Business Textbooks

Read more about Contract Doctrine, Theory & Practice Volume 1

Contract Doctrine, Theory & Practice Volume 1

Contributor: Verkerke

Publisher: CALI's eLangdell® Press

This is the first in a series of Contracts casebooks. It was originally titled "Collaborative Teaching Materials for Contracts."

(1 review)

READ MORE

Read more about Business English for Success

Business English for Success

Contributor: McLean

Publisher: Saylor Foundation

Business English for Success is a creative solution to a common challenge across Business Communication courses: Business English or Business Presentations? Some classes place an equal emphasis on oral and written communication. If that's the case for you check out our text Business Communication for Success. If, however, your class places the emphasis squarely on written communication and writing proficiency, then Business English for Success is for you.

(8 reviews)

READ MORE

Read more about Beginning Excel 2019

Beginning Excel 2019

Contributors: Brown, Lave, and Romey

Publisher: Open Oregon Educational Resources

This textbook was written for a community college introductory course in spreadsheets utilizing Microsoft Excel. While the figures shown utilize Excel 2019, the textbook was written to be applicable to other versions of Excel as well. The book introduces new users to the basics of spreadsheets and is appropriate for students in any major who have not used Excel before. This textbook includes instructions for Excel for Mac also.

(21 reviews)

READ MORE

Read more about Human Resource Management

Human Resource Management

Publisher: University of Minnesota Libraries Publishing

Human Resource Management teaches HRM strategies and theories that any manager—not just those in HR—needs to know about recruiting, selecting, training, and compensating people.

(17 reviews)

READ MORE

Read more about International Business

International Business

Contributors: Carpenter and Dunung

Publisher: Saylor Foundation

International Business is one of the most challenging and exciting courses to teach in the Business School. To teach a current, dynamic and complete course you need a textbook by authors as passionate and informed about International Business as you are.

(4 reviews)

READ MORE

Read more about Strategic Management

Strategic Management

Contributor: Reed

Publisher: Virginia Tech Publishing

STRATEGIC MANAGEMENT offers an introduction to the key topics and themes of strategic management. The authors draw on examples of familiar companies and personalities to illustrate the different strategies used by today’s firms—and how they go about implementing those strategies. Students will learn how to conduct a case analysis, measure organizational performance, and conduct external and internal analyses. In short, they will understand how organizations operate at the strategic level to be successful.

(12 reviews)

READ MORE

Read more about Sustainability, Innovation, and Entrepreneurship

Sustainability, Innovation, and Entrepreneurship

Contributor: Larson

Publisher: Saylor Foundation

This book is suited for the Entrepreneurship or Innovation course with an emphasis on Sustainability or for a course devoted entirely to Sustainability.

(6 reviews)

READ MORE

Read more about The Power of Selling

The Power of Selling

Contributor: Richmond

Publisher: Saylor Foundation

The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.

(7 reviews)

READ MORE

Read more about Principles of Marketing

Principles of Marketing

Publisher: University of Minnesota Libraries Publishing

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:

(23 reviews)

READ MORE

Read more about The Legal and Ethical Environment of Business

The Legal and Ethical Environment of Business

Contributors: Lau and Johnson

Publisher: Saylor Foundation

Terence Lau & Lisa Johnson's The Legal and Ethical Environment of Business is a book for today's student, who expects learning to be comprised not only of substance, but also of interactive exercises and multimedia. This book streamlines the presentation of material to ensure that every page is relevant, engaging, and interesting to undergraduate business students, without losing the depth of coverage that they need to be successful in their academic journeys and in their professional careers. This is not Legal Environment of Business (LEB) ”light.“ Rather, this is LEB without risk of students' eyes glazing over in boredom or from lack of comprehension. This is LEB presented in an exciting way, where every page is interesting to students and relevant to real life.

(3 reviews)

READ MORE