
Business Fundamentals - 1st Edition
Kerri Shields, Centennial College
Copyright Year:
Publisher: eCampusOntario
Language: English
Formats Available
Conditions of Use
Attribution-NonCommercial-ShareAlike
CC BY-NC-SA
Reviews





Business Fundamental is a very insightful and comprehensive text book. It details in depth what students will need not only to be a successful learner, but also to recognize successful business strategies. read more
Business Fundamental is a very insightful and comprehensive text book. It details in depth what students will need not only to be a successful learner, but also to recognize successful business strategies.
The books accuracy is high in that it details what business is all about and how students looking to student business should begin with the fundamentals of business which are management, leadership and strategy.
Due to this books relevance it can be used for reference by students for years to come. The book has many detailed ideas regarding business structure, business law, and ethics.
The book is clear and concise, meaning that it is an ideal book for those who are in the undergraduate business courses and just learning about business for the first time.
The chapters are formatted in a way that allows the student to follow each topic in a relevant meaningful order. Beginning with Habits or business success and ethics, law and social responsibility followed by a glossary of terms and definitions.
The book is easy to read and the language used is not hard to understand for the undergraduate level courses. It is available in many formats including PDF and eBook making it mobile.
The topics are presented in a clear complete logical format in the book. Formatting is ideal for researching and finding topics quickly. The glossary located in the back of the book gives key term and definitions.
The text is clear and concise and does not contain any interface issues such as wrong formatting, layout and design of cover, chapters, glossary and publication for references.
The text contains little to no grammatical errors that I found and is worded in a way that allows the novice business student to read and understand the language of business.
The books cultural sensitivity is guided by highlighting the ethical business practices in the chapters of the book.
This book is a great resources for instructors who are teaching intro level business courses. It is clear, concise and practically available in most formats. This book will cost students little to nothing to obtain and use as a resources for class research, discussions and references.
Table of Contents
- Book Information
- Chapter 1: Habits for Business Success
- Chapter 2: Business Concepts and Teamwork
- Chapter 3: Management and Leadership
- Chapter 4: Entrepreneurship and Business Structure
- Chapter 5: Economics and Banking
- Chapter 6: Ethics, Law, and Social Responsibility
- Chapter 7: Global Business
- Chapter 8: Marketing Management
- Chapter 9: Operations Management
- Chapter 10: Financial Management and Accounting
- Chapter 11: Human Resources Management
- Chapter 12: Information and Risk Management
- Chapter 13: Managing Personal Finances
- Glossary of Terms
Ancillary Material
Submit ancillary resourceAbout the Book
Business Fundamentals is an all-encompassing introductory textbook designed to introduce readers to the business world. Geared toward college and university students, especially those with little to no prior experience in business, this resource lays a strong foundation for individuals embarking on their academic journey with ambitions of pursuing a business career. The book delves into key functional areas of business, illustrating how departments within organizations work together to generate sales, boost revenue, manage finances, develop innovative products and services, attract and retain customers, manage resources, and make sound decisions. It also addresses essential topics such as corporate social responsibility, business ethics, teamwork, risk management, personal finance, and strategies for academic and professional achievement. Furthermore, it provides an introduction to entrepreneurship and highlights the pivotal roles of managers and leaders in business operations. Tailored for first-year students, the text includes Canadian-specific insights on economics and banking while maintaining a global outlook with examples from Canada, the United States, and other countries. By blending content from various open educational resources (OERs) with original material, this textbook offers a thorough and engaging overview of the business field.
About the Contributors
Author
Kerri Shields, Centennial College