Marketing Textbooks

Read more about The Power of Selling

The Power of Selling

Copyright Year: 2010

Contributor: Richmond

Publisher: Saylor Foundation

License: CC BY-NC-SA

The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.

(8 reviews)

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Read more about Principles of Marketing

Principles of Marketing

Copyright Year: 2015

Publisher: University of Minnesota Libraries Publishing

License: CC BY-NC-SA

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:

(24 reviews)

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Read more about Launch! Advertising and Promotion in Real Time

Launch! Advertising and Promotion in Real Time

Copyright Year: 2009

Contributors: Solomon, Cornell, and Nizan

Publisher: Saylor Foundation

License: CC BY-NC-SA

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students.

(5 reviews)

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Read more about eMarketing: The Essential Guide to Marketing in a Digital World - 6th Edition

eMarketing: The Essential Guide to Marketing in a Digital World - 6th Edition

Copyright Year: 2013

Contributor: Stokes

Publisher: Red & Yellow

License: CC BY-NC-SA

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.

(14 reviews)

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