Business Textbooks

Read more about Principles of Finance

Principles of Finance

Contributors: Dahlquist, Knight, and Adams

Publisher: OpenStax

License: CC BY

Designed to meet the scope and sequence of your course, Principles of Finance provides a strong foundation in financial applications using an innovative use-case approach to explore their role in business decision-making. An array of financial calculator and downloadable Microsoft Excel data exercises also engage students in experiential learning throughout. With flexible integration of technical instruction and data, this title prepares students for current practice and continual evolution.

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Read more about Digital Marketing Strategy

Digital Marketing Strategy

Copyright Year: 2021

Contributor: Dolbec

Publisher: Concordia University Open Textbooks

License: CC BY-NC-SA

The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.

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Read more about Introduction to Entrepreneurship

Introduction to Entrepreneurship

Copyright Year: 2021

Contributor: Carpenter

Publisher: Kwantlen Polytechnic University

License: CC BY-NC-SA

Learn about entrepreneurship and what makes entrepreneurs successful, all while developing your entrepreneurial skills.

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Read more about Liquidity, Markets and Trading in Action

Liquidity, Markets and Trading in Action

Copyright Year: 2022

Contributors: Ozenbas , Pagano, Schwartz , and Weber

Publisher: Springer

License: CC BY

This open access book addresses four standard business school subjects: microeconomics, macroeconomics, finance and information systems as they relate to trading, liquidity, and market structure. It provides a detailed examination of the impact of trading costs and other impediments of trading that the authors call “frictions”. It also presents an interactive simulation model of equity market trading, TraderEx, that enables students to implement trading decisions in different market scenarios and structures. Addressing these topics shines a bright light on how a real-world financial market operates, and the simulation provides students with an experiential learning opportunity that is informative and fun.

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Read more about Visuals for influence: in project management and beyond

Visuals for influence: in project management and beyond

Copyright Year: 2021

Contributor: van der Hoorn

Publisher: University of Southern Queensland

License: CC BY-NC-SA

‘Visuals for influence: in project management and beyond’ is a practical guide with 24 visuals to download, adapt and deploy to engage your stakeholders. This practical guide will build your confidence and practical skills to quickly and effectively leverage the benefits of visuals to maximise your influence.

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Read more about Technical and Professional Writing Genres: A Study in Theory and Practice

Technical and Professional Writing Genres: A Study in Theory and Practice

Copyright Year: 2019

Contributors: Howerton, Beilfuss, Peterson, Bettes, and Rieger

Publisher: Oklahoma State University

License: CC BY-NC-SA

This modern, open-source guide to technical and professional writing explores workplace composition through theoretical and practical applications. Discussions of multiple writing genres will assist you in understanding how to apply for jobs, how to compose clear and precise business communications once the job has been acquired, and how to create documents -- such as proposals and reports -- that will be instrumental in helping to advance your career.

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Read more about Business Writing Style Guide

Business Writing Style Guide

Copyright Year: 2020

Contributors: Morris and Zwart

Publisher: Oregon State University

License: CC BY-NC-SA

It is the goal of this book to help students do the following:

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Read more about Critical Employment, Ethical, and Legal Scenarios in Human Resource Development

Critical Employment, Ethical, and Legal Scenarios in Human Resource Development

Copyright Year: 2020

Contributor: Hughes

Publisher: University of Arkansas

License: CC BY-NC-SA

This book provides mini-cases for HRD and other disciplines to use for engaging students in incident discussions. Exploring ways to solve problems and make decisions about situations that occur at work.

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Read more about Financial Management for Small Businesses: Financial Statements & Present Value Models

Financial Management for Small Businesses: Financial Statements & Present Value Models

Copyright Year: 2020

Contributors: Robinson, Hanson, and Black

Publisher: Michigan State University

License: CC BY

This book is for those whose financial management focus is on small businesses. For you, we adapt the traditional financial management themes emphasized in corporate financial management courses to meet the needs of small businesses.

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Read more about Strategic Marketing in the Global Forest Industries - Third Edition

Strategic Marketing in the Global Forest Industries - Third Edition

Copyright Year: 2018

Contributors: Hansen and Juslin

Publisher: Oregon State University

License: CC BY-NC

The forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry, the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change mitigation and management. Global forests are not only important because they provide a source of industrial raw material, but also because of the various other human needs they satisfy. A forest products marketer should have a basic understanding of the role that global forests play in society. Major societal trends are impacting the external environment within which the forest industry operates. We provide an overview of global forests and a brief description of the markets for the main categories of the forest industry.

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