Library Home


Business

Read more about International Business

International Business

Mason A Carpenter, University of Wisconsin at Madison

Sanjyot P Dunung, Atma Global


International Business is one of the most challenging and exciting courses to teach in the Business School. To teach a current, dynamic and complete course you need a textbook by authors as passionate and informed about International Business as you are.

(2 reviews)

Read more about Mastering Strategic Management

Mastering Strategic Management


Teaching the strategic management course can be a challenge for many professors. In most business schools, strategic management is a “capstone” course that requires students to draw on insights from various functional courses they have completed (such as marketing, finance, and accounting) in order to understand how top executives make the strategic decisions that drive whether organizations succeed or fail. Although students have taken these functional courses, many students have very little experience with major organizational choices. It is this inexperience that can undermine many students' engagement in the course.

(9 reviews)

Read more about Sustainability, Innovation, and Entrepreneurship

Sustainability, Innovation, and Entrepreneurship

Andrea Larson, University of Virginia


This book is suited for the Entrepreneurship or Innovation course with an emphasis on Sustainability or for a course devoted entirely to Sustainability.

(5 reviews)

Read more about The Power of Selling

The Power of Selling

Kimberly Richmond, Richmond Marketing + Communications


The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.

(5 reviews)

Read more about Principles of Marketing

Principles of Marketing

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:

(13 reviews)

Read more about The Legal and Ethical Environment of Business

The Legal and Ethical Environment of Business

Terence Lau, University of Dayton

Lisa Johnson, University of Puget Sound


Terence Lau & Lisa Johnson's The Legal and Ethical Environment of Business is a book for today's student, who expects learning to be comprised not only of substance, but also of interactive exercises and multimedia. This book streamlines the presentation of material to ensure that every page is relevant, engaging, and interesting to undergraduate business students, without losing the depth of coverage that they need to be successful in their academic journeys and in their professional careers. This is not Legal Environment of Business (LEB) ”light.“ Rather, this is LEB without risk of students' eyes glazing over in boredom or from lack of comprehension. This is LEB presented in an exciting way, where every page is interesting to students and relevant to real life.

(3 reviews)

Read more about Launch! Advertising and Promotion in Real Time

Launch! Advertising and Promotion in Real Time

Michael Solomon, St. Joseph’s University

Lisa Duke Cornell, University of Florida

Amit Nizan, Advertising Age


Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students.

(2 reviews)

Read more about Money and Banking

Money and Banking

Robert E. Wright, NYU


The financial crisis of 2007-8 has already revolutionized institutions, markets, and regulation. Wright's Money and Banking V 2.0 captures those revolutionary changes and packages them in a way that engages undergraduates enrolled in Money and Banking and Financial Institutions and Markets courses.

(4 reviews)

Read more about Organizational Behavior

Organizational Behavior


Organizational Behavior bridges the gap between theory and practice with a distinct "experiential" approach.

(10 reviews)

Read more about Personal Finance

Personal Finance

Rachel Siegel, Lyndon State University

Carol Yacht, University of South Florida Sarasota-Manatee


Personal Finance by Rachel Siegel and Carol Yacht is a comprehensive Personal Finance text which includes a wide range of pedagogical aids to keep students engaged and instructors on track.

(8 reviews)