Business Textbooks
Growth and Competitive Strategy in 3 Circles
Contributors: Urbany and Davis
Publisher: Saylor Foundation
The 3-Circle model was developed over the past several years, initially in strategic planning for auniversity graduate program and in an executive MBA course designed to integrate the concepts ofmarketing and competitive strategy. Over the course of time, the 3-Circle model has beensuccessfully used by hundreds of organizations throughout the world in establishing and growing their market positions. Many of the case examples in this book demonstrating applications of the 3-Circle model applications are from executives who have attended executive education training at theUniversity of Notre Dame.
(3 reviews)
Introduction to Contracts, Sales and Product Liability
Contributors: Mayer, Warner, Siedel, and Lieberman
Publisher: Saylor Foundation
This textbook provides context and essential concepts across the entire range of legal issues with which
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Introduction to the Law of Property, Estate Planning and Insurance
Contributors: Mayer, Warner, Siedel, and Lieberman
Publisher: Saylor Foundation
Introduction to the Law of Property, Estate Planning and Insurance is an up-to-date textbook that covers legal issues that students must understand relating to real estate (an especially important business asset), as well as estate planning and insurance. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.
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Law for Entrepreneurs
Contributors: Mayer, Warner, Siedel, and Lieberman
Publisher: Saylor Foundation
Law for Entrepreneurs is an up-to-date textbook that covers the broad spectrum of legal issues that entrepreneurs must understand when starting and running a business. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.
(1 review)
Law of Commercial Transactions
Contributors: Mayer, Warner, Siedel, and Lieberman
Publisher: Saylor Foundation
Law of Commercial Transactions is an up-to-date textbook that covers legal issues that students who engage in commercial transactions must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.
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(0 reviews)
Legal Aspects of Corporate Management and Finance
Contributors: Mayer, Warner, Siedel, and Lieberman
Publisher: Saylor Foundation
Legal Aspects of Corporate Management and Finance is an up-to-date textbook that covers key legal issues relating to corporate management and finance. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.
(1 review)
Legal Aspects of Marketing and Sales
Contributors: Mayer, Warner, Siedel, and Lieberman
Publisher: Saylor Foundation
Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.
(1 review)
Good Corporation, Bad Corporation: Corporate Social Responsibility in the Global Economy
Contributors: Jimenez and Pulos
Publisher: Open SUNY
This textbook provides an innovative, internationally oriented approach to the teaching of corporate social responsibility (CSR) and business ethics. Drawing on case studies involving companies and countries around the world, the textbook explores the social, ethical, and business dynamics underlying CSR in such areas as global warming, genetically modified organisms (GMO) in food production, free trade and fair trade, anti-sweatshop and living-wage movements, organic foods and textiles, ethical marketing practices and codes, corporate speech and lobbying, and social enterprise. The book is designed to encourage students and instructors to challenge their own assumptions and prejudices by stimulating a class debate based on each case study.
(4 reviews)
Introduction to Financial Accounting
Contributors: Annand and Dauderis
Publisher: Lyryx
This textbook is an adaptation by Athabasca University of the original text written by D. Annand and H. Dauderis. It is intended for use in entry-level college and university courses in financial accounting. A corporate approach is utilized consistently throughout the book.
(2 reviews)
Beyond Lean: Simulation in Practice - Second Edition
Contributor: Standridge
Publisher: Grand Valley State University
Lean thinking, as well as associated processes and tools, have involved into a ubiquitous perspective for improving systems particularly in the manufacturing arena. With application experience has come an understanding of the boundaries of lean capabilities and the benefits of getting beyond these boundaries to further improve performance. Discrete event simulation is recognized as one beyond-the-boundaries of lean technique. Thus, the fundamental goal of this text is to show how discrete event simulation can be used in addition to lean thinking to achieve greater benefits in system improvement than with lean alone. Realizing this goal requires learning the problems that simulation solves as well as the methods required to solve them. The problems that simulation solves are captured in a collection of case studies. These studies serve as metaphors for industrial problems that are commonly addressed using lean and simulation.
(2 reviews)