Business Textbooks

Read more about Management Communication: Strategic Insights and Practical Skills for Modern Business Communication Leaders

Management Communication: Strategic Insights and Practical Skills for Modern Business Communication Leaders - 5th Edition

Authors: Dixon and Thomas

Publisher: The Marriott School at Brigham Young University

License: CC BY

This comprehensive resource covers the full spectrum of business communication: personal branding and employment communication, communicating with generative AI, navigating the writing process, developing information and data literacy skills, professionally formatting documents and presentation media, giving and receiving feedback, delivering difficult messages, communicating collaboratively, and delivering world-class business presentations. Focusing on practical application to real-world scenarios, the content prepares future business leaders to clearly, concisely, concretely, and confidently communicate with diverse audiences. This textbook is an indispensable guide for those seeking to master the art of business communication. For any questions or suggestions, please contact BYUMCOM@byu.edu

(8 reviews)

The Fundamentals of Healthcare Administration: Navigating Challenges and Coordinating Care

Authors: Hamilton, Howell, and Jordan

Publisher: University of North Georgia Press

License: CC BY-SA

This book is written for those interested in acquiring a thorough knowledge base relative to the intricacies of the organizational theories, customs, and insights significant to the management of health service organizations. It examines the foundational aspects of leadership and management as they relate to establishing and maintaining the principles and practices within healthcare organizations. The book opens with a discussion on the differences between health, healthcare, and health care while providing an overview of healthcare management and organizational trends. It culminates in discussions of leadership, management, motivation, organizational behavior, and management thinking. Additionally, it discusses topics of information technology, teamwork, health disparities, organizational culture, performance, and change.

(3 reviews)

Strategic Management and Case Analysis: An Integrated Approach

Authors: Anderson, Buengel, and Simpson

Publisher: Virginia Tech Publishing

License: CC BY-NC-SA

Strategic Management and Case Analysis: An Integrated Approach is intended for students in undergraduate business programs taking a course in strategic management. Because strategic management synthesizes many business topics and takes a holistic view of business, strategic management courses are often senior-level capstone courses. Most undergraduate business school students begin their business education with a broad introductory business course and then concentrate on courses in their major. Then they return to a broader lens of business to cap off their business education at a higher-level of learning. This textbook supports this level of comprehensive learning. If used with a senior-level capstone course, this textbook supports seniors to synthesize their business education through the lens of strategic management and helps them understand how businesses become successful by leveraging their competitive advantage. This textbook integrates strategic management and case analysis, with cases linked from an open access collection of business strategy cases, RMIT Strategic Management Case Studies. Students will get the most out of this textbook if it is used with cases that students analyze.

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Read more about Introduction to Tourism and Hospitality in BC

Introduction to Tourism and Hospitality in BC - 2nd Edition

Editors: Westcott and Anderson

Publisher: BCcampus

License: CC BY

This textbook is an introduction to the tourism and hospitality industry in British Columbia, and is written with a first year college and university audience in mind. It is a collaborative work with input from educators, industry leaders, employers, and past graduates of BC’s tourism and hospitality management programs. All chapters have been reviewed by experts in the field. Each chapter is organized thematically moving from a global, then national, and finally provincial context. Chapters contain "Spotlight On" boxes that highlight an organization, business, or other key component and "Take a Closer Look" features that encourage further reading on particular subjects. There are also interactive H5P activities throughout the book. And key terms, exercises and case studies can be found at the end of each chapter.

(8 reviews)

Read more about Strategic Marketing in the Global Forest Industries

Strategic Marketing in the Global Forest Industries - Third Edition

Authors: Hansen and Juslin

Publisher: Oregon State University

License: CC BY-NC

The forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry, the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change mitigation and management. Global forests are not only important because they provide a source of industrial raw material, but also because of the various other human needs they satisfy. A forest products marketer should have a basic understanding of the role that global forests play in society. Major societal trends are impacting the external environment within which the forest industry operates. We provide an overview of global forests and a brief description of the markets for the main categories of the forest industry.

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Introduction to Social Media

Author: Lawson

Publisher: Oklahoma State University

License: CC BY

This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.

(3 reviews)

Adaptive Apparel Design

Authors: McKinney and Eike

Publisher: Iowa State University Digital Press

License: CC BY-NC-SA

This instructional text and designer resources have been prepared to support those learning about adaptive apparel design. The text is easy for students, scholars, and designers to use, and is organized around the apparel design process: research, sketching, developing a sample notebook, mood or inspiration board, pattern work, first sample, and the completed ensemble. Users can read from beginning to end or jump into resources related to their current phase of design.

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Management Communication: Strategic Insights and Practical Skills for Modern Business Communication Leaders - 5th Edition

The Fundamentals of Healthcare Administration: Navigating Challenges and Coordinating Care

Strategic Management and Case Analysis: An Integrated Approach

Introduction to Tourism and Hospitality in BC - 2nd Edition

Strategic Marketing in the Global Forest Industries - Third Edition

Introduction to Social Media

Adaptive Apparel Design