Generational Intelligence: Communications from Boomers to Gen Alpha
Author: Leiter
Publisher: PALNI
With five generations working side-by-side, there are virtually no academic textbooks that teach current undergraduate students how to communicate, work, and lead across generational lines. As a professor, we normally have to supplement additional books or search for information online to help connect communication theory and generations. Students graduate unprepared for one of the most significant workplace challenges they'll face. Generational Intelligence: Communication from Boomers to Gen Alpha is the perfect solution to educate students in the classroom. Generational intelligence (GQ) is defined as the ability to understand, adapt to, and bridge communication differences across generations. This textbook connects strategic communication principles to the current five generations to transform how students lead, collaborate, and resolve conflict. The text would be beneficial for organizational communication, business communication, leadership, and management courses serving business, communication, and humanities majors. It establishes an entirely new category in communication pedagogy that addresses one of today's most pressing workplace realities.

