, lessons include interviews with researchers from the featured vignettes. Each chapter includes suggestions for practice that are graded in complexity, such that learners can choose the degree of challenge. ReCentering Psych Stats is perpetually-in-progress; suggestions for corrections or chapters are welcomed: ReCenteringPsychStats@spu.edu14602023-08-22T13:43:46Z2023-08-22T19:11:33ZWriting Spaces at Oklahoma State University<img alt="Read more about Writing Spaces at Oklahoma State University" title="Writing Spaces at Oklahoma State University cover image" class="cover " width="225" height="321" data-controller="common--cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6OTMxMiwicHVyIjoiYmxvYl9pZCJ9fQ==--b13a1b3f7df63fb9ceaf84b96be7e9be306cb842/Writing%20Spaces%20at%20Oklahoma%20State%20University.jpg" />This resource focuses on the various processes involved in researching answers to various inquiry questions and building effective arguments within and outside academic contexts. The curriculum takes students through the processes of listening/summarizing, asking questions, characterizing scholarly debates, and entering those debates in order to meaningfully contribute to ongoing conversations.14592023-08-16T18:21:46Z2023-08-23T15:26:51ZUniversity Academic Writing for International Students: A Usage-based Approach<img alt="Read more about University Academic Writing for International Students: A Usage-based Approach" title="University Academic Writing for International Students: A Usage-based Approach cover image" class="cover " width="225" height="264" data-controller="common--cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6OTMwMiwicHVyIjoiYmxvYl9pZCJ9fQ==--91f15a46d6d5587e1dc5f227fb2c989903c12947/Moder-cover_004-225x264.png" />This resource is designed specifically to meet the academic writing needs of international students studying at universities in the United States. The materials in the book can be covered within a 14-week semester, but each chapter or section may also be used independently. Based on a series of needs analysis projects, this resource provides an overview of major rhetorical patterns of writing that are commonly used in university settings in the United States. These commonly required genres include descriptive and evaluative summaries, short essays, comparison and contrast assignments, literature reviews, descriptive reports, and proposals. The resource includes chapters that address the structure and purpose of these more common genres, including an awareness of the ways that the target audience and situation should shape the writing of each.
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