Business Textbooks

Read more about Strategic Management

Strategic Management

Contributor: Reed

Publisher: Virginia Tech Publishing

STRATEGIC MANAGEMENT offers an introduction to the key topics and themes of strategic management. The authors draw on examples of familiar companies and personalities to illustrate the different strategies used by today’s firms—and how they go about implementing those strategies. Students will learn how to conduct a case analysis, measure organizational performance, and conduct external and internal analyses. In short, they will understand how organizations operate at the strategic level to be successful.

(11 reviews)

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Read more about Sustainability, Innovation, and Entrepreneurship

Sustainability, Innovation, and Entrepreneurship

Contributor: Larson

Publisher: Saylor Foundation

This book is suited for the Entrepreneurship or Innovation course with an emphasis on Sustainability or for a course devoted entirely to Sustainability.

(5 reviews)

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Read more about The Power of Selling

The Power of Selling

Contributor: Richmond

Publisher: Saylor Foundation

The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.

(5 reviews)

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Read more about Principles of Marketing

Principles of Marketing

Publisher: University of Minnesota Libraries Publishing

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:

(18 reviews)

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Read more about The Legal and Ethical Environment of Business

The Legal and Ethical Environment of Business

Contributors: Lau and Johnson

Publisher: Saylor Foundation

Terence Lau & Lisa Johnson's The Legal and Ethical Environment of Business is a book for today's student, who expects learning to be comprised not only of substance, but also of interactive exercises and multimedia. This book streamlines the presentation of material to ensure that every page is relevant, engaging, and interesting to undergraduate business students, without losing the depth of coverage that they need to be successful in their academic journeys and in their professional careers. This is not Legal Environment of Business (LEB) ”light.“ Rather, this is LEB without risk of students' eyes glazing over in boredom or from lack of comprehension. This is LEB presented in an exciting way, where every page is interesting to students and relevant to real life.

(3 reviews)

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Read more about Launch! Advertising and Promotion in Real Time

Launch! Advertising and Promotion in Real Time

Contributors: Solomon, Cornell, and Nizan

Publisher: Saylor Foundation

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students.

(2 reviews)

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Read more about Money and Banking

Money and Banking

Contributor: Wright

Publisher: Saylor Foundation

The financial crisis of 2007-8 has already revolutionized institutions, markets, and regulation. Wright's Money and Banking V 2.0 captures those revolutionary changes and packages them in a way that engages undergraduates enrolled in Money and Banking and Financial Institutions and Markets courses.

(6 reviews)

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Read more about Organizational Behavior

Organizational Behavior

Publisher: University of Minnesota Libraries Publishing

Organizational Behavior bridges the gap between theory and practice with a distinct "experiential" approach.

(14 reviews)

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Read more about Personal Finance

Personal Finance

Contributors: Siegel and Yacht

Publisher: Saylor Foundation

Personal Finance by Rachel Siegel and Carol Yacht is a comprehensive Personal Finance text which includes a wide range of pedagogical aids to keep students engaged and instructors on track.

(11 reviews)

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Read more about Principles of Management

Principles of Management

Publisher: University of Minnesota Libraries Publishing

Principles of Management teaches management principles to tomorrow's business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership.

(14 reviews)

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