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    Read more about Customer Insights - Second Edition

    Customer Insights - Second Edition

    Copyright Year:

    Contributors: Khan, Hossain, and Amin

    Publisher: Western Sydney University

    License: CC BY-NC

    Increasingly, the concept of marketing research is being replaced with the term ‘customer or consumer insights’. As decision-makers are bombarded with data, it is important to have an Insights Team or Department which can sift through it all and identify those nuggets of information that can meaningfully explain human behaviour. Such insights must translate into an informed business strategy for success. This book has been curated to ensure that the practice of data collection, analysis, and interpretation is presented from an industry perspective.

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    Read more about Una ventana abierta hacia la calidad total en un mundo globalizado

    Una ventana abierta hacia la calidad total en un mundo globalizado

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    Contributors: Flores-Murillo, Hoffmann-Jaramillo, Vallejo-López, and Santamaría-Robles

    Publisher: Editorial Grupo AEA

    License: CC BY-NC-SA

    En la actualidad, los países de todo el mundo, se encuentran en constante desarrollo de sus empresas, cada una de las cuales, se encuentra en pugna por lograr los más altos estándares de calidad, eficacia y eficiencia, con el fin de posicionarse en las preferencias del público. En un mundo globalizado diversos factores influyen en la competitividad empresarial, la calidad es un valor agregado que da realce a cada entidad, empresa u organización en la prestación de sus servicios. Es fundamental entender que la calidad no solo implica la entrega de un producto o servicio que cumpla con ciertas especificaciones técnicas, sino también brindar una experiencia positiva al cliente. Los cambios en el esquema empresarial mundial, requieren cada vez mayores exigencias para obtener productos de calidad. Alcanzar la máxima productividad y eficiencia en la empresa contribuye a generar éxito y mayores utilidades en la organización. La productividad puede ser vista como un indicador de excelencia y competitividad en el mercado. Todos los sectores de las cadenas productivas deben prestar servicios de calidad ya que impactan directamente en la sociedad e impulsan el crecimiento económico y comercial de un país.

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    Read more about The Roles and Responsibilities of the Special Educator

    The Roles and Responsibilities of the Special Educator

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    Contributor: Lombardi

    Publisher: University of New Hampshire

    License: CC BY-NC-SA

    This book is evolving into a book by and for teacher candidates pursuing licensing in Elementary, General Special Education, and Early Childhood Special Education in New Hampshire and surrounding New England states. These teacher candidates share their knowledge about teaching PreK-12 learners with disabilities and the many roles and responsibilities of the case manager/special educator.

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    Read more about Financial and Managerial Accounting

    Financial and Managerial Accounting

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    Contributor: Paff

    Publisher: Pennsylvania State University

    License: CC BY-NC-SA

    Textbook prices for introductory accounting courses are typically very high and new editions are frequently introduced, limiting the resale value and use of older editions. Simply put, a free, open-source textbook increases accessibility by eliminating the cost barrier. Free is my favorite price! Second... Accounting textbooks also commonly seen as… BORING!

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    Read more about The LEARN Method: An Interactive Guide for Effective Learning

    The LEARN Method: An Interactive Guide for Effective Learning

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    Contributor: Lassonde

    Publisher: Minnesota State Colleges and Universities

    License: CC BY-NC

    The LEARN Method is a program designed to teach students strategies to improve learning.

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    Read more about Building User Interfaces for Modern Web Applications: React Programming

    Building User Interfaces for Modern Web Applications: React Programming

    Copyright Year:

    Contributor: Yang

    Publisher: The Pennsylvania Alliance for Design of Open Textbooks (PA-ADOPT)

    License: CC BY-NC

    Since Facebook released React as an open-source software library for front-end programming in 2013, React has gain popularity quickly. Although there are other frameworks or libraries, React is considered a programmer-friendly JavaScript library using the functional programming approach for the front-end web application development. Teaching and learning React can provide training in Functional Programming, Software Engineering Principles, and the Event-Driven Programming Paradigm. The ultimate goal of this eTextbook is to provide a timely support for teaching the state-of-the-art technology as the React ecosystem evolves.

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    Read more about Intro to Journalism Handbook: An Open Educational Resource for Journalism Students

    Intro to Journalism Handbook: An Open Educational Resource for Journalism Students

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    Contributor: Downing

    Publisher: The Pennsylvania Alliance for Design of Open Textbooks (PA-ADOPT)

    License: CC BY-NC

    This book is intended as an open educational resource for beginning journalism students. It contains information on such topics as the First Amendment, 5 Ws (and H), the inverted pyramid, headlines and subheads, AP and in-house style, writing and editing exercises, and guidance on strategies for covering various stories and/or events.

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    Read more about Introduction to Mechanical Design and Manufacturing

    Introduction to Mechanical Design and Manufacturing

    Copyright Year:

    Contributor: Jensen

    Publisher: University of Arkansas

    License: CC BY-NC

    An introductory text on the design and manufacturing of products from a mechanical engineering perspective.

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    Read more about Exploring Public Speaking - 4th Edition

    Exploring Public Speaking - 4th Edition

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    Contributors: Tucker, LeHew, Burger, Daniel, Drye, Hunsicker, and Mendes

    Publisher: University System of Georgia

    License: CC BY-NC-SA

    Exploring Public Speaking is a usable, zero-cost textbook for basic public speaking courses or courses that include basic public speaking skills as one of their primary learning outcomes. The free, open nature of the text means that instructors are able to use all or part of it, and add their own materials. Standout features include coverage of PowerPoint, audience analysis and responsiveness, ethics in public speaking, persuasion, special occasion speeches, and structure of speeches. Because it was written by communication professors with decades of experience in the classroom, Exploring Public Speaking is made to fit the needs of basic public speaking students.

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    Read more about Comparative Politics: A Practical Guide for a Globalizing World

    Comparative Politics: A Practical Guide for a Globalizing World

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    Contributors: Oberle, Kelley, Robson, Cook, Pepin, Brimhall, Patten, Williams, and Chambers

    Publisher: Colorado Mesa University

    License: CC BY-NC

    Comparative Politics: A Practical Guide for a Globalizing World is perhaps the first to be written with an emphasis on case studies from the Global South and other alternative perspectives in comparative politics. This text focuses on themes and case studies that are often missing in more traditional comparative politics textbooks, and thus is best accompanied by other resources to give students a foundation in the fundamentals.

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