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Read more about Introduction to Tourism and Hospitality in BC

Introduction to Tourism and Hospitality in BC

Morgan Westcott, LinkBC

Geoffrey Bird, Royal Roads University

Peter Briscoe, Vancouver Island University

This textbook is an introduction to the tourism and hospitality industry in British Columbia, and is written with a first year college and university audience in mind. It is a collaborative work with input from educators, industry leaders, employers, and past graduates of BC's tourism and hospitality management programs. All chapters have been reviewed by experts in the field.

(2 reviews)

Read more about Introducing Marketing

Introducing Marketing

John Burnett


Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

(7 reviews)

Read more about Human Resource Management

Human Resource Management


Human Resource Management teaches HRM strategies and theories that any manager—not just those in HR—needs to know about recruiting, selecting, training, and compensating people.

(11 reviews)

Read more about Human Relations

Human Relations

Laura Portolese Dias, Central Washington University

Human Relations by Laura Portolese-Dias addresses all of the critical topics to obtain career success as they relate to professional relationships.

(11 reviews)

Read more about Fundamentals of Global Strategy

Fundamentals of Global Strategy

Cornelis A. de Kluyver, University of Oregon


The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many—from pharmaceuticals to aircraft to computers—have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies, and students need to possess an understanding of the impact of global strategies on a business.

(1 review)

Read more about Entrepreneurship and Innovation Toolkit

Entrepreneurship and Innovation Toolkit

Lee Swanson, University of Saskatchewan

This book is designed for upper year undergraduate students and graduate students studying fundamental entrepreneurship concepts.

(2 reviews)

Read more about Electronic Commerce: The Strategic Perspective

Electronic Commerce: The Strategic Perspective

Richard T. Watson, University of Georgia

Pierre Berthon, Bentley College

Leyland F. Pitt, Simon Fraser University

George M. Zinkhan, University of Georgia

This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging formula for learning.

(1 review)

Read more about Corporate Governance

Corporate Governance

William Frey

Jose a Cruz-Cruz


This course takes an interdisciplinary approach to ethics in business and provides modules in Ethical Leadership, Ethical Decision-Making, Social Responsibility, and Corporate Governance. Students will actively study ethical theory by carrying out exercises to help them build theory-based tools for encountering ethical problems in business practice. They will also work with cases in business ethics designed to give them practice in developing skills of ethical leadership, ethical decision-making, and carrying out socio-technical analyses to respond to issues of social responsibility. This course will culminate in an Ethics Bowl competition in which students will practice ethics advocacy in a variety of organizational contexts in business.

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(0 reviews)

Read more about Applied Developmental Systems Science: Everything You Always Wanted to Know About Theories, Meta-Theories, Methods, and Interventions but Didn't Realize You Needed to Ask. An Advanced Textbook

Applied Developmental Systems Science: Everything You Always Wanted to Know About Theories, Meta-Theories, Methods, and Interventions but Didn't Realize You Needed to Ask. An Advanced Textbook

Ellen Skinner, Portland State University

Thomas Kindermann, Portland State University

Robert W. Roeser, Pennsylvania State University

This textbook provides a toolbox, a guidebook, and an instruction manual for researchers and interventionists who want to conceptualize and study applied problems from a developmental systems perspective, and for those who want to teach their graduate (or advanced undergraduate) students how to do this. It is designed to be useful to practitioners who focus on applied developmental problems, such as improving the important developmental contexts where people live, learn, and work, including the applied professions in education, social work, counseling, health care, community development, and business, all of which at their core are concerned with optimizing the development of their students, clients, patients, workers, citizens, and others whose lives they touch.

(1 review)

Read more about American Environmental History

American Environmental History

Dan Allosso

For too long the environment has been considered little more than a neutral background to history. This text surveys findings of the new field of Environmental History about how the environment of the Americas influenced the actions of people here and how people affected their environments, from prehistory to the present.

(1 review)