George M. Zinkhan, University of Georgia
Leyland F. Pitt, Simon Fraser University
Pierre Berthon, Bentley College
Richard T. Watson, University of Georgia
It is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging formula for learning.