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Read more about Leading with Cultural Intelligence

Leading with Cultural Intelligence

Mai Moua, Leadership Paradigms, Inc


Organizations in the 21st century are in need of culturally intelligent managers and leaders. The pressure to build authentic global networks and to cultivate an appreciation and respect for cultural differences and similarities has driven cultural intelligence to the forefront of diversity and inclusion work.

(19 reviews)

Read more about Launch! Advertising and Promotion in Real Time

Launch! Advertising and Promotion in Real Time

Michael Solomon, St. Joseph’s University

Lisa Duke Cornell, University of Florida

Amit Nizan, Advertising Age


Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students.

(2 reviews)

Read more about Key Elements of Green Chemistry

Key Elements of Green Chemistry

Lucian Lucia, North Carolina State University

Green chemistry, in addition to being a science, it is also a philosophy and nearly a religion. Attendance at American Chemical Society Green Chemistry & Engineering Conferences will instill such an ideal into any attendant because of the nearly universal appeal and possibilities in this novel approach to radicalizing the business of doing science and engineering.

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(0 reviews)

Read more about Introduction to Tourism and Hospitality in BC

Introduction to Tourism and Hospitality in BC

Morgan Westcott, LinkBC

Geoffrey Bird, Royal Roads University

Peter Briscoe, Vancouver Island University

This textbook is an introduction to the tourism and hospitality industry in British Columbia, and is written with a first year college and university audience in mind. It is a collaborative work with input from educators, industry leaders, employers, and past graduates of BC's tourism and hospitality management programs. All chapters have been reviewed by experts in the field.

(2 reviews)

Read more about Introducing Marketing

Introducing Marketing

John Burnett


Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

(7 reviews)

Read more about Human Resource Management

Human Resource Management


Human Resource Management teaches HRM strategies and theories that any manager—not just those in HR—needs to know about recruiting, selecting, training, and compensating people.

(11 reviews)

Read more about Human Relations

Human Relations

Laura Portolese Dias, Central Washington University

Human Relations by Laura Portolese-Dias addresses all of the critical topics to obtain career success as they relate to professional relationships.

(11 reviews)

Read more about Fundamentals of Global Strategy

Fundamentals of Global Strategy

Cornelis A. de Kluyver, University of Oregon


The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many—from pharmaceuticals to aircraft to computers—have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies, and students need to possess an understanding of the impact of global strategies on a business.

(1 review)

Read more about Entrepreneurship and Innovation Toolkit

Entrepreneurship and Innovation Toolkit

Lee Swanson, University of Saskatchewan

This book is designed for upper year undergraduate students and graduate students studying fundamental entrepreneurship concepts.

(3 reviews)

Read more about Electronic Commerce: The Strategic Perspective

Electronic Commerce: The Strategic Perspective

Richard T. Watson, University of Georgia

Pierre Berthon, Bentley College

Leyland F. Pitt, Simon Fraser University

George M. Zinkhan, University of Georgia

This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging formula for learning.

(2 reviews)