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Focusing on Organizational Change

Contributor: Judge

Publisher: Saylor Foundation

License: CC BY-NC-SA

Never before have strategic leaders been confronted with so much overwhelming change. The traditional approach is to teach the leader or leaders how to direct or control the organizations' reaction on a monthly, weekly, or even daily basis. This approach is stressful and overwhelming for executive leaders, makes middle managers feel torn between honoring their senior leaders and listening to the demands of front line employees, and is alienating for front line employees.

(7 reviews)

Developing New Products and Services

Contributor: Sanders

Publisher: Saylor Foundation

License: CC BY-NC-SA

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development.

(5 reviews)

Electronic Commerce: The Strategic Perspective

Contributors: Watson, Berthon, Pitt, and Zinkhan

Publisher: BCcampus

License: CC BY

This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging formula for learning.

(2 reviews)

Advanced Business Law and the Legal Environment

Contributors: Mayer, Warner, Siedel, Lieberman, and Martina

Publisher: Saylor Foundation

License: CC BY-NC-SA

Mayer, Warner, Siedel and Lieberman's Advanced Business Law and the Legal Environment is an up-to-date textbook with coverage of legal and regulatory issues that are more technical than the topics in the authors' Foundations of Business Law and the Legal Environment.

(3 reviews)

Computer-Aided Exercises in Civil Procedure - 7th Edition

Contributors: Park and McFarland

Publisher: CALI's eLangdell® Press

License: CC BY-NC-SA

The sixth edition, first published as an ebook, and this seventh edition carry forward the philosophy and structure of the earlier editions. This book is not a comprehensive treatise on the subject of civil procedure, yet it provides a mixture of expository text, cases, and self-testing questions in nearly all of the major areas of the subject.

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(0 reviews)

Stand up, Speak out: The Practice and Ethics of Public Speaking

Publisher: University of Minnesota Libraries Publishing

License: CC BY-NC-SA

Stand up, Speak out: The Practice and Ethics of Public Speaking features two key themes. First it focuses on helping students become more seasoned and polished public speakers, and second is its emphasis on ethics in communication. It is this practical approach and integrated ethical coverage that setsStand up, Speak out: The Practice and Ethics of Public Speakingapart from the other texts in this market.

(57 reviews)

Human Resource Management

Publisher: University of Minnesota Libraries Publishing

License: CC BY-NC-SA

Human Resource Management teaches HRM strategies and theories that any manager—not just those in HR—needs to know about recruiting, selecting, training, and compensating people.

(23 reviews)

Business English for Success

Contributor: McLean

Publisher: Saylor Foundation

License: CC BY-NC-SA

Business English for Success is a creative solution to a common challenge across Business Communication courses: Business English or Business Presentations? Some classes place an equal emphasis on oral and written communication. If that's the case for you check out our text Business Communication for Success. If, however, your class places the emphasis squarely on written communication and writing proficiency, then Business English for Success is for you.

(8 reviews)

American Government and Politics in the Information Age

Publisher: University of Minnesota Libraries Publishing

License: CC BY-NC-SA

This text is a comprehensive introduction to the vital subject of American government and politics. Governments decide who gets what, when, how (See Harold D. Lasswell, Politics: Who Gets What, When, How, [New York: McGraw-Hill, 1936]); they make policies and pass laws that are binding on all a society's members; they decide about taxation and spending, benefits and costs, even life and death.

(13 reviews)

Principles of Marketing

Publisher: University of Minnesota Libraries Publishing

License: CC BY-NC-SA

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:

(26 reviews)