{"data":{"id":1111,"title":"Introduction to Entrepreneurship","edition_statement":null,"volume":null,"copyright_year":2021,"isbn10":null,"isbn13":"9781989864500","license":"Attribution-NonCommercial-ShareAlike","language":"eng","accessibility_statement":null,"accessibility_features":["unknown"],"description":"Learn about entrepreneurship and what makes entrepreneurs successful, all while developing your entrepreneurial skills.","contributors":[{"id":5604,"contribution":"Editor","primary":true,"corporate":false,"title":null,"first_name":"Katherine","middle_name":null,"last_name":"Carpenter","location":"University of Victoria","background_text":"Katherine Carpenter (Cochrane) has an MBA from the University of Victoria and has been a full-time Faculty Member with Kwantlen Polytechnic University since 2020. Katherine has over 12 years of experience teaching in-person and online and delivering advisory projects to various entrepreneurial organizations. In addition to entrepreneurship, her areas of expertise include student engagement, online learning, program development and renewal, and instructional design. Katherine is currently a developer in the Open Education for a Better World mentoring program and is a 2021 OER Grant Recipient through the KPU Open Education Working Group. When she’s not instructing with KPU, Katherine also teaches at other public and PVI organizations across the country, and advocates for UDL, open education, online delivery, and continuously improving programs to meet the needs of those learners worldwide."}],"subjects":[{"id":2,"name":"Business","parent_subject_id":null,"call_number":"HF5001","visible_textbooks_count":144,"url":"https://open.umn.edu/opentextbooks/subjects/business"}],"publishers":[{"id":1090,"url":"https://kpu.pressbooks.pub/","year":2021,"created_at":"2021-11-18T20:05:51.000-06:00","updated_at":"2021-11-18T20:05:51.000-06:00","name":"Kwantlen Polytechnic University"}],"formats":[{"id":2746,"type":"PDF","url":"https://kpu.pressbooks.pub/introtoentrepreneurship/","price":{"cents":0,"currency_iso":"USD"},"isbn":null},{"id":2747,"type":"eBook","url":"https://kpu.pressbooks.pub/introtoentrepreneurship/","price":{"cents":0,"currency_iso":"USD"},"isbn":null},{"id":2748,"type":"Online","url":"https://kpu.pressbooks.pub/introtoentrepreneurship/","price":{"cents":0,"currency_iso":"USD"},"isbn":null}],"rating":"4","textbook_reviews_count":4,"reviews":[{"id":34484,"first_name":"Christina","last_name":"Wooten","position":"Business Technology Faculty","institution_name":"Rogue Community College","comprehensiveness_rating":3,"comprehensiveness_review":"The text is a good introduction and covers several high-level topics that pertain to entrepreneurship. \nThere are many more topics that could be added to this text. \nIt may not be sufficient to support an entire course. \n\nThere is not a glossary or index available.","accuracy_rating":4,"accuracy_review":"The text appears accurate and unbiased. \nI did note a few writing errors in the text (missing period, additional period, etc.)","relevance_rating":4,"relevance_review":"There are some references in the transcripts, text, and videos that could make the text obsolete. These references could also be confusing or non-inclusive to some students. \n\"...someone who goes on Dragon's Den\" \n These type references are limited to the introductory section of the text.","clarity_rating":4,"clarity_review":"Overall, the text/transcripts/videos are clear. \nThe final sections (3 and 4) do have sections that are not as clear. \nIn 3.1 and 3.2 (The Entrepreneurial Process) there are some areas that could benefit from careful revision. \nThese sections (3.1 and 3.2) also lack substantial videos that could help the learner connect the ideas.","consistency_rating":5,"consistency_review":"The book is consistent in terms of framework and terminology.","modularity_rating":5,"modularity_review":"The text/transcripts/videos are easily divisible into sections. The creator did a nice job segmenting the material. \nThe material is organized in a way that engages the reader visually. \nThere are quizzes embedded in the material that do not cause disruption to the reader/viewer. \nThe overall work is segmented into clearly defined and numbered sections. \nThere is a particularly helpful activity throughout the text called: \"Read/Watch/Listen – Reflect\" where the learner has an opportunity to read articles, watch videos, listen to podcasts and then reflect (journal) their thoughts in a writing activity. The resources linked in this activity throughout the text are splendid!","organization_rating":5,"organization_review":"The topics are presented in a logical, clear fashion .\nThe final project is also clearly defined and well-presented.","interface_rating":5,"interface_review":"This material appears free of interface issues on a PC. \nThere are no distortions of images or text.","grammatical_rating":4,"grammatical_review":"Text/transcripts free of grammatical errors. \nThere are, as previously referenced, a few writing errors that could be addressed in a revision.","cultural_rating":5,"cultural_review":"I found no evidence of insensitive or offensive information in my review.","overall_rating":9,"overall_review":"While I do not feel that this book would be enough material to support a quarter-long class, I do feel it has ample information in it to be a part of a class. \nThe layout and delivery of the material is user-friendly. \nThere are multiple modes of delivery used (video, written lecture, and transcript of videos) available to the learner. \nThis text is one I will use to supplement the Entrepreneurship course I teach.","created_at":"2023-03-30T10:02:26.000-05:00","updated_at":"2023-03-30T10:02:26.000-05:00"},{"id":34551,"first_name":"Mary","last_name":"Hill","position":"Lecturer II","institution_name":"University of New Mexico","comprehensiveness_rating":4,"comprehensiveness_review":"no index or glossary found.  as indicated by the title - this is an early introduction to the subject.","accuracy_rating":5,"accuracy_review":"very accurate from my perspective as a person who has taught entrepreneurship for health care professions students for 10 years.","relevance_rating":5,"relevance_review":"very relevant.  Able to be updated without difficulty.","clarity_rating":5,"clarity_review":"very clear.","consistency_rating":5,"consistency_review":"very consistant .","modularity_rating":5,"modularity_review":"easily broken into small pieces.","organization_rating":5,"organization_review":"well organized.  It is 67 pages and gives a very early introduction to the subject.","interface_rating":4,"interface_review":"Modules 1 and 2 are masterfully designed and easy to navigate with clear paths.  Likely, course instructors would wish to have other specific course assignments as the assignments within the book do not relate to concrete/crystalized knowledge, but on reflection (which may be less productive for some learners). \nIf the book is downloaded as a .pdf, then the phrase \"One or more interactive elements has been excluded...\" appear 2-3 times per page on the .pdf.  Effectively, the .pdf is not a full text of the course.  When the course is viewed through the pressbooks interface, then interactive questions, well shot video transcripts and attractive visuals improve the material. Some aspects of the pressbooks interface are less intuitive to navigate.  For example, the interactive business design in unit 3 focuses on sustainable development goals (SDGs).  I like the connection of SDGs to entrepreneurship, but the entry level questions are difficult to navigate and are not geared to a novice learner (as the name \"introduction to entrepreneurship\" would indicate. \nThe entrepreneurship plan in chapter 4 has many components bout entrepreneurship philosophy that will help learners consider what they need in order to create their endeavor.  Absent, however, are the government permits / supports / business license logistics that sometimes are the reasons that businesses fail.","grammatical_rating":5,"grammatical_review":"optimal","cultural_rating":5,"cultural_review":"No cultural offense observed (from my perspective of a person of priveledge).  Authors made effort to not to highlight any gender or any cultural accomplishments over others.","overall_rating":10,"overall_review":"I will incorporate components in the chapter 4 entrepreneurial plan into my course on health care private practice entrepreneurship.","created_at":"2023-05-12T14:43:27.000-05:00","updated_at":"2023-05-12T14:43:27.000-05:00"},{"id":34890,"first_name":"Larry","last_name":"Clay","position":"Assistant Professor","institution_name":"Marymount University","comprehensiveness_rating":4,"comprehensiveness_review":"This book is a sufficient option for my 201: Principles of Entrepreneurship course.  It is aligned with my course objectives, and includes the basic of business venturing and modeling, but also offers the fundamental terms and definitions for learners outside of business can connect and understand how to start and maintain a viable business venture.","accuracy_rating":4,"accuracy_review":"This book details an accurate account of what is entrepreneurship, what are some of the qualities, attributes, and traits needed to be an entrepreneur, and practical suggestions to how to approach an entrepreneurship endeavor.  The statistics of failure and success in this sector is key for students to understand that they are going against the grain starting a business, and it takes commitment, self motivation, and smart hustling to move towards a trajectory of profit.","relevance_rating":4,"relevance_review":"This book has the basic information that is relevant to understanding the fundamental processes of designing products and services, and build capacity of an organizational system.","clarity_rating":4,"clarity_review":"The book is consistent with clarity of information and injects case scenarios that help students understand entrepreneurship.","consistency_rating":4,"consistency_review":"This book is consistent with other textbooks as it relates to content around entrepreneurship.  Some of the basic constructs, structures, and processes in entrepreneurship have not change much, but there are new strategic and analytical tools available to entrepreneurs now that students can employ in experiential learning exercises that will also be complementaries to this book.","modularity_rating":5,"modularity_review":"This book is easily digestible and separated in a logical flow.","organization_rating":4,"organization_review":"The content is in a logical and clear flow that I believe students can read and absorb the information.","interface_rating":4,"interface_review":"The different formats offerings make this book a good fit as a learning interface for students.  I noticed students in this generation prefer digital interfaces, so the PDF and digital version of the OER textbook with interactive tools embedded is a positive, and I foresee no interface issues between the content and students.","grammatical_rating":5,"grammatical_review":"I did not recognize any grammatical errors in my review.","cultural_rating":4,"cultural_review":"This book was not found to have any offensive or derogatory content that might be viewed as insensitive to a particular group or culture.","overall_rating":8,"overall_review":"When teaching entrepreneurship, I find the biggest cognitive struggle students have is approaching the business and financial modeling. I usually look for books that include an excel or spreadsheet template so students can practice dash boarding and managing their financials and non financial resources.","created_at":"2024-02-12T10:33:37.000-06:00","updated_at":"2024-02-12T10:33:37.000-06:00"},{"id":35843,"first_name":"Daneisha","last_name":"Brazzle","position":"Instructional Faculty","institution_name":"Western Oregon University","comprehensiveness_rating":4,"comprehensiveness_review":"I appreciate the external links throughout, however some of these links have ads which made it distracting. I think all the text should remain and not take you out to outside sources.","accuracy_rating":4,"accuracy_review":"The journal entry activities help keep this from being unbiased.","relevance_rating":3,"relevance_review":"The numerous references to sources in the early 2000s really dates the content. This definitely needs an update with all the innovation that is present in today's environment.","clarity_rating":4,"clarity_review":"I agree there is clarity present and provides adequate context for jargon/Technical terminology used. I do question accessibility though due to the numerous embedded links and knowledge checks however.","consistency_rating":5,"consistency_review":"I would agree the consistency in terms of terminology and framework is high.","modularity_rating":5,"modularity_review":"I appreciate the smaller chucks so I could assign more assignments over the course of my 10 week term.","organization_rating":3,"organization_review":"Unit 1, Module 2 seems better suited in Module 3. The location of links to external sources aren't necessarily in the proper place.","interface_rating":3,"interface_review":"The placement of knowledge checks are definitely distracting. Not sure why they isn't available at the end of a module. It almost looks like an ad, versus a knowledge check.","grammatical_rating":5,"grammatical_review":"I couldn't find any grammatical errors that stood out to me.","cultural_rating":4,"cultural_review":"I appreciate stories like the Argentinian brothers with humble beginnings to wealthy business men. I appreciate the videos with diverse characters presented as well.","overall_rating":8,"overall_review":"Due to the AI race that is currently underway and this book was published pre-Covid, some updating could refresh the overall content within the book.","created_at":"2026-03-24T11:30:36.000-05:00","updated_at":"2026-03-24T11:30:44.000-05:00"}],"url":"https://open.umn.edu/opentextbooks/textbooks/introduction-to-entrepreneurship","updated_at":"2026-05-18T02:10:23.000-05:00"}}