Copyright Year:
Contributors: Mishra and Nguyen
Publisher: Deakin University
License: CC BY-NC
Developed for an international cohort, this text is designed to explain business finance concepts in an easily understood manner without overwhelming students with too much content.
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Copyright Year:
Contributor: Shields
Publisher: eCampusOntario
License: CC BY-NC-SA
Innovation today considers the economic, environmental, and/or social sustainability of an innovative initiative from its inception or idea generation through to its commercialization or implementation. This concept applies to many types of innovation such as products, processes, services, technologies, and business models. Companies use innovation as a means to gain a competitive advantage and bring value to business stakeholders. This book introduces business innovation, from incremental innovation such as enhancing the performance of an existing product, service, or process, to radical or disruptive innovation such as one that has a significant impact on a market. The content examines how leaders foster a culture of innovation, how companies turn creativity into innovation, and how innovation transforms not only organizations but economies as well.
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Copyright Year:
Contributor: Shields
Publisher: eCampusOntario
License: CC BY-NC-SA
Business Fundamentals is an all-encompassing introductory textbook designed to introduce readers to the business world. Geared toward college and university students, especially those with little to no prior experience in business, this resource lays a strong foundation for individuals embarking on their academic journey with ambitions of pursuing a business career. The book delves into key functional areas of business, illustrating how departments within organizations work together to generate sales, boost revenue, manage finances, develop innovative products and services, attract and retain customers, manage resources, and make sound decisions. It also addresses essential topics such as corporate social responsibility, business ethics, teamwork, risk management, personal finance, and strategies for academic and professional achievement. Furthermore, it provides an introduction to entrepreneurship and highlights the pivotal roles of managers and leaders in business operations. Tailored for first-year students, the text includes Canadian-specific insights on economics and banking while maintaining a global outlook with examples from Canada, the United States, and other countries. By blending content from various open educational resources (OERs) with original material, this textbook offers a thorough and engaging overview of the business field.
(1 review)
Copyright Year:
Contributor: Jackson
Publisher: Virginia Commonwealth University
License: CC BY-NC-SA
Business Foundations was created for use in Virginia Commonwealth University’s BUSN 201, Foundations of Business. In this course, students study basic foundational concepts of business environments, as well as business functions and practices. The content of this text, and the course, strives to also build awareness of corporate social responsibility and ethical business behavior. The practical application of the concepts gained in this course, and through this text, also assists students in gaining an integrated awareness of business, while practicing analytical skills needed for their advanced business courses and careers. The second edition contains updates for relevancy, plus a new section on Mentoring.
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Copyright Year:
Contributor: Okrent
Publisher: MSL Academic Endeavors
License: CC BY-NC-SA
This comprehensive textbook covers Lean Six Sigma methodology for achieving operational excellence across various industries. The book provides an in-depth exploration of Lean and Six Sigma principles, tools, and techniques, from foundational concepts to practical applications in manufacturing, healthcare, service industries, and government sectors. It offers a structured learning approach with clear objectives, detailed chapters, and practical insights into process improvement, waste reduction, and continuous organizational transformation.
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Copyright Year:
Contributors: Sallai and Pepper
Publisher: LSE Press
License: CC BY-NC
Case studies have long been an integral part of business and management education. As artificial intelligence transforms teaching and learning, they are assuming even greater importance. Cases provide the opportunity to learn from real-life scenarios, equipping students with the analytical skills required to critically examine data, apply theory, and interpret complex situations in what is an increasingly noisy and uncertain world.
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Copyright Year:
Contributors: Mitchell and Deckard
Publisher: PALNI
License: CC BY
This textbook introduces students to the principles of effective data visualization and how to use visualization techniques to effectively communicate information and insights. Additionally, it shares presentation strategies to address communication gaps that could arise if the visualized data does not have the proper context and labeling. Students will learn how to select appropriate chart types and design effective visualizations that clearly convey data patterns and trends, to support data-driven decisions. The textbook also covers best practices for labeling, scaling, and annotating visualizations, as well as techniques for avoiding common pitfalls and biases in data visualization. Through hands-on exercises and projects, students will have the opportunity to practice creating a variety of visualizations using tools such as Excel, Power Business Intelligence (BI) and several problem-solving tools like Ishikawa, SWOT, PEST/LE, decision tree and more. Students will be able to process, analyze and visualize data to evaluate patterns and trends, and learn ways to communicate more effectively regardless of the setting or the type of audience.
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Copyright Year:
Contributor: Purzycki
Publisher: University of Wisconsin-Green Bay
License: CC BY-NC-SA
This textbook, written by Dr. Kris Purzycki, is used in UW-Green Bay's Professional Writing for Business Majors (Writing Foundations 200).
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.png "Introduction to Marketing – MKTG 3433 cover image")
Copyright Year:
Contributors: Miles and Faculty
Publisher: University of Arkansas
License: CC BY
This University of Arkansas open textbook is adapted from the Lumen Learning openly licenced course Principles of Marketing. The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.
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Copyright Year:
Contributors: Recuero and Benton
Publisher: University of Arkansas
License: CC BY-SA
¡Bienvenidos al libro de texto “Negocios y Desarrollo Profesional: Perspectivas en Español”! Este curso está cuidadosamente diseñado para proporcionarte las herramientas necesarias para triunfar en el emocionante y diverso mundo de los negocios en los países de habla hispana. En este viaje educativo, exploraremos una amplia gama de temas cruciales que te permitirán comprender y navegar de manera efectiva el entorno empresarial global. Desde las fluctuaciones económicas hasta las tendencias culturales, cada elemento ejerce una influencia significativa en el panorama empresarial global. Este libro de texto se erige como una brújula indispensable en este complejo universo.
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