
Business Startup and Entrepreneurship: Canada
Matthew Pauley, University of Prince Edward Island
Copyright Year:
Publisher: Robertson Library Pressbooks
Language: English
Formats Available
Conditions of Use
Attribution-NonCommercial-ShareAlike
CC BY-NC-SA
Reviews
Reviewed by Amanda K. Miller, Part-Time Faculty, Central Oregon Community College on 3/19/26
This book is very student friendly with comprehensive materials and examples that are current and relevant. read more
Reviewed by Amanda K. Miller, Part-Time Faculty, Central Oregon Community College on 3/19/26
Comprehensiveness
This book is very student friendly with comprehensive materials and examples that are current and relevant.
Content Accuracy
There is not any evidence of biases that I noted, and the material is accurate and has little to no errors present.
Relevance/Longevity
This text was published in 2021 and the relevancy of some of the material is very appropriate for our modern digital age. It references a digital app called Meetup in the networking section, and incorporates videos into the text with relevant examples that are current.
Clarity
The material has great syntax and sentence clarity, while still having a slightly informal but professional tone to keep the material from seeming a bit dry for students.
Consistency
This book does pull material from other modern business OER texts, but the tone and material seems to be consistent, which eliminates distraction from other writing styles that can happen when utilizing other texts.
Modularity
This is a very well structured text, and it has ease of access and transparency for each section. The chapters, or modules, are appropriate for the content and it flows well to build a class around from start to finish.
Organization/Structure/Flow
It is well organized and has a very appropriate structure.
Interface
I would say this text is very easy to access and has a clear organizational interface.
Grammatical Errors
No grammar or syntax errors found.
Cultural Relevance
When it comes to business courses, there is always a risk of providing business examples and learning materials that might seem bias or possibly culturally offensive, however, I did not see any indication of this with these examples and references.
CommentsThis is a great book for business classes, and not just an entrepreneurial course, because the chapters are comprehensive and could pulled for other classes addressing that topic because each chapters feels comprehensive enough to be its own topic module material! What also excited me about this text is that is comes with an open source Business Plan Worksheet that is interactive and relevant to business students and entrepreneurs. The worksheet is also comprehensive and end-user friendly with the ability to download and save a copy when you complete the workbook.
Table of Contents
- Title Page
- Publisher Information
- About the Author
- Acknowledgements
- Dedication
- Preface
- Introduction
- I. Main Body
- 1. 1/ The Fundamentals of Business
- 2. 2/ The Nature of Entrepreneurship
- 3. 3/ Industry and Markets
- 4. 4/ Markets and Strategic Planning
- 5. 5/ Value Propositions
- 6. 6/ Strategic Marketing
- 7. 7/ Launching Business
- 8. 8/ Business Operations
- 9. 9/ Risks
- 10. 10/ Teams
- 11. 11/ Human Resources
- 12. 12/ Social Resources
- 13. 13/ Finance
- 14. 14/ Accounting
- 15. 15/ Ethics and Social Responsibility
- References
- Footnotes
About the Book
This OER textbook focuses on the foundations of entrepreneurship and starting a business. The text is divided from the theoretical underpinnings of the discipline; entrepreneurship traits and characteristics and the activities that precede starting a business.
About the Contributors
Author
Dr. Matthew Pauley is an Assistant Professor of Entrepreneurship at the University of Prince Edward Island, and is an award-winning teacher with a professional teaching designation (Associate Fellow of the Higher Education Academy). He completed his PhD in Entrepreneurship from the University of St Andrews and holds a Master of Business Administration from the University of South Dakota. Matthew hopes to promote equity, diversity, and inclusivity, especially through content development that is accessible and accommodating to all people, especially those with varying learning abilities.