Business Textbooks

Read more about Launch! Advertising and Promotion in Real Time

Launch! Advertising and Promotion in Real Time

Contributors: Solomon, Cornell, and Nizan

Publisher: Saylor Foundation

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students.

(5 reviews)

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Read more about Money and Banking

Money and Banking

Contributor: Wright

Publisher: Saylor Foundation

The financial crisis of 2007-8 has already revolutionized institutions, markets, and regulation. Wright's Money and Banking V 2.0 captures those revolutionary changes and packages them in a way that engages undergraduates enrolled in Money and Banking and Financial Institutions and Markets courses.

(6 reviews)

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Read more about Organizational Behavior

Organizational Behavior

Publisher: University of Minnesota Libraries Publishing

Organizational Behavior bridges the gap between theory and practice with a distinct "experiential" approach.

(17 reviews)

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Read more about Personal Finance

Personal Finance

Contributors: Siegel and Yacht

Publisher: Saylor Foundation

Personal Finance by Rachel Siegel and Carol Yacht is a comprehensive Personal Finance text which includes a wide range of pedagogical aids to keep students engaged and instructors on track.

(12 reviews)

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Read more about Principles of Management

Principles of Management

Publisher: University of Minnesota Libraries Publishing

Principles of Management teaches management principles to tomorrow's business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership.

(16 reviews)

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Read more about Project Management from Simple to Complex

Project Management from Simple to Complex

Publisher: University of Minnesota Libraries Publishing

In a world that is becoming more virtual, more global, and more complex, the project manager's ability to function in this environment becomes critical to the success of the project. Project Management from Simple to Complex explores project management within this complex, virtual, and global environment.

(7 reviews)

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Read more about Risk Management for Enterprises and Individuals

Risk Management for Enterprises and Individuals

Contributors: Baranoff, Brockett, and Kahane

Publisher: Saylor Foundation

This book is intended for the Risk Management and Insurance course where Risk Management is emphasized.

(3 reviews)

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Read more about Financial Accounting

Financial Accounting

Publisher: University of Minnesota Libraries Publishing

This book is intended for an undergraduate or MBA level Financial Accounting course. It covers the standard topics in a standard sequence, utilizing the Socratic method of asking and answering questions.

(6 reviews)

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Read more about Business Communication for Success

Business Communication for Success

Publisher: University of Minnesota Libraries Publishing

Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor.

(34 reviews)

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Read more about eMarketing: The Essential Guide to Marketing in a Digital World - 6th Edition

eMarketing: The Essential Guide to Marketing in a Digital World - 6th Edition

Contributor: Stokes

Publisher: Red & Yellow

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.

(14 reviews)

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