Journalism, Media Studies & Communications Textbooks

Read more about Information Strategies for Communicators

Information Strategies for Communicators

Contributors: Hansen and Paul

Publisher: University of Minnesota Libraries Publishing

Written by two nationally recognized experts in information strategy, Information Strategies for Communicators leads students step-by-step through the information search and evaluation process for news and strategic communication message production. The book includes a conceptual model of the information strategy process, case studies to illustrate the process in action, and links to current examples throughout.

(3 reviews)

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Read more about Understanding Media and Culture: An Introduction to Mass Communication

Understanding Media and Culture: An Introduction to Mass Communication

Publisher: University of Minnesota Libraries Publishing

According to the author, the world did not need another introductory text in mass communication. But the world did need another kind of introductory text in mass communication, and that is how Understanding Media and Culture: An Introduction to Mass Communication was birthed.

(26 reviews)

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Read more about Stand up, Speak out: The Practice and Ethics of Public Speaking

Stand up, Speak out: The Practice and Ethics of Public Speaking

Publisher: University of Minnesota Libraries Publishing

Stand up, Speak out: The Practice and Ethics of Public Speakingfeatures two key themes. First it focuses on helping students become more seasoned and polished public speakers, and second is its emphasis on ethics in communication. It is this practical approach and integrated ethical coverage that setsStand up, Speak out: The Practice and Ethics of Public Speakingapart from the other texts in this market.

(56 reviews)

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Read more about Launch! Advertising and Promotion in Real Time

Launch! Advertising and Promotion in Real Time

Contributors: Solomon, Cornell, and Nizan

Publisher: Saylor Foundation

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students.

(5 reviews)

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Read more about Business Communication for Success

Business Communication for Success

Publisher: University of Minnesota Libraries Publishing

Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor.

(34 reviews)

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