tag:open.umn.edu,2005:/opentextbooks/textbooks?commit=Go&page=14&term=business&utf8=%E2%9C%93Open Textbook Library - Search results for "business"2018-09-07T17:21:59Zhttps://open.umn.edu/assets/common/favicon/favicon-1594c2156c95ca22b1a0d803d547e5892bb0e351f682be842d64927ecda092e7.icohttps://open.umn.edu/assets/library/otl_logo-f9161d5c999f5852b38260727d49b4e7d7142fc707ec9596a5256a778f957ffc.png3882018-09-07T17:21:59Z2023-11-20T14:20:22ZIntroducing Marketing<img alt="Read more about Introducing Marketing" title="Introducing Marketing cover image" class="cover " width="1275" height="1650" data-controller="common--cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MzIyLCJwdXIiOiJibG9iX2lkIn19--b3a9f90fa7bb0b4ba96870f7122c4851587efd23/0000IntrMarke.png" />Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.3542018-09-07T17:21:57Z2024-03-26T15:58:37ZDatabase Design - 2nd Edition<img alt="Read more about Database Design - 2nd Edition" title="Database Design - 2nd Edition cover image" class="cover " width="350" height="453" data-controller="common--cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTQyNCwicHVyIjoiYmxvYl9pZCJ9fQ==--5ae3bf9271b5d6a9ec9975fbbd7d3a334cac473c/datbase.jpg" />This second edition of Database Design book covers the concepts used in database systems and the database design process. Topics include: The history of databases Characteristics and benefits of databases Data models Data modelling Classification of database management systems Integrity rules and constraints Functional dependencies Normalization Database development process New to this edition are more examples, highlighted and defined key terms, both throughout and at the end of each chapter, and end-of-chapter review exercises. Two new chapters have been added on SQL, along with appendices that include a data model example, sample ERD exercises and SQL lab with solutions.3442018-09-07T17:21:56Z2024-01-22T14:52:10ZGraphic Design and Print Production Fundamentals<img alt="Read more about Graphic Design and Print Production Fundamentals" title="Graphic Design and Print Production Fundamentals cover image" class="cover " width="1275" height="1650" data-controller="common--cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MjgzLCJwdXIiOiJibG9iX2lkIn19--d6565578cb171c57f8e11d96a6d7862f50447ce4/0000GraphicDe.png" />This textbook -- written by a group of select experts with a focus on different aspects of the design process, from creation to production -- addresses the many steps of creating and then producing physical, printed, or other imaged products that people interact with on a daily basis. It covers the concept that, while most modern graphic design is created on computers using design software, the ideas and concepts don't stay on the computer. The ideas need to be completed in the computer software, then progress to an imaging (traditionally referred to as printing) process. Keywords are highlighted throughout and summarized in a Glossary at the end of the book, and each chapter includes exercises and suggested readings.3322018-09-07T17:21:55Z2024-01-22T14:51:55ZU.S. Federal Income Taxation of Individuals 2023<img alt="Read more about U.S. Federal Income Taxation of Individuals 2023" title="U.S. Federal Income Taxation of Individuals 2023 cover image" class="cover " width="193" height="250" data-controller="common--cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6NDQyMCwicHVyIjoiYmxvYl9pZCJ9fQ==--3f29df14dd12721c838caa2a65c73f9469bf6586/Geier2023_Textbook_Cover.jpeg" />This is the tenth edition of this textbook, updated through December 15, 2022 for use beginning January 2023. In addition to incorporating new law and all inflation adjustments, this edition builds on updates made for the ninth edition and incorporates new charts pertaining to economic and tax data, including December 2019 CBO charts showing that income inequality between 2015 and 2020 (with the Tax Cuts and Jobs Act enacted in 2017) worsened after taxes and transfers than before taxes and transfers are taken into account. This textbook is not intended to be an exhaustive treatise; rather, it is intended to be far more useful than that for beginning tax law students by equipping the novice not merely with unmoored detail but rather with a rich blueprint that illuminates the deeper structural framework on which that detail hangs (sometimes crookedly). Chapter 1 outlines the conceptual meaning of the term income for uniquely tax purposes and examines the Internal Revenue Code provisions that translate this construct into positive law. Chapter 2 explores various forms of consumption taxation because the modern Internal Revenue Code is best perceived as a hybrid income-consumption tax that also contains many provisions that are inconsistent with both forms of taxation. Chapter 3 then provides students with the story of how we got to where we are today, important context about the distribution of the tax burden, the budget, and economic trends, as well as material on ethical debates, economic theories, and politics as they affect taxation. Armed with this larger blueprint, students are in a much better position to evaluate the myriad pieces that follow throughout the remaining 18 chapters. For example, they are in a better position to appreciate how applying the income tax rules for debt to a debt-financed investment afforded more favorable consumption tax treatment creates tax shelter problems. Stated another way, they can better appreciate how the tax system can sometimes be used to generate (or combat) unfair and economically inefficient rent-seeking behavior. eBook versions (mobi and epub) will be available for free in early January 2023.3302018-09-07T17:21:55Z2024-01-22T14:52:13ZThe Story of Contract Law: Formation<img alt="Read more about The Story of Contract Law: Formation" title="The Story of Contract Law: Formation cover image" class="cover " width="845" height="1102" data-controller="common--cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MjcwLCJwdXIiOiJibG9iX2lkIn19--4f3982d4ca1896f1c3fff94c8dc73bf0e666653a/0000StoConLaw.png" />This book, revised as the Third Edition July 2019, is designed to teach contract doctrine beginning with the most fundamental concepts and building on these until the structure of contract doctrine as coherent and cohesive regulation appears. The order of presentation is, in fact, the order in which contract doctrine developed historically, but it is also, in general, the order in which arguments are introduced in litigation. The book begins with the most basic, core concept of contract law—exchange. The book teaches exchange using simple cases drawn from the actual development of the exchange concept’s most obvious manifestation—the doctrine of consideration. These cases have basic but engaging facts. They do not take long to read, but they must be read carefully. They make an excellent introduction to law study. Logically, every doctrine of contract formation is centered on whether and when a fair exchange occurred. In litigation, the plaintiff alleges a promise and consideration—an exchange (a plausible one, and therefore fair enough at that point). Defenses to formation are a response to the allegation that a fair exchange occurred. Allegations of both promise and consideration show that the defendant assented. As between assent and exchange, exchange is the more fundamental concept, but because the law talks so often about assent, assent is covered at length afterward so that the function of the assent doctrines is apparent. Other doctrines, such as remedies (just an introduction in this first volume), waiver, seals, the Statute of Frauds, definiteness, and general public policy limitations are placed where students can best grasp their import in the context of the other doctrines. Along the way, most of the doctrines in the book are repeated in the cases, questions, or in class discussion. This repetition cements understanding, builds trust, and also allows students to see how the doctrines mesh together to regulate coherently.3272018-09-07T17:21:55Z2024-01-22T14:52:13ZSales and Leases: A Problem-based Approach<img alt="Read more about Sales and Leases: A Problem-based Approach" title="Sales and Leases: A Problem-based Approach cover image" class="cover " width="990" height="1276" data-controller="common--cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MjY3LCJwdXIiOiJibG9iX2lkIn19--5a066efb9e4b31319c9c9df95b365fbdb2d6b979/0000SaleLease.png" />Sales and Leases is a coursebook for a 3-credit course in personal property sales and leases – the subject matter of UCC Articles 2 and 2A. Adjustments could be made for other credit allocations and chapters can be used on a stand-alone basis. The course is designed so that students both review the rules and principles they studied in their first-year course in Contracts and learn the rules that apply to the subset of contracts for the sale and lease of goods. Students taking this course should be well-prepared to solve legal problems in contracts and sales, and should be well-prepared for those parts of the bar exam as well. While the course in Contracts focuses on the rules of common-law contracts, the focus of this course is the rules found in legislation. Therefore, instead of emphasizing case analysis, the book contains a good deal of narrative that assists students in working through the complexity of the statutes. Students will need to supplement the book with a complete copy of the UCC that includes the Official Comments. Discussion of other statutes, such as UETA and Magnuson-Moss, is incorporated where appropriate. The approach is problem-based, which we believe is more appropriate for an upper-division course based primarily on statutes. The narrative is interspersed with problems for class discussion that require students to apply the principles and rules to particular fact situations. Many times there is an issue of interpretation or policy in the Code, however, and therefore each chapter also contains at least one case that explores an issue arising under the statute. Please note that the publisher requires you to login to access and download the textbooks.3232018-09-07T17:21:55Z2024-01-22T14:52:13ZBasic Income Tax - 8th Edition<img alt="Read more about Basic Income Tax - 8th Edition" title="Basic Income Tax - 8th Edition cover image" class="cover " width="245" height="320" data-controller="common--cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MjYzLCJwdXIiOiJibG9iX2lkIn19--28c7a6852a4e0f0b92b9ca717480439591f743e5/9781365302886.png" />This book is the 8th edition of a basic income tax text. This edition incorporates the Tax Cuts and Jobs Act of 2017. It is intended to be a readable text, suitable for a three-hour course for a class comprised of law students with widely different backgrounds. The text integrates several of the CALI drills that Professor James Edward Maule (Villanova University) prepared.3202018-09-07T17:21:55Z2024-01-22T14:52:13ZBankruptcy Law and Practice<img alt="Read more about Bankruptcy Law and Practice" title="Bankruptcy Law and Practice cover image" class="cover " width="1081" height="1408" data-controller="common--cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MjYwLCJwdXIiOiJibG9iX2lkIn19--c18e05324b03a990f96fd55bc6c8757c836204bf/0000BankLawPr.png" />This is the third edition of Bankruptcy Law and Practice, a Casebook Designed to Train Lawyers for the Practice of Bankruptcy Law. It is designed for a one-semester course in debtor/creditor law and bankruptcy. The book deals with both creditor remedies and debtor protections, starting with state law collection remedies, exemptions, and the important special protections for secured creditors under both Article 9 of the Uniform Commercial Code and state real property recording acts. After a thorough review of state law debt collection practice, the book covers the basics of straight bankruptcy law with a focus on Chapter 7 of the Bankruptcy Code, both for individuals and businesses. Although the book has a practice focus, it covers the major Supreme Court cases, and important appellate cases with an emphasis on areas of uncertainty. The book also emphasizes the Bankruptcy Code itself, using problem sets to get students to work through the language of the Bankruptcy Code. At the end of the book are two abbreviated chapters on bankruptcy reorganizations for consumers under Chapter 13 and for businesses under Chapter 11. These chapters are intended to outline the reasons that debtors choose to file for reorganization rather than liquidation, and focuses on the rules for confirming a plan. The primary goal of the book is to prepare students for the practice of bankruptcy law. Students who understand these materials should be well prepared to anticipate and address the kinds of issues that arise in real bankruptcy cases, whether in a small dollar consumer practice or a big dollar corporate reorganization. Students will learn the language of commercial law and bankruptcy, along with the skills to find their way around the Bankruptcy Code.3142018-09-07T17:21:54Z2024-01-22T14:51:57ZPharo by Example 5.0<img alt="Read more about Pharo by Example 5.0" title="Pharo by Example 5.0 cover image" class="cover " width="212" height="320" data-controller="common--cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MjU0LCJwdXIiOiJibG9iX2lkIn19--9554736475f215063999450ff9e209fec291a928/9781365654596.png" />Pharo is an open-source, elegant and pure object-oriented language that supports truly immersive and life programming experience. Pharo offers excellent tools such as hot-debuggers and on the fly code update that change the programming experience. More at http://www.pharo.org.Pharo is a powerful language and IDE that companies use to deliver complex business-effective applications. More at: http://www.pharo.org/success In Pharo everything is an object, and anything can change at run-time under your fingers. Pharo is written in itself you can explore a complete world. You can feel and talk to objects. But Pharo does not stop there, with Pharo you can improve your object-oriented skills by rediscovering the essence of object-oriented programming. Pharo by Example 50, intended for both students and developers, will guide you gently through the Pharo language and environment by means of a series of examples and exercises. This book is available under the Creative Commons Attribution-ShareAlike 3.0 license.3022018-09-07T17:21:53Z2024-01-22T14:52:09ZWriting in Knowledge Societies<img alt="Read more about Writing in Knowledge Societies" title="Writing in Knowledge Societies cover image" class="cover " width="721" height="1080" data-controller="common--cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MjQyLCJwdXIiOiJibG9iX2lkIn19--a3c1abbd225d60de415f539f65c39f3fdc9e528b/9781602352681.png" />The editors of Writing in Knowledge Societies provide a thoughtful, carefully constructed collection that addresses the vital roles rhetoric and writing play as knowledge-making practices in diverse knowledge-intensive settings. The essays in this book examine the multiple, subtle, yet consequential ways in which writing is epistemic, articulating the central role of writing in creating, shaping, sharing, and contesting knowledge in a range of human activities in workplaces, civic settings, and higher education. Writing in Knowledge Societies helps us conceptualize the ways in which rhetoric and writing work to organize, (re-)produce, undermine, dominate, marginalize, or contest knowledge-making practices in diverse settings, showing the many ways in which rhetoric and writing operate in knowledge-intensive organizations and societies.
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