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    Business Startup and Entrepreneurship: Canada

    (1 review)

    Matthew Pauley, University of Prince Edward Island

    Copyright Year:

    Publisher: Robertson Library Pressbooks

    Language: English

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    Attribution-NonCommercial-ShareAlike Attribution-NonCommercial-ShareAlike
    CC BY-NC-SA

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    Reviewed by Amanda K. Miller, Part-Time Faculty, Central Oregon Community College on 3/19/26

    This book is very student friendly with comprehensive materials and examples that are current and relevant. read more

    Table of Contents

    • Title Page
    • Publisher Information
    • About the Author
    • Acknowledgements
    • Dedication
    • Preface
    • Introduction
    • I. Main Body
    • 1. 1/ The Fundamentals of Business
    • 2. 2/ The Nature of Entrepreneurship
    • 3. 3/ Industry and Markets
    • 4. 4/ Markets and Strategic Planning
    • 5. 5/ Value Propositions
    • 6. 6/ Strategic Marketing
    • 7. 7/ Launching Business
    • 8. 8/ Business Operations
    • 9. 9/ Risks
    • 10. 10/ Teams
    • 11. 11/ Human Resources
    • 12. 12/ Social Resources
    • 13. 13/ Finance
    • 14. 14/ Accounting
    • 15. 15/ Ethics and Social Responsibility
    • References
    • Footnotes

    About the Book

    This OER textbook focuses on the foundations of entrepreneurship and starting a business. The text is divided from the theoretical underpinnings of the discipline; entrepreneurship traits and characteristics and the activities that precede starting a business.

    About the Contributors

    Author

    Dr. Matthew Pauley is an Assistant Professor of Entrepreneurship at the University of Prince Edward Island, and is an award-winning teacher with a professional teaching designation (Associate Fellow of the Higher Education Academy). He completed his PhD in Entrepreneurship from the University of St Andrews and holds a Master of Business Administration from the University of South Dakota. Matthew hopes to promote equity, diversity, and inclusivity, especially through content development that is accessible and accommodating to all people, especially those with varying learning abilities.

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