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    Read more about Customer Insights - Second Edition

    Customer Insights - Second Edition

    Copyright Year:

    Contributors: Khan, Hossain, and Amin

    Publisher: Western Sydney University

    License: CC BY-NC

    Increasingly, the concept of marketing research is being replaced with the term ‘customer or consumer insights’. As decision-makers are bombarded with data, it is important to have an Insights Team or Department which can sift through it all and identify those nuggets of information that can meaningfully explain human behaviour. Such insights must translate into an informed business strategy for success. This book has been curated to ensure that the practice of data collection, analysis, and interpretation is presented from an industry perspective.

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    Read more about Financial and Managerial Accounting

    Financial and Managerial Accounting

    Copyright Year:

    Contributor: Paff

    Publisher: Pennsylvania State University

    License: CC BY-NC-SA

    Textbook prices for introductory accounting courses are typically very high and new editions are frequently introduced, limiting the resale value and use of older editions. Simply put, a free, open-source textbook increases accessibility by eliminating the cost barrier. Free is my favorite price! Second... Accounting textbooks also commonly seen as… BORING!

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    Read more about Business Calculus with Excel

    Business Calculus with Excel

    Copyright Year:

    Contributor: May

    Publisher: Mike May, S.J. and Anneke Bart

    License: CC BY-NC-SA

    This text is intended for a one semester calculus course for business students with the equivalent of a college algebra prerequisite. Rather than being a three-semester engineering calculus course that has been watered down to fit into one semester it is designed for the business students.

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    Read more about Principles of Strategic Management Accounting

    Principles of Strategic Management Accounting

    Copyright Year:

    Contributor: Masschelein

    Publisher: University of Western Australia

    License: CC BY-NC

    This textbook explains the economic and sociological principles that underpin the use of strategic management accounting practices in organisations. Each chapter of the first part starts with a gentle, conversational introduction to the insights of one strand of academic literature and applies the insights to modern performance measurement and evaluation practices. The following parts apply the principles to specific accounting tools such as the budget, cost accounting, and the balanced scorecard. The textbook can be used in an advanced management accounting undergraduate unit or a post-graduate unit to give students a firm grounding to analyse measurement and evaluation practices in modern organisations. The textbook is meant to be a jumping off point for students and prepare them to analyse case studies and technical articles on strategic management accounting.

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    Read more about Sports Marketing: An Australian Perspective

    Sports Marketing: An Australian Perspective

    Copyright Year:

    Contributor: Richards

    Publisher: Western Sydney University

    License: CC BY-NC-SA

    Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate revenue. Companies in sports use marketing strategies to fulfil their goals, such as attracting more junior players, involving parents, increasing the company's public profile, entertaining spectators, acquiring sponsorships, and securing broadcasting rights deals. This book has been written for sports management students at Western Sydney University for the subject Sports Marketing (BUSM2048) where they will learn general marketing knowledge and theories relevant to the sports industry, such as sponsorship, endorsements, customer experience, pricing and operations. This activity is aligned with SDG4 – Quality Education.

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    Read more about Indigenous Perspectives on Business Ethics and Business Law in British Columbia

    Indigenous Perspectives on Business Ethics and Business Law in British Columbia

    Copyright Year:

    Contributors: Sorensen and van Dyk

    Publisher: BCcampus

    License: CC BY

    This book explores business ethics and business law through the lens of Indigenous-settler relations in Canada (with a focus on British Columbia in particular). It aims to fill a gap in business curriculum and support instructors who want to bring Indigenous content into their classes. The book starts by exploring relevant history, focusing on treaties, legislation, and federal government policy. It then looks at business ethics and what it means for businesses to work ethically with Indigenous communities. And finally, the book discusses business law and the requirements and responsibilities for businesses doing work on Indigenous lands.

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    Read more about Foundations in Digital Marketing

    Foundations in Digital Marketing

    Copyright Year:

    Contributor: Grayson

    Publisher: BCcampus

    License: CC BY

    Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. The book covers the fundamental aspects of digital marketing, including areas such as:

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    Read more about Business Writing For Everyone

    Business Writing For Everyone

    Copyright Year:

    Contributor: Cruthers

    Publisher: Kwantlen Polytechnic University

    License: CC BY-NC

    Business Writing For Everyone is an inclusive guide to writing in the workplace. The book takes a process-oriented, storytelling approach to composition: focusing less on genre and more on the decisions that effective business communicators make. Business Writing For Everyone also contains interactive H5P activities for students to test their learning, and activities for further reflection that instructors can use in the classroom or assign as homework.

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    Read more about Mastering Strategic Management

    Mastering Strategic Management

    Copyright Year:

    Publisher: University of Minnesota Libraries Publishing

    License: CC BY-NC-SA

    Teaching the strategic management course can be a challenge for many professors. In most business schools, strategic management is a “capstone” course that requires students to draw on insights from various functional courses they have completed (such as marketing, finance, and accounting) in order to understand how top executives make the strategic decisions that drive whether organizations succeed or fail. Although students have taken these functional courses, many students have very little experience with major organizational choices. It is this inexperience that can undermine many students’ engagement in the course. For questions about this textbook please contact textbookuse@umn.edu

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    Read more about Public Administration: The Essentials - First Edition

    Public Administration: The Essentials - First Edition

    Copyright Year:

    Contributor: Renfro

    Publisher: University of Northern Iowa

    License: CC BY-NC-SA

    Public Administration: The Essentials provides students with the conceptual foundation they need for an introduction to the field of public administration. This OER textbook covers the most critical issues in the field through the use of classic texts and theory as well as through modern examples.

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