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Introduction to Marketing – MKTG 3433

Contributors: Miles and Faculty

Publisher: University of Arkansas

License: CC BY

This University of Arkansas open textbook is adapted from the Lumen Learning openly licenced course Principles of Marketing. The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.

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Strategic Management and Case Analysis: An Integrated Approach

Contributors: Anderson, Buengel, and Simpson

Publisher: Virginia Tech Publishing

License: CC BY-NC-SA

Strategic Management and Case Analysis: An Integrated Approach is intended for students in undergraduate business programs taking a course in strategic management. Because strategic management synthesizes many business topics and takes a holistic view of business, strategic management courses are often senior-level capstone courses. Most undergraduate business school students begin their business education with a broad introductory business course and then concentrate on courses in their major. Then they return to a broader lens of business to cap off their business education at a higher-level of learning. This textbook supports this level of comprehensive learning. If used with a senior-level capstone course, this textbook supports seniors to synthesize their business education through the lens of strategic management and helps them understand how businesses become successful by leveraging their competitive advantage. This textbook integrates strategic management and case analysis, with cases linked from an open access collection of business strategy cases, RMIT Strategic Management Case Studies. Students will get the most out of this textbook if it is used with cases that students analyze.

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Oral/Interpersonal Communication

Contributors: Farmer and Bell

Publisher: WisTech Open

License: CC BY

Oral/Interpersonal Communication provides a comprehensive overview of foundational and advanced communication concepts, emphasizing practical skills for individual and group interactions. This textbook explores the communication process, including verbal and nonverbal strategies, the role of culture, and techniques for effective listening. It also covers essential topics such as public speaking, interpersonal relationships, teamwork, and conflict resolution. With a focus on real-world applications, the book delves into communication theories, ethics, and the impact of communication on relationships, organizational settings, and personal identity. Designed to prepare students for professional, social, and civic contexts, this resource encourages reflection and skill-building to foster meaningful and effective communication in diverse situations.

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Social Justice & Advocacy in Human Services

Contributors: Green, DeJonge, Golden, Brayton, Steinman, and Raybold

Publisher: Milne Open Textbooks

License: CC BY

Social Justice & Advocacy in Human Services delves into the complex realm of social justice, offering a deep dive into historical roots and theories to practical applications in the field. This text covers fundamental concepts, including power, privilege, and oppression, and explores critical issues like racism, gender, sexuality, poverty, religion, and disability in the context of the United States. The last section of the book hones in on the field of human services, discussing power, privilege, and bias in this context, and lastly exploring equitable distribution, human rights, and the systems and entry points within human services practice.

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Introduction to Computer Programming with Python

Contributor: Wang

Publisher: Athabasca University Press

License: CC BY-NC-SA

This introduction to computer programming with Python begins with some of the basics of computing and programming before diving into the fundamental elements and building blocks of computer programs in Python language. From the installation of Python, Python interactive programming, and integrated development environments to raising and handling exceptions, using compound data types to solve problems, and implement divide-and-conquer processes using functions, classes and modules, this textbook will set students up for success in programming and computing study and practice. The included exercises and projects are designed to hone students’ skills.

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Introduction to Microbiology

Contributor: Liu

Publisher: City College of San Francisco

License: CC BY

Introduction to Microbiology is a textbook designed for non-majors and allied health microbiology courses. The book features chunked content, embedded assessments, and clearly stated learning objectives to support active and inclusive learning. It incorporates equity-focused case studies, interactive elements, and diverse global perspectives to enhance engagement and representation - reflecting our belief that students are not only learners but also co-creators of knowledge. Created by Ying Liu of City College of San Francisco (CCSF) in collaboration with undergraduate students from CCSF and the University of Dundee.

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Professional Writing and Communications for Business

Contributor: Purzycki

Publisher: University of Wisconsin-Green Bay

License: CC BY-NC-SA

This textbook, written by Dr. Kris Purzycki, is used in UW-Green Bay's Professional Writing for Business Majors (Writing Foundations 200).

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Functions, Trigonometry, and Systems of Equations - Second Edition

Contributor: Coffelt

Publisher: Texas A&M University

License: CC BY-NC-SA

This is the second edition of a Precalculus textbook designed specifically for Math 150: Functions, Trigonometry, and Systems of Equations at Texas A&M University.

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Negocios y Desarrollo Profesional: Perspectivas en Español

Contributors: Recuero and Benton

Publisher: University of Arkansas

License: CC BY-SA

¡Bienvenidos al libro de texto “Negocios y Desarrollo Profesional: Perspectivas en Español”! Este curso está cuidadosamente diseñado para proporcionarte las herramientas necesarias para triunfar en el emocionante y diverso mundo de los negocios en los países de habla hispana. En este viaje educativo, exploraremos una amplia gama de temas cruciales que te permitirán comprender y navegar de manera efectiva el entorno empresarial global. Desde las fluctuaciones económicas hasta las tendencias culturales, cada elemento ejerce una influencia significativa en el panorama empresarial global. Este libro de texto se erige como una brújula indispensable en este complejo universo.

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InfoTech Governance, Policy, Ethics & Law

Contributor: Tuffley

Publisher: Council of Australian University Librarians

License: CC BY-NC

A comprehensive guide to IT governance, policy, ethics and law for students, practitioners and researchers. Covers the latest developments and best practices in the field, with a focus on the ethical, legal and social implications of IT. The textbook is divided into nine chapters, each covering a key topic in IT governance, policy, ethics and law.

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