{"data":{"id":2103,"title":"Applied Business Analytics for Marketing Decision-Making","edition_statement":null,"volume":null,"copyright_year":2026,"isbn10":null,"isbn13":"9798996140732","license":"Attribution","language":"eng","accessibility_statement":null,"accessibility_features":null,"description":"Applied Business Analytics for Marketing Decision-Making is an applied textbook designed to help students use data, analytical methods, and visualization to support marketing and business decisions. Written for graduate students in marketing, integrated marketing, business analytics, and related professional programs, the book assumes limited prior experience with programming or statistics and emphasizes conceptual understanding, practical application, and managerial interpretation.","contributors":[{"id":8067,"contribution":"Author","primary":true,"corporate":false,"title":"Dr.","first_name":"Jose","middle_name":null,"last_name":"Mendoza","location":"New York University","background_text":"Dr. Jose Mendoza is the Academic Director and Clinical Associate Professor at New York University's School of Professional Studies. He leads one of the largest graduate marketing programs in the U.S., with over 1,500 students. He specializes in marketing technologies, AI marketing, business analytics, and consumer pricing. Before NYU, Dr. Mendoza held academic roles at the University of Arizona and Sacred Heart University, where he pioneered digital marketing, artificial intelligence marketing, and retail innovation programs."}],"subjects":[{"id":2,"name":"Business","parent_subject_id":null,"call_number":"HF5001","visible_textbooks_count":144,"url":"https://open.umn.edu/opentextbooks/subjects/business"},{"id":22,"name":"Marketing","parent_subject_id":2,"call_number":"HF5415","visible_textbooks_count":22,"url":"https://open.umn.edu/opentextbooks/subjects/marketing"}],"publishers":[{"id":2064,"url":null,"year":null,"created_at":"2026-08-12T08:39:38.000-05:00","updated_at":"2026-08-12T08:39:38.000-05:00","name":"New York University"}],"formats":[{"id":5488,"type":"eBook","url":"https://nyu.manifoldapp.org/projects/applied-business-analytics-for-marketing-decision-making","price":{"cents":0,"currency_iso":"USD"},"isbn":null},{"id":5489,"type":"Online","url":"https://nyu.manifoldapp.org/projects/applied-business-analytics-for-marketing-decision-making","price":{"cents":0,"currency_iso":"USD"},"isbn":null},{"id":5490,"type":"PDF","url":"https://nyu.manifoldapp.org/projects/applied-business-analytics-for-marketing-decision-making","price":{"cents":0,"currency_iso":"USD"},"isbn":null}],"rating":null,"textbook_reviews_count":0,"reviews":[],"url":"https://open.umn.edu/opentextbooks/textbooks/applied-business-analytics-for-marketing-decision-making","updated_at":"2026-08-12T08:39:38.000-05:00"}}