Entrepreneurship

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Michael Laverty, Colorado State University Global

Chris Littel, North Carolina State University

ISBN 13: 9781947172708

Publisher: OpenStax

Language: English

Formats Available

Conditions of Use

Attribution-NonCommercial-ShareAlike
CC BY-NC-SA

Preface
Chapter 1 The Entrepreneurial Perspective
Chapter 2 The Entrepreneurial Journey and Pathways
Chapter 3 The Ethical and Social Responsibilities of Entrepreneurs
Chapter 4 Creativity, Innovation, and Invention
Chapter 5 Identifying Entrepreneurial Opportunity
Chapter 6 Problem Solving and Need Recognition Techniques
Chapter 7 Telling Your Entrepreneurial Story and Pitching the Idea
Chapter 8 Entrepreneurial Marketing and Sales
Chapter 9 Entrepreneurial Finance and Accounting
Chapter 10 Launch for Growth to Success
Chapter 11 Business Model and Plan
Chapter 12 Building Networks and Foundations
Chapter 13 Business Structure Options: Legal, Tax, and Risk Issues
Chapter 14 Fundamentals of Resource Planning
Chapter 15 Next Steps
Appendix A Suggested Resources
Index

About the Book

This textbook is intended for use in introductory Entrepreneurship classes at the undergraduate level. Due to the wide range of audiences and course approaches, the book is designed to be as flexible as possible. Theoretical and practical aspects are presented in a balanced manner, and specific components such as the business plan are provided in multiple formats. Entrepreneurship aims to drive students toward active participation in entrepreneurial roles, and exposes them to a wide range of companies and scenarios.

About the Contributors

Authors

Michael Laverty

Chris Littel

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OpenStax (by request)

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