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Read more about Writing for Strategic Communication Industries

Writing for Strategic Communication Industries

Jasmine Roberts, Ohio State University

Good writing skills are important in today's competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book gives readers:

(13 reviews)

Read more about Graphic Design and Print Production Fundamentals

Graphic Design and Print Production Fundamentals

Wayne Collins, British Columbia Institute of Technology

Alex Haas, Emily Carr University

Ken Jeffery, British Columbia Institute of Technology

Alan Martin, British Columbia Institute of Technology

Roberto Medeiros, Ricoh Canada

Steven Tomljanovic, British Columbia Institute of Technology

This textbook -- written by a group of select experts with a focus on different aspects of the design process, from creation to production -- addresses the many steps of creating and then producing physical, printed, or other imaged products that people interact with on a daily basis. It covers the concept that, while most modern graphic design is created on computers using design software, the ideas and concepts don't stay on the computer. The ideas need to be completed in the computer software, then progress to an imaging (traditionally referred to as printing) process. Keywords are highlighted throughout and summarized in a Glossary at the end of the book, and each chapter includes exercises and suggested readings.

(11 reviews)

Read more about Communication in the Real World: An Introduction to Communication Studies

Communication in the Real World: An Introduction to Communication Studies

Communication in the Real World: An Introduction to Communication Studies overviews the time-tested conceptual foundations of the field, while incorporating the latest research and cutting-edge applications of these basics. Each chapter will include timely, concrete, and real-life examples of communication concepts in action.

(28 reviews)

Read more about Information Strategies for Communicators

Information Strategies for Communicators

Kathleen A. Hansen, University of Minnesota

Nora Paul, University of Minnesota

Written by two nationally recognized experts in information strategy, Information Strategies for Communicators leads students step-by-step through the information search and evaluation process for news and strategic communication message production. The book includes a conceptual model of the information strategy process, case studies to illustrate the process in action, and links to current examples throughout.

(2 reviews)

Read more about Understanding Media and Culture: An Introduction to Mass Communication

Understanding Media and Culture: An Introduction to Mass Communication


According to the author, the world did not need another introductory text in mass communication. But the world did need another kind of introductory text in mass communication, and that is how Understanding Media and Culture: An Introduction to Mass Communication was birthed.

(20 reviews)

Read more about Stand up, Speak out: The Practice and Ethics of Public Speaking

Stand up, Speak out: The Practice and Ethics of Public Speaking


Stand up, Speak out: The Practice and Ethics of Public Speakingfeatures two key themes. First it focuses on helping students become more seasoned and polished public speakers, and second is its emphasis on ethics in communication. It is this practical approach and integrated ethical coverage that setsStand up, Speak out: The Practice and Ethics of Public Speakingapart from the other texts in this market.

(37 reviews)

Read more about Business English for Success

Business English for Success

Scott McLean, Arizona Western College


Business English for Success is a creative solution to a common challenge across Business Communication courses: Business English or Business Presentations? Some classes place an equal emphasis on oral and written communication. If that's the case for you check out our text Business Communication for Success. If, however, your class places the emphasis squarely on written communication and writing proficiency, then Business English for Success is for you.

(6 reviews)

Read more about Business Communication for Success

Business Communication for Success




Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor.



(23 reviews)