tag:open.umn.edu,2005:/opentextbooks/subjects/2Open Textbook Library - Business Textbooks2024-03-04T00:43:49Zhttps://open.umn.edu/assets/common/favicon/favicon-1594c2156c95ca22b1a0d803d547e5892bb0e351f682be842d64927ecda092e7.icohttps://open.umn.edu/assets/library/otl_logo-f9161d5c999f5852b38260727d49b4e7d7142fc707ec9596a5256a778f957ffc.png16102024-03-04T00:54:46Z2024-03-04T00:55:31ZBusiness Calculus with Excel<img alt="Read more about Business Calculus with Excel" title="Business Calculus with Excel cover image" class="cover " width="727" height="939" data-controller="cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTEyMzUsInB1ciI6ImJsb2JfaWQifX0=--84274e3eac03a3fc6b37c07b2279e23c8588b9be/buscalc.jpg" />This text is intended for a one semester calculus course for business students with the equivalent of a college algebra prerequisite. Rather than being a three-semester engineering calculus course that has been watered down to fit into one semester it is designed for the business students.16082024-03-04T00:21:52Z2024-03-04T00:21:52ZPrinciples of Strategic Management Accounting<img alt="Read more about Principles of Strategic Management Accounting" title="Principles of Strategic Management Accounting cover image" class="cover " width="350" height="529" data-controller="cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTEyMjksInB1ciI6ImJsb2JfaWQifX0=--28c297825529633d7cf50b02d9f26e3099cb6e34/Principles-of-Strategic-Management-Accounting-cover-350x529.png" />This textbook explains the economic and sociological principles that underpin the use of strategic management accounting practices in organisations. Each chapter of the first part starts with a gentle, conversational introduction to the insights of one strand of academic literature and applies the insights to modern performance measurement and evaluation practices. The following parts apply the principles to specific accounting tools such as the budget, cost accounting, and the balanced scorecard. The textbook can be used in an advanced management accounting undergraduate unit or a post-graduate unit to give students a firm grounding to analyse measurement and evaluation practices in modern organisations. The textbook is meant to be a jumping off point for students and prepare them to analyse case studies and technical articles on strategic management accounting.16062024-03-04T00:05:16Z2024-03-04T00:05:16ZSports Marketing: An Australian Perspective<img alt="Read more about Sports Marketing: An Australian Perspective" title="Sports Marketing: An Australian Perspective cover image" class="cover " width="350" height="524" data-controller="cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTEyMjMsInB1ciI6ImJsb2JfaWQifX0=--8f631aae944c5e405e7d66fccb3db9c2465d9486/Cover6-350x524.jpg" />Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate revenue. Companies in sports use marketing strategies to fulfil their goals, such as attracting more junior players, involving parents, increasing the company's public profile, entertaining spectators, acquiring sponsorships, and securing broadcasting rights deals. This book has been written for sports management students at Western Sydney University for the subject Sports Marketing (BUSM2048) where they will learn general marketing knowledge and theories relevant to the sports industry, such as sponsorship, endorsements, customer experience, pricing and operations. This activity is aligned with SDG4 – Quality Education.16052024-03-03T23:56:44Z2024-03-03T23:56:44ZIndigenous Perspectives on Business Ethics and Business Law in British Columbia<img alt="Read more about Indigenous Perspectives on Business Ethics and Business Law in British Columbia" title="Indigenous Perspectives on Business Ethics and Business Law in British Columbia cover image" class="cover " width="386" height="500" data-controller="cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTEyMjAsInB1ciI6ImJsb2JfaWQifX0=--82adf064eaf12227ce0a9260c7f21dfe4f4bd220/small_cover_textbook_380_9bd66b43a2.jpg" />This book explores business ethics and business law through the lens of Indigenous-settler relations in Canada (with a focus on British Columbia in particular). It aims to fill a gap in business curriculum and support instructors who want to bring Indigenous content into their classes. The book starts by exploring relevant history, focusing on treaties, legislation, and federal government policy. It then looks at business ethics and what it means for businesses to work ethically with Indigenous communities. And finally, the book discusses business law and the requirements and responsibilities for businesses doing work on Indigenous lands.16022024-03-03T23:30:33Z2024-03-03T23:30:33ZFoundations in Digital Marketing<img alt="Read more about Foundations in Digital Marketing" title="Foundations in Digital Marketing cover image" class="cover " width="386" height="500" data-controller="cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTEyMTEsInB1ciI6ImJsb2JfaWQifX0=--c9dad625cbfa05a975655d1bbbf25680976afea2/small_cover_textbook_404_94666f29a8.jpg" />Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. The book covers the fundamental aspects of digital marketing, including areas such as: visual storytelling, design principles and frameworks, search engine optimization and marketing, website and landing page optimization, content marketing, content creation tools and technologies, paid advertising, social media marketing, mobile marketing, email marketing, attribution, conversion rate optimization, data and marketing analytics, and the future of digital marketing. The book also features chapter learning objectives, videos, summaries, interactive learning activities, and discussion points, as well as recommended industry certifications and online resources to augment the textbook.16012024-03-03T23:15:46Z2024-03-03T23:15:46ZBusiness Writing For Everyone<img alt="Read more about Business Writing For Everyone" title="Business Writing For Everyone cover image" class="cover " width="350" height="453" data-controller="cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTEyMDgsInB1ciI6ImJsb2JfaWQifX0=--d6c2101d53f7f5272328503a4c085935be25aee5/Open-Education_Pressbooks_Cover-Business-Writing-for-Everyone-350x453.jpg" />Business Writing For Everyone is an inclusive guide to writing in the workplace. The book takes a process-oriented, storytelling approach to composition: focusing less on genre and more on the decisions that effective business communicators make. Business Writing For Everyone also contains interactive H5P activities for students to test their learning, and activities for further reflection that instructors can use in the classroom or assign as homework.15822024-01-29T06:01:08Z2024-01-29T06:01:08ZMastering Strategic Management<img alt="Read more about Mastering Strategic Management" title="Mastering Strategic Management cover image" class="cover " width="350" height="525" data-controller="cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTEwMjAsInB1ciI6ImJsb2JfaWQifX0=--8abba50dec13b2aecf76afd8f7861e808b81d8b7/Mastering-Strategic-Management-350x525.jpg" />Teaching the strategic management course can be a challenge for many professors. In most business schools, strategic management is a “capstone” course that requires students to draw on insights from various functional courses they have completed (such as marketing, finance, and accounting) in order to understand how top executives make the strategic decisions that drive whether organizations succeed or fail. Although students have taken these functional courses, many students have very little experience with major organizational choices. It is this inexperience that can undermine many students’ engagement in the course. For questions about this textbook please contact textbookuse@umn.edu15582024-01-14T03:17:03Z2024-01-14T03:17:03ZPublic Administration: The Essentials - First Edition<img alt="Read more about Public Administration: The Essentials - First Edition" title="Public Administration: The Essentials - First Edition cover image" class="cover " width="201" height="320" data-controller="cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTA2MDIsInB1ciI6ImJsb2JfaWQifX0=--01e03e18f2c78c7ff8b9b147b952d08f62be4bbd/small-310ac82b970728e0f3f424331a0df2b5.jpg" />Public Administration: The Essentials provides students with the conceptual foundation they need for an introduction to the field of public administration. This OER textbook covers the most critical issues in the field through the use of classic texts and theory as well as through modern examples.15562024-01-14T02:58:11Z2024-01-14T02:58:11ZBusiness Communication: Five Core Competencies<img alt="Read more about Business Communication: Five Core Competencies" title="Business Communication: Five Core Competencies cover image" class="cover " width="350" height="467" data-controller="cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTA1OTYsInB1ciI6ImJsb2JfaWQifX0=--43598b2212996dd70937651f5474b19dc3f9aaef/BookCover-1-350x467.png" />Business Communication: Five Core Competencies is a practical, engaging book designed to help undergraduate students and business professionals develop competence and build confidence in their business writing skills. Readers will learn about the five core competencies of business communication: professional, clear, concise, evidence-driven, and persuasive. They also will learn strategies for applying each of these competencies across a range of real-world business scenarios. Each chapter includes Communication Tips, Your Turn Exercises, and how-to advice for writing a variety of business messages.15512024-01-14T01:06:09Z2024-01-14T03:07:59ZWorkplace Software and Skills<img alt="Read more about Workplace Software and Skills" title="Workplace Software and Skills cover image" class="cover " width="643" height="832" data-controller="cover" data-placeholder="/assets/common/placeholder-0e0607cbc50663ddb9e8fd188058bcd2630c730ef6ee322801278607b7d5af8e.png" src="/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTA1NzksInB1ciI6ImJsb2JfaWQifX0=--0886669c26b003fbbec20a641e7896c23f0cfec2/openstax.jpg" />Workplace Software and Skills is designed to flexibly support a range of courses covering computer literacy, Microsoft Office, and Google Suite applications. The textbook covers both hard and soft skills that are applicable to a broad range of academic majors and careers. Chapters combine studio learning and guided practice with scaffolded activities designed to reinforce a student’s ability to perform higher-order tasks independently. Workplace Software and Skills leverages complementary product features in spreadsheet, word processing, presentation, and similar applications. Modules are designed for maximum flexibility by including both Microsoft Office Suite and Google Suite applications, in order to best reflect the skills needed for today’s workforce. Authentic activities and real-world contexts develop a cumulative and thorough understanding, which reinforces the importance of cross-platform proficiency. Highly visible features also note Apple/Mac functions as needed.
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