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Read more about Media Innovation and Entrepreneurship

Media Innovation and Entrepreneurship

Michelle Ferrier, Elon University

Elizabeth Mays, Arizona State University

This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented in Version 1.0 and will continue to be implemented in Version 2.0 (ETA spring 2018). An accompanying handbook will include additional activities, ancillary materials and faculty resources on media innovation for instructors.

(4 reviews)

Read more about Mastering Strategic Management – 1st Canadian Edition

Mastering Strategic Management – 1st Canadian Edition

Janice Edwards, Centennial College

Dave Ketchen, Auburn University

Jeremy Short, University of Oklahoma

Mastering Strategic Management is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today's students are visual learners. To meet students' wants and needs (and thereby create a much better teaching experience for professors), Mastering Strategic Management contains multiple graphic concept pages in ever section of every chapter of the book. Think of graphic concept pages as almost like info-graphics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today. The second way the authors capture student interest through their textbook is by using a real-world company as the running example in each chapter. For example, Chapter 1 in Mastering Strategic Management utilizes Blackberry to harness the conceptual coverage of the chapter in a running, corporate, application to which students will relate. The third inventive way Mastering Strategic Management holds the attention of strategic management students is through the “strategy at the movies” feature in each chapter that links course concepts with a popular motion picture.

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Read more about Mastering Strategic Management

Mastering Strategic Management


Teaching the strategic management course can be a challenge for many professors. In most business schools, strategic management is a “capstone” course that requires students to draw on insights from various functional courses they have completed (such as marketing, finance, and accounting) in order to understand how top executives make the strategic decisions that drive whether organizations succeed or fail. Although students have taken these functional courses, many students have very little experience with major organizational choices. It is this inexperience that can undermine many students' engagement in the course.

(9 reviews)

Read more about Managerial Accounting

Managerial Accounting

Kurt Heisinger, Sierra College

Joe Hoyle, University of Richmond


Kurt Heisinger and Joe Ben Hoyle believe that students want to learn accounting in the most efficient way possible, balancing coursework with personal schedules. They tend to focus on their studies in short intense segments between jobs, classes, and family commitments. Meanwhile, the accounting industry has endured dramatic shifts since the collapse of Enron and WorldCom, causing a renewed focus on ethical behavior in accounting. This dynamic author team designed Managerial Accounting to work within the confines of today's students' lives while delivering a modern look at managerial accounting.

(8 reviews)

Read more about Management Communication

Management Communication

Multiple Contributors

Communication is the heart of business. Short emails, complex reports, private chats, impassioned pitches, formal presentations, and team meetings move information and ideas around an organization, define strategy, and drive decisions. Business communication is concise, direct, clear, and compelling.

(2 reviews)

Read more about Macroeconomics: Theory, Models & Policy

Macroeconomics: Theory, Models & Policy

Doug Curtis, Trent University

Ian Irvine, Concordia University

Macroeconomics: Theory, Markets, and Policy provides complete, concise coverage of introductory macroeconomics theory and policy. It examines the Canadian economy as an economic system, and embeds current Canadian institutions and approaches to monetary policy and fiscal policy within that system.

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Read more about Macroeconomics: Theory through Applications

Macroeconomics: Theory through Applications

Russell Cooper, European University Institute

Andrew John, Melbourne Business School


Russell Cooper and Andrew John have written an economics text aimed directly at students from its very inception. You're thinking, ”Yeah, sure. I've heard that before.“

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Read more about Leading with Cultural Intelligence

Leading with Cultural Intelligence

Mai Moua, Leadership Paradigms, Inc


Organizations in the 21st century are in need of culturally intelligent managers and leaders. The pressure to build authentic global networks and to cultivate an appreciation and respect for cultural differences and similarities has driven cultural intelligence to the forefront of diversity and inclusion work.

(19 reviews)

Read more about Launch! Advertising and Promotion in Real Time

Launch! Advertising and Promotion in Real Time

Michael Solomon, St. Joseph’s University

Lisa Duke Cornell, University of Florida

Amit Nizan, Advertising Age


Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students.

(2 reviews)

Read more about Key Elements of Green Chemistry

Key Elements of Green Chemistry

Lucian Lucia, North Carolina State University

Green chemistry, in addition to being a science, it is also a philosophy and nearly a religion. Attendance at American Chemical Society Green Chemistry & Engineering Conferences will instill such an ideal into any attendant because of the nearly universal appeal and possibilities in this novel approach to radicalizing the business of doing science and engineering.

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