Business Textbooks

The Most EXCELlent OER Spreadsheets Textbook Published (in 2025)

Author: Lacher

Publisher: Minnesota State Colleges and Universities

License: CC BY-NC-SA

"The Most Excellent OER Spreadsheets Textbook Ever Published (in 2025)" by Marcus Lacher is a comprehensive and accessible guide designed to empower students and professionals with the skills needed to master Microsoft Excel. This textbook is meticulously crafted to be concise, effective, and cost-efficient, aligning with typical college-level business spreadsheets course outcomes without unnecessary content.

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Applying Lean Six Sigma for Operational Excellence

Author: Okrent

Publisher: MSL Academic Endeavors

License: CC BY-NC-SA

This comprehensive textbook covers Lean Six Sigma methodology for achieving operational excellence across various industries. The book provides an in-depth exploration of Lean and Six Sigma principles, tools, and techniques, from foundational concepts to practical applications in manufacturing, healthcare, service industries, and government sectors. It offers a structured learning approach with clear objectives, detailed chapters, and practical insights into process improvement, waste reduction, and continuous organizational transformation.

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Navigating the 21st Century Business World

Editors: Sallai and Pepper

Publisher: LSE Press

License: CC BY-NC

Case studies have long been an integral part of business and management education. As artificial intelligence transforms teaching and learning, they are assuming even greater importance. Cases provide the opportunity to learn from real-life scenarios, equipping students with the analytical skills required to critically examine data, apply theory, and interpret complex situations in what is an increasingly noisy and uncertain world.

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Leveraging Data Visualization to Communicate Effectively

Authors: Mitchell and Deckard

Publisher: PALNI

License: CC BY

This textbook introduces students to the principles of effective data visualization and how to use visualization techniques to effectively communicate information and insights. Additionally, it shares presentation strategies to address communication gaps that could arise if the visualized data does not have the proper context and labeling. Students will learn how to select appropriate chart types and design effective visualizations that clearly convey data patterns and trends, to support data-driven decisions. The textbook also covers best practices for labeling, scaling, and annotating visualizations, as well as techniques for avoiding common pitfalls and biases in data visualization. Through hands-on exercises and projects, students will have the opportunity to practice creating a variety of visualizations using tools such as Excel, Power Business Intelligence (BI) and several problem-solving tools like Ishikawa, SWOT, PEST/LE, decision tree and more. Students will be able to process, analyze and visualize data to evaluate patterns and trends, and learn ways to communicate more effectively regardless of the setting or the type of audience.

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Professional Writing and Communications for Business

Author: Purzycki

Publisher: University of Wisconsin-Green Bay

License: CC BY-NC-SA

This textbook, written by Dr. Kris Purzycki, is used in UW-Green Bay's Professional Writing for Business Majors (Writing Foundations 200).

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Introduction to Marketing – MKTG 3433

Author: Faculty

Editor: Miles

Publisher: University of Arkansas

License: CC BY

This University of Arkansas open textbook is adapted from the Lumen Learning openly licenced course Principles of Marketing. The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.

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Negocios y Desarrollo Profesional: Perspectivas en Español

Authors: Recuero and Benton

Publisher: University of Arkansas

License: CC BY-SA

¡Bienvenidos al libro de texto “Negocios y Desarrollo Profesional: Perspectivas en Español”! Este curso está cuidadosamente diseñado para proporcionarte las herramientas necesarias para triunfar en el emocionante y diverso mundo de los negocios en los países de habla hispana. En este viaje educativo, exploraremos una amplia gama de temas cruciales que te permitirán comprender y navegar de manera efectiva el entorno empresarial global. Desde las fluctuaciones económicas hasta las tendencias culturales, cada elemento ejerce una influencia significativa en el panorama empresarial global. Este libro de texto se erige como una brújula indispensable en este complejo universo.

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Fashion and Apparel Consumer Behavior

Authors: Niosi and Chung

Publisher: Iowa State University Digital Press

License: CC BY-NC-SA

This open textbook was designed for students studying apparel and fashion studies at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology. The book invites readers to examine the internal forces that shape consumer decision making, such as perceptions, motivations, personality, and attitudes as well as the external ones, such as social and situational influences, culture, and subcultures, especially those related to our appearances and clothing. This text centers the lived experiences of today’s consumers, specifically, undergraduate students. Following the original author, Andrea Niosi, the adapting author has also made efforts to decenter whiteness and dominant culture perspectives wherever possible to ensure a broader and more accurate representation of diverse consumers.

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Gateway to Business Analytics with Microsoft Excel®

Author: Barreto

Publisher: PALNI

License: CC BY

Business analytics is a new, expanding subfield with fuzzy edges that overlap into a variety of other established disciplines, including economics, econometrics, computer science, data science, finance, statistics, mathematics, and even psychology. Business analytics includes such traditional techniques as regression and data visualization, but also newer methods such as web scraping, big data, machine learning, and artificial intelligence. Its key distinguishing feature is using data to make and communicate business decisions. This textbook utilizes Microsoft Excel to present a mix of topics appropriate to an undergraduate level introduction to business analytics course with an engaging delivery style.

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Navigating the 21st Century Business World: Case Studies in Management

Editors: Sallai and Pepper

Publisher: LSE Press

License: CC BY-NC

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