Publisher:
University of Minnesota Libraries Publishing
License:
CC BY-NC-SA
When you teach Introduction to Psychology, do you find it difficult — much harder than teaching classes in statistics or research methods? Do you easily give a lecture on the sympathetic nervous system, a lecture on Piaget, and a lecture on social cognition, but struggle with linking these topics together for the student? Do you feel like you are presenting a laundry list of research findings rather than an integrated set of principles and knowledge? Have you wondered how to ensure your course is relevant to your students? Introduction to Psychology utilizes the dual theme of behavior and empiricism to make psychology relevant to intro students. The author wrote this book to help students organize their thinking about psychology at a conceptual level. Five or ten years from now, he does not expect his students to remember the details of most of what he teaches them. However, he does hope that they will remember that psychology matters because it helps us understand behavior and that our knowledge of psychology is based on empirical study.
Publisher:
University of Minnesota Libraries Publishing
License:
CC BY-NC-SA
Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:
Terence Lau & Lisa Johnson's The Legal and Ethical Environment of Business is a book for today's student, who expects learning to be comprised not only of substance, but also of interactive exercises and multimedia. This book streamlines the presentation of material to ensure that every page is relevant, engaging, and interesting to undergraduate business students, without losing the depth of coverage that they need to be successful in their academic journeys and in their professional careers. This is not Legal Environment of Business (LEB) ”light.“ Rather, this is LEB without risk of students' eyes glazing over in boredom or from lack of comprehension. This is LEB presented in an exciting way, where every page is interesting to students and relevant to real life.
An introductory level single variable calculus book, covering standard topics in differential and integral calculus, and infinite series. Late transcendentals and multivariable versions are also available.
Publisher:
University of Minnesota Libraries Publishing
License:
CC BY-NC-SA
Writing for Success is a text that provides instruction in steps, builds writing, reading, and critical thinking, and combines comprehensive grammar review with an introduction to paragraph writing and composition.
forall x is an introduction to sentential logic and first-order predicate logic with identity, logical systems that significantly influenced twentieth-century analytic philosophy. After working through the material in this book, a student should be able to understand most quantified expressions that arise in their philosophical reading.
A casual glance through the Table of Contents of most of the major publishers' College Algebra books reveals nearly isomorphic content in both order and depth. Our Table of Contents shows a different approach, one that might be labeled “Functions First.” To truly use The Rule of Four, that is, in order to discuss each new concept algebraically, graphically, numerically and verbally, it seems completely obvious to us that one would need to introduce functions first. (Take a moment and compare our ordering to the classic “equations first, then the Cartesian Plane and THEN functions” approach seen in most of the major players.) We then introduce a class of functions and discuss the equations, inequalities (with a heavy emphasis on sign diagrams) and applications which involve functions in that class.
This is an introductory text intended for a one-year introductory course of the type typically taken by biology majors, or for AP Physics B. Algebra and trig are used, and there are optional calculus-based sections.
International Trade: Theory and Policy is built on Steve Suranovic's belief that to understand the international economy, students need to learn how economic models are applied to real world problems. It is true what they say, that ”economists do it with models.“ That's because economic models provide insights about the world that are simply not obtainable solely by discussion of the issues. International Trade: Theory and Policy presents a variety of international trade models including the Ricardian model, the Heckscher-Ohlin model, and the monopolistic competition model. It includes trade policy analysis in both perfectly competitive and imperfectly competitive markets.
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