Business Textbooks
Strategic Management
Contributor: Reed
Publisher: Virginia Tech Publishing
STRATEGIC MANAGEMENT offers an introduction to the key topics and themes of strategic management. The authors draw on examples of familiar companies and personalities to illustrate the different strategies used by today’s firms—and how they go about implementing those strategies. Students will learn how to conduct a case analysis, measure organizational performance, and conduct external and internal analyses. In short, they will understand how organizations operate at the strategic level to be successful.
(11 reviews)
Sustainability, Innovation, and Entrepreneurship
Contributor: Larson
Publisher: Saylor Foundation
This book is suited for the Entrepreneurship or Innovation course with an emphasis on Sustainability or for a course devoted entirely to Sustainability.
(5 reviews)
The Power of Selling
Contributor: Richmond
Publisher: Saylor Foundation
The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.
(5 reviews)
Principles of Marketing
Publisher: University of Minnesota Libraries Publishing
Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:
(18 reviews)
The Legal and Ethical Environment of Business
Contributors: Lau and Johnson
Publisher: Saylor Foundation
Terence Lau & Lisa Johnson's The Legal and Ethical Environment of Business is a book for today's student, who expects learning to be comprised not only of substance, but also of interactive exercises and multimedia. This book streamlines the presentation of material to ensure that every page is relevant, engaging, and interesting to undergraduate business students, without losing the depth of coverage that they need to be successful in their academic journeys and in their professional careers. This is not Legal Environment of Business (LEB) ”light.“ Rather, this is LEB without risk of students' eyes glazing over in boredom or from lack of comprehension. This is LEB presented in an exciting way, where every page is interesting to students and relevant to real life.
(3 reviews)
Launch! Advertising and Promotion in Real Time
Contributors: Solomon, Cornell, and Nizan
Publisher: Saylor Foundation
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students.
(2 reviews)
Money and Banking
Contributor: Wright
Publisher: Saylor Foundation
The financial crisis of 2007-8 has already revolutionized institutions, markets, and regulation. Wright's Money and Banking V 2.0 captures those revolutionary changes and packages them in a way that engages undergraduates enrolled in Money and Banking and Financial Institutions and Markets courses.
(6 reviews)
Organizational Behavior
Publisher: University of Minnesota Libraries Publishing
Organizational Behavior bridges the gap between theory and practice with a distinct "experiential" approach.
(14 reviews)
Personal Finance
Contributors: Siegel and Yacht
Publisher: Saylor Foundation
Personal Finance by Rachel Siegel and Carol Yacht is a comprehensive Personal Finance text which includes a wide range of pedagogical aids to keep students engaged and instructors on track.
(11 reviews)
Principles of Management
Publisher: University of Minnesota Libraries Publishing
Principles of Management teaches management principles to tomorrow's business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership.
(14 reviews)