Business Textbooks

Read more about Beginning Excel®

Beginning Excel®

Contributors: Brown, Lave, and Romey

Publisher: Open Oregon Educational Resources

This textbook was written for a community college introductory course in spreadsheets utilizing Microsoft Excel. While the figures shown utilize Excel 2016, the textbook was written to be applicable to other versions of Excel as well. The book introduces new users to the basics of spreadsheets and is appropriate for students in any major who have not used Excel before.

(15 reviews)

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Read more about Human Resource Management

Human Resource Management

Publisher: University of Minnesota Libraries Publishing

Human Resource Management teaches HRM strategies and theories that any manager—not just those in HR—needs to know about recruiting, selecting, training, and compensating people.

(14 reviews)

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Read more about International Business

International Business

Contributors: Carpenter and Dunung

Publisher: Saylor Foundation

International Business is one of the most challenging and exciting courses to teach in the Business School. To teach a current, dynamic and complete course you need a textbook by authors as passionate and informed about International Business as you are.

(2 reviews)

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Read more about Mastering Strategic Management

Mastering Strategic Management

Publisher: University of Minnesota Libraries Publishing

Teaching the strategic management course can be a challenge for many professors. In most business schools, strategic management is a “capstone” course that requires students to draw on insights from various functional courses they have completed (such as marketing, finance, and accounting) in order to understand how top executives make the strategic decisions that drive whether organizations succeed or fail. Although students have taken these functional courses, many students have very little experience with major organizational choices. It is this inexperience that can undermine many students' engagement in the course.

(11 reviews)

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Read more about Sustainability, Innovation, and Entrepreneurship

Sustainability, Innovation, and Entrepreneurship

Contributor: Larson

Publisher: Saylor Foundation

This book is suited for the Entrepreneurship or Innovation course with an emphasis on Sustainability or for a course devoted entirely to Sustainability.

(5 reviews)

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Read more about The Power of Selling

The Power of Selling

Contributor: Richmond

Publisher: Saylor Foundation

The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.

(5 reviews)

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Read more about Principles of Marketing

Principles of Marketing

Publisher: University of Minnesota Libraries Publishing

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:

(15 reviews)

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Read more about The Legal and Ethical Environment of Business

The Legal and Ethical Environment of Business

Contributors: Lau and Johnson

Publisher: Saylor Foundation

Terence Lau & Lisa Johnson's The Legal and Ethical Environment of Business is a book for today's student, who expects learning to be comprised not only of substance, but also of interactive exercises and multimedia. This book streamlines the presentation of material to ensure that every page is relevant, engaging, and interesting to undergraduate business students, without losing the depth of coverage that they need to be successful in their academic journeys and in their professional careers. This is not Legal Environment of Business (LEB) ”light.“ Rather, this is LEB without risk of students' eyes glazing over in boredom or from lack of comprehension. This is LEB presented in an exciting way, where every page is interesting to students and relevant to real life.

(3 reviews)

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Read more about Launch! Advertising and Promotion in Real Time

Launch! Advertising and Promotion in Real Time

Contributors: Solomon, Cornell, and Nizan

Publisher: Saylor Foundation

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students.

(2 reviews)

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Read more about Money and Banking

Money and Banking

Contributor: Wright

Publisher: Saylor Foundation

The financial crisis of 2007-8 has already revolutionized institutions, markets, and regulation. Wright's Money and Banking V 2.0 captures those revolutionary changes and packages them in a way that engages undergraduates enrolled in Money and Banking and Financial Institutions and Markets courses.

(5 reviews)

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