tag:open.umn.edu,2005:/opentextbooks/subjects/2?page=5Open Textbook Library - Business Textbooks2022-03-11T07:00:02Zhttps://open.umn.edu/assets/common/favicon/favicon-1594c2156c95ca22b1a0d803d547e5892bb0e351f682be842d64927ecda092e7.icohttps://open.umn.edu/assets/library/otl_logo-f9161d5c999f5852b38260727d49b4e7d7142fc707ec9596a5256a778f957ffc.png11482022-03-11T07:00:02Z2024-01-22T14:52:30ZDigital Marketing Strategy<img alt="Read more about Digital Marketing Strategy" title="Digital Marketing Strategy cover image" class="cover " width="683" height="1024" data-controller="common--cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MzQ1NSwicHVyIjoiYmxvYl9pZCJ9fQ==--94a4ec2ebfe7ac0cf65c1c6a1e8678b8ee6d8694/DMBCover_Photo-1-683x1024.jpg" />The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.11112021-11-19T02:05:50Z2024-02-12T16:33:37ZIntroduction to Entrepreneurship<img alt="Read more about Introduction to Entrepreneurship" title="Introduction to Entrepreneurship cover image" class="cover " width="350" height="453" data-controller="common--cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MzA5NSwicHVyIjoiYmxvYl9pZCJ9fQ==--3f00fad9b0317a0fa3952452fc0cc24e3f097c73/OpenEducation_Pressbooks-Cover_IntroToEntrepreneurship-350x453.jpg" />Learn about entrepreneurship and what makes entrepreneurs successful, all while developing your entrepreneurial skills.10942021-10-16T15:19:33Z2024-01-22T19:11:35ZLiquidity, Markets and Trading in Action<img alt="Read more about Liquidity, Markets and Trading in Action" title="Liquidity, Markets and Trading in Action cover image" class="cover " width="153" height="238" data-controller="common--cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6Mjk4MSwicHVyIjoiYmxvYl9pZCJ9fQ==--1544d8b817b882e41ab49cc310df13646208070b/9783030748173.jpg" />This open access book addresses four standard business school subjects: microeconomics, macroeconomics, finance and information systems as they relate to trading, liquidity, and market structure. It provides a detailed examination of the impact of trading costs and other impediments of trading that the authors call “frictions”. It also presents an interactive simulation model of equity market trading, TraderEx, that enables students to implement trading decisions in different market scenarios and structures. Addressing these topics shines a bright light on how a real-world financial market operates, and the simulation provides students with an experiential learning opportunity that is informative and fun. Each of the chapters is designed so that it can be used as a stand-alone module in an existing economics, finance, or information science course. Instructor resources such as discussion questions, Powerpoint slides and TraderEx exercises are available online.10922021-10-16T04:59:38Z2024-02-27T17:09:04ZVisuals for influence: in project management and beyond<img alt="Read more about Visuals for influence: in project management and beyond" title="Visuals for influence: in project management and beyond cover image" class="cover " width="683" height="1024" data-controller="common--cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6Mjk3OSwicHVyIjoiYmxvYl9pZCJ9fQ==--e92bfe6573604d033acaccafc3b201d9bfe1c40a/T360017-Front-Cover-Book-Design-FINAL-v5-683x1024.jpg" />‘Visuals for influence: in project management and beyond’ is a practical guide with 24 visuals to download, adapt and deploy to engage your stakeholders. This practical guide will build your confidence and practical skills to quickly and effectively leverage the benefits of visuals to maximise your influence.7212021-10-13T15:20:01Z2024-01-22T14:52:28ZTechnical and Professional Writing Genres: A Study in Theory and Practice<img alt="Read more about Technical and Professional Writing Genres: A Study in Theory and Practice" title="Technical and Professional Writing Genres: A Study in Theory and Practice cover image" class="cover " width="612" height="792" data-controller="common--cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6NzE5LCJwdXIiOiJibG9iX2lkIn19--7123901ff48759e503be87c040b4a544e7b2864d/Technical%20Writing_Cover_Final_001.png" />This modern, open-source guide to technical and professional writing explores workplace composition through theoretical and practical applications. Discussions of multiple writing genres will assist you in understanding how to apply for jobs, how to compose clear and precise business communications once the job has been acquired, and how to create documents -- such as proposals and reports -- that will be instrumental in helping to advance your career.9542021-01-30T21:25:40Z2024-01-22T14:52:23ZBusiness Writing Style Guide<img alt="Read more about Business Writing Style Guide" title="Business Writing Style Guide cover image" class="cover " width="350" height="453" data-controller="common--cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MjAxNCwicHVyIjoiYmxvYl9pZCJ9fQ==--d260171ff5a656f589bfb6234ce47776c5618728/Title-Page-Business-Writing-Style-Guide-350x453.png" />It is the goal of this book to help students do the following:• Apply basic concepts for effective and concise business writing.• Compile a well written report acceptable within a business context.• Follow a writing process designed for business students.• Demonstrate critical thinking, reasoning, and persuasion.• Communicate in writing using a business model.• Apply resources for improving business writing skills.9382020-12-04T20:33:32Z2024-01-22T14:52:14ZCritical Employment, Ethical, and Legal Scenarios in Human Resource Development<img alt="Read more about Critical Employment, Ethical, and Legal Scenarios in Human Resource Development" title="Critical Employment, Ethical, and Legal Scenarios in Human Resource Development cover image" class="cover " width="701" height="1024" data-controller="common--cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTgwNywicHVyIjoiYmxvYl9pZCJ9fQ==--27d288a7fb5f25e00e6aa0e5f741885136c37aad/Grandmas-tree-2-701x1024.jpg" />This book provides mini-cases for HRD and other disciplines to use for engaging students in incident discussions. Exploring ways to solve problems and make decisions about situations that occur at work.8982020-07-23T16:12:30Z2024-01-22T14:52:18ZFinancial Management for Small Businesses: Financial Statements & Present Value Models<img alt="Read more about Financial Management for Small Businesses: Financial Statements & Present Value Models" title="Financial Management for Small Businesses: Financial Statements & Present Value Models cover image" class="cover " width="350" height="525" data-controller="common--cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTMwNiwicHVyIjoiYmxvYl9pZCJ9fQ==--affe0e7228cba33a4706066c76ed40c277b8e6d9/FinancialManagement_Cover_2019Open-350x525.jpg" />This book is for those whose financial management focus is on small businesses. For you, we adapt the traditional financial management themes emphasized in corporate financial management courses to meet the needs of small businesses. Many financial managers of small businesses come from farms or agribusinesses. Others are interested in working for or starting businesses in the food or retail sectors. In most cases, these businesses aren’t organized as C-corporations impacting things like taxes, depreciation, and legal requirements around compiling and reporting financial data. They are rarely publicly traded which creates unique constraints to raising debt and equity capital and calculating required risk-adjusted returns.8852020-07-16T16:32:14Z2024-01-22T14:52:08ZStrategic Marketing in the Global Forest Industries - Third Edition<img alt="Read more about Strategic Marketing in the Global Forest Industries - Third Edition" title="Strategic Marketing in the Global Forest Industries - Third Edition cover image" class="cover " width="350" height="453" data-controller="common--cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTI3MSwicHVyIjoiYmxvYl9pZCJ9fQ==--c24a1205a917542fd1831e4f8d745e2fd5ccf438/statmarkglobfor.jpg" />The forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry, the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change mitigation and management. Global forests are not only important because they provide a source of industrial raw material, but also because of the various other human needs they satisfy. A forest products marketer should have a basic understanding of the role that global forests play in society. Major societal trends are impacting the external environment within which the forest industry operates. We provide an overview of global forests and a brief description of the markets for the main categories of the forest industry.8762020-07-07T18:30:54Z2024-01-22T14:52:08ZIntermediate Microeconomics with Microsoft Excel - 2nd Edition<img alt="Read more about Intermediate Microeconomics with Microsoft Excel - 2nd Edition" title="Intermediate Microeconomics with Microsoft Excel - 2nd Edition cover image" class="cover " width="752" height="952" data-controller="common--cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTg4NywicHVyIjoiYmxvYl9pZCJ9fQ==--7e5c799089ac0eee80505114babb8acdc2310608/macrossss.png" />This book is based on the idea that there is a particular framework used by economists to interpret observed reality. This framework has been called the economic way of thinking, the economic approach, and the method of economics. This book is different from the many other books that attempt to teach microeconomics in three ways: It explicitly applies the recipe of the economic approach in every example. It uses concrete examples via Microsoft Excel in every application, which enables the reader to manipulate live graphs and learn numerical methods of optimization. The majority of the content is in the Excel workbooks which the reader uses to create meaning. You learn by doing, not by reading.
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